When to Apologize Publicly in the App Store: A Gaming Crisis Communication Playbook

When to Apologize Publicly in the App Store: A Gaming Crisis Communication Playbook

A decision framework for when (and when not) to apologize publicly in App Store reviews. 5 crisis sc...

Olivia Doboaca
Olivia Doboaca
The Store Rating vs. Review Rating Gap in 2026: The Leading Indicator That Predicts Where Your Mobile Game’s Rating Is Heading

The Store Rating vs. Review Rating Gap in 2026: The Leading Indicator That Predicts Where Your Mobile Game’s Rating Is Heading

App Store featured games carry a +1.48 store-review gap. Global Google Play sits at -0.53. The leadi...

Olivia Doboaca
Olivia Doboaca
Featured Mobile Games 2026: What the Platforms Actually Promote — Decoded From the Top 200 Featured Titles

Featured Mobile Games 2026: What the Platforms Actually Promote — Decoded From the Top 200 Featured Titles

200 featured games decoded. Featured avg rating 4.34. App Store featured reply rate 38%. The pattern...

Olivia Doboaca
Olivia Doboaca
[Webinar recap] What fintech apps get wrong (and right) in the app stores

[Webinar recap] What fintech apps get wrong (and right) in the app stores

Experts from AppFollow, AutoScout24, and Yodel Mobile discussed what makes ASO work for fintech apps...

Olivia Doboaca
Olivia Doboaca
Game rating dropped after an update? The mobile game publisher's triage and recovery playbook

Game rating dropped after an update? The mobile game publisher's triage and recovery playbook

Game rating dropped after an update? A calm triage and 30-day recovery playbook for publishers.

Olivia Doboaca
Olivia Doboaca
Gaming Sentiment Score Benchmarks 2026: What 51.5M Player Reviews Reveal About How Players Actually Feel

Gaming Sentiment Score Benchmarks 2026: What 51.5M Player Reviews Reveal About How Players Actually Feel

Google Play global sentiment: 65.5. App Store: 46.4. The 19-point platform gap and what 51.5M player...

Olivia Doboaca
Olivia Doboaca
App Store Optimization Metrics: The Complete 2026 Guide to ASO Tracking

App Store Optimization Metrics: The Complete 2026 Guide to ASO Tracking

The complete guide to app store optimization metrics. Learn which ASO KPIs to track, how to extract ...

Olivia Doboaca
Olivia Doboaca
Gaming Reply Rate Benchmarks 2026: What 51.5 Million Reviews Reveal About the Studios Winning the Reputation Game

Gaming Reply Rate Benchmarks 2026: What 51.5 Million Reviews Reveal About the Studios Winning the Reputation Game

Global avg reply rate: 24.8%. AppFollow clients: 52.4%. The half-star rating lift from replying to r...

Olivia Doboaca
Olivia Doboaca
12 Biggest Mobile Game Companies in 2026 (Ranked by Revenue)

12 Biggest Mobile Game Companies in 2026 (Ranked by Revenue)

The biggest mobile game companies in 2026, ranked by 2025 revenue. Top 12 publishers, demographics, ...

Olivia Doboaca
Olivia Doboaca
App Store Optimization Cost in 2026: What You'll Actually Pay for Tools, Agencies, and In-House

App Store Optimization Cost in 2026: What You'll Actually Pay for Tools, Agencies, and In-House

How much does app store optimization actually cost in 2026? Real pricing for ASO tools, agencies, an...

Olivia Doboaca
Olivia Doboaca
Most Popular Mobile Game Genres in 2026: A Data-Backed Map of the Top 200

Most Popular Mobile Game Genres in 2026: A Data-Backed Map of the Top 200

See the most popular mobile game genres in 2026 by App Store and Google Play rankings, sentiment, re...

Olivia Doboaca
Olivia Doboaca
Average Mobile Game Rating 2026: What 51.5 Million Reviews Tell Us (And Why a Half-Star Gap Is Costing You Downloads)

Average Mobile Game Rating 2026: What 51.5 Million Reviews Tell Us (And Why a Half-Star Gap Is Costing You Downloads)

Global avg mobile game rating in 2026: 3.48. AppFollow clients: 4.30. The mechanism behind the +0.82...

Olivia Doboaca
Olivia Doboaca
ASO Video Strategies: The 2026 Guide to App Preview Videos and Google Play Promo Videos

ASO Video Strategies: The 2026 Guide to App Preview Videos and Google Play Promo Videos

Inside the ASO video strategies that move CVR in 2026 — specs, A/B testing, category benchmarks, and...

Olivia Doboaca
Olivia Doboaca
ASO Keyword Cannibalization: How to Stop Your Own Apps from Stealing Each Other’s Installs

ASO Keyword Cannibalization: How to Stop Your Own Apps from Stealing Each Other’s Installs

Two of your apps competing for the same keyword? Learn how to detect, fix, and prevent ASO keyword c...

Olivia Doboaca
Olivia Doboaca
ASO News 2026: App Store Optimization Trends, Algorithm Updates & What Changed This Quarter

ASO News 2026: App Store Optimization Trends, Algorithm Updates & What Changed This Quarter

What's new in ASO this quarter — algorithm updates, app store optimization trends, AI search and the...

Olivia Doboaca
Olivia Doboaca

Let AppFollow manage your
app reputation for you