AppFollow Glossary

What is ranking history?

Learn what ranking history means in app store optimization, how app ranking history works, why it ma...

What is cost per install (CPI)?

Cost per install (CPI) shows how much you pay for each app install from a campaign. Learn the CPI de...

What is an app unit?

Learn what an app unit means in App Store Connect, how app units differ from installs, downloads, an...

What is app metadata?

Learn what app metadata means, which App Store and Google Play fields matter, how metadata affects A...

What is an app product page?

An app product page is the App Store listing where users learn about an app before downloading it. L...

Keyword Effectiveness Index (KEI)

Keyword Effectiveness Index (KEI) tells you which app keywords are worth targeting. Learn the KEI fo...

App Store Visibility

App Store visibility is how easily users can find your app in Apple's App Store. See where it happen...

App Visibility

App visibility is how easily users can find your app in the App Store and Google Play. See where it ...

Mobile App Analytics

Mobile app analytics tracks how users find, use, pay for and experience an app. Learn the meaning, k...

What is App Store Browse?

App Store Browse is an App Store Connect traffic source for iOS app discovery through Top Charts, ca...

What Are Top Charts?

Top charts show leading apps in app stores by country, category, device, and chart type. Learn the t...

What Is an App Store?

What is an app store? Learn the app store definition, meaning, examples, and why app stores matter f...

What Is App Store Connect?

What is App Store Connect? Learn how Apple App Store Connect works, what teams use it for, and why i...

What is keyword popularity?

Keyword popularity shows how often users search for an app store keyword. Learn what the score means...

What Is App Size?

What is app size? Learn how app size affects downloads, install conversion, storage, ASO performance...

What Is Keyword Density?

What is keyword density? Learn the keyword density definition, meaning, formula, ASO role, and how a...