ASO 2020: 10 Things to Expect and Optimize for

ASO 2020: 10 Things to Expect and Optimize for

How to get prepared for App Store Optimization in 2020 after what happened in the app stores in 2019...

Daria Prianichnikova
Daria Prianichnikova
Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

What makes a game perform on the day of release? Or a week after? Or a month? There are patterns tha...

Leo Hellenbrand
Leo Hellenbrand
How to Manage Your Apps’ Performance

How to Manage Your Apps’ Performance

App download numbers, the sum of app revenue (total and in-app), app update downloads, total purchas...

Vlad Shishkin
Vlad Shishkin
The Ultimate Guide to the Top Mobile Ad Networks in 2020

The Ultimate Guide to the Top Mobile Ad Networks in 2020

When it comes to app monetization, in-apps are one of the easiest solutions. Where do you get starte...

Natalie Stepanova
Natalie Stepanova
Best Zendesk Apps for Reputation Management

Best Zendesk Apps for Reputation Management

These amazing apps for Zendesk that will help you step up your review game! Check out this thorough ...

Julia Zhavnerchik
Julia Zhavnerchik
How to retain customers and increase app revenue using reviews

How to retain customers and increase app revenue using reviews

Reviews are the driving factor behind a decision to install your app. Question is, how do you increa...

Mary Kulikova
Mary Kulikova
Top Apps and Games in The US App Store for November 2019

Top Apps and Games in The US App Store for November 2019

At AppFollow we gathered the data about the most popular apps and games in the US in different App S...

Daria Prianichnikova
Daria Prianichnikova
5 Trends In Working With App Reviews in 2020

5 Trends In Working With App Reviews in 2020

Which trends defined the success of apps on Google Play and Apple Appstore in 2020? We've researched...

Mary Kulikova
Mary Kulikova
5.3: December Update

5.3: December Update

Respond to Amazon reviews, Download & Revenue now supports Google Play, Popularity score improvement...

Mary Kulikova
Mary Kulikova
2020 App Store Optimization Trends + ASO Checklist [PDF]

2020 App Store Optimization Trends + ASO Checklist [PDF]

Ilia Kukharev, ASO Personality of the year, shares some thoughts on what will define App Store Optim...

Ilia Kukharev
Ilia Kukharev
How to Create an Icon for iOS and Android Apps: a Guideline

How to Create an Icon for iOS and Android Apps: a Guideline

A great icon makes or breaks the success of your app. In this thorough guide, we've compiled a list ...

Dmitry Leiba
Dmitry Leiba
Rebranding with ASO in mind: Skyscanner's case

Rebranding with ASO in mind: Skyscanner's case

3 months to rebrand an app with 40 markets in two app stores. Impossible? Not at all. Read this insp...

Alexandra Lamachenka
Alexandra Lamachenka
Metrics to Measure User Engagement in Mobile Apps

Metrics to Measure User Engagement in Mobile Apps

Let's talk about the key metrics to measure user engagement in mobile apps and strategies on how to ...

Anastasia Khomych
Anastasia Khomych
How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How mobile app localization results in quick growth in traffic and downloads? Check how we increased...

Denis Shelkov
Denis Shelkov
10 Top Mobile App Industry Experts to Follow on Twitter

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Ekaterina Makulova
Ekaterina Makulova

React to user feedback and market trends faster