AppFollow Glossary

What is App Tracking Transparency (ATT) & Why It Matters

Find clear ATT definition, how it works, SKAdNetwork basics, current opt-in benchmarks, and complian...

What Is App Tracking? Meaning, Definition & How It Works

Learn the tracking app definition, app tracking meaning, what it does, and how it works (events, att...

What Is Opt-In? Definition and How it works in 2026

Learn what is opt in for mobile apps: how consent works, where it appears, and what to log for compl...

What Is Mobile Marketing? Definition and How it works in 2026

Find the mobile marketing definition for apps: the full journey—acquisition, ASO, onboarding, lifecy...

What Is Monthly Active Users (MAU)? | AppFollow Glossary

Learn what is monthly active users (MAU): definition, monthly active users meaning in apps, how to c...

What Is Conversion? App Conversion Meaning, Definition & Benchmarks

Learn what conversion means in mobile apps, how to measure it, current store and post-install benchm...

What is Retention Rate: Meaning & Benchmarks for Apps

Learn the retention rate definition. Why it’s important and how to calculate it. And what does a goo...

What is a paywall? Definition & Best Practices

See the paywall definition, app-specific examples, formats, benchmarks, and how to optimize trials a...

What Is User Acquisition? Definition & How It Works

User acquisition meaning, definition, and how it works: see how paid and organic channels drive inst...

What Is ARPU? Average Revenue Per User Explained

ARPU meaning and definition: what does ARPU stand for, what is ARPU, how it’s calculated, and why it...

What Is App Monetization? Meaning & Models

App monetization meaning: what is mobile app monetization and what is mobile game monetization, plus...

In-App Advertising: Definition, How It Works, Formats & KPIs

Learn what in-app advertising is, how it works, key formats, pricing, KPIs, privacy impacts, and bes...

App Uninstalls: Definition, How to Track, Benchmarks & Fixes

Learn what an app uninstall is, how tracking works on Android/iOS, current benchmarks, and practical...

What Is a Push Notification? Meaning & Uses

Understand push notifications meaning, how they work on iOS and Android, and how to use them to boos...

What Is Conversion Rate? Formula & Good CR Benchmarks

Learn the conversion rate formula, what is conversion rate in app stores, and what is a good convers...

What Is an In-App Purchase (IAP)? Meaning & Types

Understand in-app purchases (IAP): what does in-app purchase mean in the App Store and Google Play, ...