App Store Optimization Cost in 2026: What You'll Actually Pay for Tools, Agencies, and In-House

Most Popular Mobile Game Genres in 2026: A Data-Backed Map of the Top 200

See the most popular mobile game genres in 2026 by App Store and Google Play rankings, sentiment, re...

Olivia Doboaca Jun 12

Average Mobile Game Rating 2026: What 51.5 Million Reviews Tell Us (And Why a Half-Star Gap Is Costing You Downloads)

Global avg mobile game rating in 2026: 3.48. AppFollow clients: 4.30. The mechanism behind the +0.82...

Olivia Doboaca Jun 12

ASO Video Strategies: The 2026 Guide to App Preview Videos and Google Play Promo Videos

Inside the ASO video strategies that move CVR in 2026 — specs, A/B testing, category benchmarks, and...

Olivia Doboaca Jun 11

ASO Keyword Cannibalization: How to Stop Your Own Apps from Stealing Each Other’s Installs

Two of your apps competing for the same keyword? Learn how to detect, fix, and prevent ASO keyword c...

Olivia Doboaca Jun 08

ASO News 2026: App Store Optimization Trends, Algorithm Updates & What Changed This Quarter

What's new in ASO this quarter — algorithm updates, app store optimization trends, AI search and the...

Olivia Doboaca Jun 07

Steam reviews for game developers: why they matter and how to manage them

Steam reviews: here's what makes them different, what review bombing looks like in practice, and how...

Anatoly Sharifulin Jun 03

ASO Screenshots in 2026: Best Practices, Specs & App Store Optimization Images That Convert

A data-backed playbook for ASO screenshots in 2026 — App Store & Google Play specs, conversion best ...

Olivia Doboaca Jun 02

AppFollow Spring '26 hackathon highlights

A look at what came out of our Spring '26 internal hackathon, from Demo Day pitches to a few project...

Pavel Vlasov Jun 02

App Store Optimization for Games: The 2026 Playbook for Indie Devs and Publishers

Master app store optimization for games in 2026. Keywords, creatives, reviews, and AI-driven ASO wor...

Olivia Doboaca Jun 01

Automating your game app review workflow

Game studios spend hours reading and replying to reviews manually. Here's how templates, AI replies,...

Olivia Doboaca May 29

App Store Optimization Title: The 2026 Playbook for iOS & Google Play

Master your app store optimization title. Character limits, keyword placement, A/B testing and 2026 ...

Olivia Doboaca May 25

How we pretest at AppFollow

How AppFollow writes mock-free integration tests that survive refactors and keep CI green.

Vladimir Ivanov May 15

Top 6 best practices of Apple app store search optimization

Master ASO keyword research for iOS and Google Play with six best practices from AppFollow experts. ...

Olivia Doboaca May 10

Google confirms Play Store bug causing review drops, fix coming May 5th

Google Play apps are seeing massive drops in reviews and ratings since April 21. Google confirmed it...

Anatoly Sharifulin May 05

ASO Keywords: How to Search, Prioritize, and Optimize App Store Keywords

Master ASO keyword research for iOS and Google Play. Learn how to find, place, and track app store k...

Olivia Doboaca May 04