What is Customer Churn? Definition + Calculation + Strategies | AppFollow

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes

Supporting Ukraine

Supporting Ukraine, our employees and our customers in a time of crisis

Anatoly Sharifulin
Anatoly Sharifulin
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
New A/B testing on the App Store. Here’s how to use it

New A/B testing on the App Store. Here’s how to use it

The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...

Sona Sharoyan
Sona Sharoyan
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Sasha Hodes
Sasha Hodes
ARPU vs LTV: How to increase the Lifetime Value of your app users

ARPU vs LTV: How to increase the Lifetime Value of your app users

Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...

Sasha Hodes
Sasha Hodes
AppFollow’s offline session at App Promotion Summit Berlin

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Irina Gatilova
Irina Gatilova
Voice of the Customer (VOC) for Mobile Apps

Voice of the Customer (VOC) for Mobile Apps

What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...

Sasha Hodes
Sasha Hodes
AppFollow’s perspective about the app reply effect on conversion & acquisition rates Games Gathering 2021 Kiev

AppFollow’s perspective about the app reply effect on conversion & acquisition rates Games Gathering 2021 Kiev

Dana Pavel, Senior Customer Success Manager at AppFollow, will share the knowledge and insights from...

Irina Gatilova
Irina Gatilova
‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

To celebrate the game's first anniversary, the development team decided to organize a series of even...

Julia Kozlova
Julia Kozlova
How to Acquire Users for your Mobile App (UA Strategy)

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Sasha Hodes
Sasha Hodes
7 strategies to increase app user retention

7 strategies to increase app user retention

Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...

Sasha Hodes
Sasha Hodes
Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report

Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report

AppFollow released an industry report looking at reputation management in the app ecosystem — specif...

Sasha Hodes
Sasha Hodes
Why Ratings & Reviews are crucial to your ASO strategy

Why Ratings & Reviews are crucial to your ASO strategy

Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...

Sasha Hodes
Sasha Hodes

React to user feedback and market trends faster