AppFollow Glossary

Keyword Effectiveness Index (KEI)

Keyword Effectiveness Index (KEI) tells you which app keywords are worth targeting. Learn the KEI fo...

App Store Visibility

App Store visibility is how easily users can find your app in Apple's App Store. See where it happen...

App Visibility

App visibility is how easily users can find your app in the App Store and Google Play. See where it ...

Mobile App Analytics

Mobile app analytics tracks how users find, use, pay for and experience an app. Learn the meaning, k...

What is App Store Browse?

App Store Browse is an App Store Connect traffic source for iOS app discovery through Top Charts, ca...

What Are Top Charts?

Top charts show leading apps in app stores by country, category, device, and chart type. Learn the t...

What Is an App Store?

What is an app store? Learn the app store definition, meaning, examples, and why app stores matter f...

What Is App Store Connect?

What is App Store Connect? Learn how Apple App Store Connect works, what teams use it for, and why i...

What is keyword popularity?

Keyword popularity shows how often users search for an app store keyword. Learn what the score means...

What Is App Size?

What is app size? Learn how app size affects downloads, install conversion, storage, ASO performance...

What Is Keyword Density?

What is keyword density? Learn the keyword density definition, meaning, formula, ASO role, and how a...

What Is an App Subtitle?

App subtitle meaning: the 30-character App Store field under your app's name. How it's indexed, why ...

Featured Apps

Featured apps are apps promoted by App Store or Google Play editors in high-visibility placements. L...

What are app reinstalls?

App reinstalls are users who redownload an app after uninstalling it. Learn how iOS and Android coun...

What Is an App Category?

An app category groups apps by purpose in the App Store and Google Play. Learn the full list, why it...

What Is an App Title? Meaning, Definition & Best Practices

Learn what an app title is, why it matters for ASO, and how to write one that ranks. Character limit...