4.10 August Update

4.10 August Update

New ASO tool Keyword Spy; updated Compare Apps and Featured Timelines; review history in Zendesk app; integration with Jira; improved search by reviews, and more.

Mary Kulikova
Mary Kulikova
Changes to Google Play average rating: how to prepare

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

Anatoly Sharifulin
Anatoly Sharifulin

Webinar: How to add power to your user acquisition strategy

November 20, join experts from StoreMaven, Apptica, AppFollow to explore strategies for User Acquisition in Mobile Games

Ekaterina Makulova
Ekaterina Makulova
Mobile App Marketing Hacks to Improve Customer Engagement

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure that your users will engage with your product even more.

Amanda Sparks
Amanda Sparks
Three Hacks to Skyrocket Your Indie Game Marketing

Three Hacks to Skyrocket Your Indie Game Marketing

Competing with the top chart games is really tough. Stuart Claggett, the COO & CTO of Dig-iT! Games, shares his insights on how to Use Data Insights to start monetizing your game after launching.

Stuart Claggett
Stuart Claggett
FaceApp: just luck or targeted mobile marketing campaign?

FaceApp: just luck or targeted mobile marketing campaign?

The FaceApp boom: is the app's success random or planned? We took a closer look at the factors that helped the AI photo editor become the top free app so fast.

Lorenzo Rossi
Lorenzo Rossi
7 Challenges When Working with App Store & Google Play Reviews

7 Challenges When Working with App Store & Google Play Reviews

Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We've gathered customer support related issues that make it hard to work efficiently. Why they happen and what to do about them?

Anatoly Sharifulin
Anatoly Sharifulin
4.9 July Update

4.9 July Update

Integration with Salesforce; updated Keyword Distribution; replying to game and app reviews from Microsoft Store; a new role for customer review management; Hebrew and Arabic support, and more!

Mary Kulikova
Mary Kulikova
How to report a concern in Google Play and App Store

How to report a concern in Google Play and App Store

Reporting a concern is an effective way to clean your app page from offensive content. Usually it helps improve your conversion rate as new users don’t see this negative and more likely to download an app.

Mary Kulikova
Mary Kulikova
Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app purchases ASO. Follow this guide to dramatically grow your app visibility.

Oliver Hoss
Oliver Hoss
The Ultimate Calendar of App Store Optimization Events 2019 and 2020

The Ultimate Calendar of App Store Optimization Events 2019 and 2020

Updated: the best mobile marketing and ASO conferences to attend in H2 2019 and 2020.

Ekaterina Makulova
Ekaterina Makulova
Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relationship has taken a turn and now resembles a cold war. Who won the battle? Let’s sort it out below.

Anatoly Sharifulin
Anatoly Sharifulin
How to Do App Localization for Any Language

How to Do App Localization for Any Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.

Denis Shelkov
Denis Shelkov
How to Increase User Retention: 10 UX Tips

How to Increase User Retention: 10 UX Tips

Keeping user retention rate up can be a tough task. Yet, there are steps that you, as an app owner, can take right now. Our colleagues from Fluid share the tips to help you keep users for a prolonged period of time.

Dave Kearney
Dave Kearney
Meet AppFollow at RISE in Hong Kong

Meet AppFollow at RISE in Hong Kong

RISE is one of  the fastest-growing tech conferences on the planet. Will you be there? Let's meet!

Ekaterina Makulova
Ekaterina Makulova