ARPU vs LTV: How to increase the Lifetime Value of your app users

ARPU vs LTV: How to increase the Lifetime Value of your app users

Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...

Sasha Hodes
Sasha Hodes
AppFollow’s offline session at App Promotion Summit Berlin

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Irina Gatilova
Irina Gatilova
How to conduct a Voice of the Customer (VOC) analysis for your app

How to conduct a Voice of the Customer (VOC) analysis for your app

What is Voice of the Customer VOC and why is it useful for app developers? How do you conduct one in...

Sasha Hodes
Sasha Hodes
AppFollow’s perspective about the app reply effect on conversion & acquisition rates Games Gathering 2021 Kiev

AppFollow’s perspective about the app reply effect on conversion & acquisition rates Games Gathering 2021 Kiev

Dana Pavel, Senior Customer Success Manager at AppFollow, will share the knowledge and insights from...

Irina Gatilova
Irina Gatilova
‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

To celebrate the game's first anniversary, the development team decided to organize a series of even...

Julia Kozlova
Julia Kozlova
How to Build a User Acquisition (UA) Strategy for your Mobile App

How to Build a User Acquisition (UA) Strategy for your Mobile App

User acquisition (UA) for mobile apps is the process of engaging new users with through various mean...

Sasha Hodes
Sasha Hodes
How to increase mobile app user retention rate: 7 strategies to win

How to increase mobile app user retention rate: 7 strategies to win

Your app might be attracting new users, but is it keeping them? Learn how to calculate and increase ...

Sasha Hodes
Sasha Hodes
Q&A on Mobile App Reputation Management with Anna Kochetkova
| AppFollow’s Industry Report

Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report

AppFollow released an industry report looking at reputation management in the app ecosystem — specif...

Sasha Hodes
Sasha Hodes
Why Ratings & Reviews are crucial to your ASO strategy

Why Ratings & Reviews are crucial to your ASO strategy

Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...

Sasha Hodes
Sasha Hodes
New AppFollow Research Shows that Apps Need to do more to Manage their Reputation & Connect with Users in Reviews

New AppFollow Research Shows that Apps Need to do more to Manage their Reputation & Connect with Users in Reviews

The research titled Reputation Management for Mobile Apps | Rating & Reviews in 2021 shows that in t...

Irina Gatilova
Irina Gatilova
How to do Mobile App Cohort Analysis: a short guide

How to do Mobile App Cohort Analysis: a short guide

Mobile app customer cohort analysis is a form of analytics that records the behaviour or engagement ...

Sasha Hodes
Sasha Hodes
AppFollow at Cyprus IT Forum 2021

AppFollow at Cyprus IT Forum 2021

Head of Mobile Growth Consulting at AppFollow is taking part in the Game Dev Track at Cyprus IT Foru...

Irina Gatilova
Irina Gatilova
How to respond to positive user feedback in reviews [with examples]

How to respond to positive user feedback in reviews [with examples]

Responding to positive user feedback in reviews ensures that you’re providing a well-rounded level o...

Sasha Hodes
Sasha Hodes
The quick guide to AppFollow 7.0

The quick guide to AppFollow 7.0

The comprehensive guide to the latest version of AppFollow: 7.0. Learn about the variety of excitin...

Sasha Hodes
Sasha Hodes
AppFollow launches version 7.0: the needs of your customers, unlocked

AppFollow launches version 7.0: the needs of your customers, unlocked

AppFollow 7.0 has now launched, with a complete suite of tools that empower users to take app growt...

Irina Gatilova
Irina Gatilova

React to user feedback and market trends faster