Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app purchases ASO. Follow this guide to dramatically grow your app visibility.

Oliver Hoss
Oliver Hoss

Finding product fit in mobile: how to build an app that users actually need

This blog post covers what product fit in mobile app business is, discusses where the product stands in the business strategy, and provides insights on discovery methods, including app reviews study, gap search, and user interview.

Vera Rabkina
Vera Rabkina
Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relationship has taken a turn and now resembles a cold war. Who won the battle? Let’s sort it out below.

Anatoly Sharifulin
Anatoly Sharifulin
How to Do App Localization for Any Language

How to Do App Localization for Any Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.

Denis Shelkov
Denis Shelkov
How to Increase User Retention: 10 UX Tips

How to Increase User Retention: 10 UX Tips

Keeping user retention rate up can be a tough task. Yet, there are steps that you, as an app owner, can take right now. Our colleagues from Fluid share the tips to help you keep users for a prolonged period of time.

Dave Kearney
Dave Kearney
Meet AppFollow at RISE in Hong Kong

Meet AppFollow at RISE in Hong Kong

RISE is one of  the fastest-growing tech conferences on the planet. Will you be there? Let's meet!

Ekaterina Makulova
Ekaterina Makulova
4.8: June Update

4.8: June Update

Popularity score in Google Play is open to everyone; missing keywords report; ASO Analytics for several countries; Semantic Analysis improved algorithm; updated top chart rankings page, and more.

Mary Kulikova
Mary Kulikova
How to Launch a Mobile Game in China: Tips from JoyPac

How to Launch a Mobile Game in China: Tips from JoyPac

China is the biggest mobile game market, but lots of publishers face challenges approaching this market. GameAnalytics and JoyPac shared 7 most essential tips to keep in mind while launching in China.

Falko Böcker
Falko Böcker
Meet AppFollow at Zendesk Showcase London

Meet AppFollow at Zendesk Showcase London

Zendesk Showcase London brings together customer experience leaders and shares customer success stories from innovative brands. Will you be there? Let's meet!

Ekaterina Makulova
Ekaterina Makulova
Apple Watch App Store ASO

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners will be able to download apps without an iPhone. New watch-specific apps are coming soon as well.

Ilia Kukharev
Ilia Kukharev
How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

Ilia Kukharev
Ilia Kukharev
A bug in the App Store drops apps’ downloads by half

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

Olga Padulosi
Olga Padulosi
Meet AppFollow at White Nights Conference

Meet AppFollow at White Nights Conference

The White Nights Conference is a business event for the mobile games industry. Will you be there? Let's meet!

Olga Padulosi
Olga Padulosi
WWDC19: How will the ASO game change?

WWDC19: How will the ASO game change?

Summary of the most important changes and updates for the ASO people announced by Apple at WWDC 2019

Ilia Kukharev
Ilia Kukharev
Google Play keyword tool update. Now with traffic score.

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

Ilia Kukharev
Ilia Kukharev