AppFollow Glossary

Mobile Advertising: Definition, Formats & How It Works

Learn what mobile advertising is, how it works, should you use it or not? Why? And the most importan...

What Is an In-App Notification? Definition & Examples

Learn what in-app notification means in mobile apps, how it works, and see in-app notification examp...

What Is an App Session? Definition & Meaning in Analytics

Learn the app session definition in mobile analytics, app session meaning in practice, how sessions ...

What Is an Active User? | AppFollow Glossary

Learn what is an active user in apps: active user definition and meaning, formula, examples, and why...

What Is Install? Definition, Store Metrics, and How to Measure

Learn the install definition for iOS/Android, how stores count downloads vs first opens, why install...

What Is Apple Search Ads? Search Popularity & Impression Share

Learn what Apple Search Ads is, plus clear definitions of ASA Search Popularity and Impression Share...

What Are Instant Apps? Google Play Meaning Explained

Instant apps let users try an Android app without installing it. Learn what instant apps mean, how t...

What Is Churn? Churn Rate Definition & Formula for Apps

Learn churn meaning for mobile apps: clear churn definition, how to calculate churn rate, why it mat...

What Is Mobile Ad Fraud? | AppFollow Glossary

Learn what mobile ad fraud is, with a clear definition, real-life examples, how it works, and how to...

What is App Tracking Transparency (ATT) & Why It Matters

Find clear ATT definition, how it works, SKAdNetwork basics, current opt-in benchmarks, and complian...

What Is App Tracking? Meaning, Definition & How It Works

Learn the tracking app definition, app tracking meaning, what it does, and how it works (events, att...

What Is Opt-In? Definition and How it works in 2026

Learn what is opt in for mobile apps: how consent works, where it appears, and what to log for compl...

What Is Mobile Marketing? Definition and How it works in 2026

Find the mobile marketing definition for apps: the full journey—acquisition, ASO, onboarding, lifecy...

What Is Monthly Active Users (MAU)? | AppFollow Glossary

Learn what is monthly active users (MAU): definition, monthly active users meaning in apps, how to c...

What Is Conversion? App Conversion Meaning, Definition & Benchmarks

Learn what conversion means in mobile apps, how to measure it, current store and post-install benchm...

What is Retention Rate: Meaning & Benchmarks for Apps

Learn the retention rate definition. Why it’s important and how to calculate it. And what does a goo...