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What is AppFollow

Guide to AppFollow: what to do to improve an app or a mobile game and attract more users

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Anatoly Sharifulin

How and why to reply to reviews in App Store an Google Play

Replying to apps and games reviews is a valuable channel of communicating with your users. Answering their questions and requests can help…

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Anatoly Sharifulin

Keywords 2.0 for ASO Research: Harder, Better, Faster, Stronger

The biggest Keywords module update since the beginning of time

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Ilia K.

Microsoft Teams + AppFollow = Happy Customers

We are happy to announce the AppFollow: Review Monitor bot for Microsoft Teams. In three simple steps, you will be able to get user…

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Anatoly Sharifulin

The Ultimate Mobile Marketing Glossary is live!

Get your copy of the ultimate go-to book.

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Anatoly Sharifulin

AppFollow 4.1: reply to reviews wherever you want 👌

TL;DR: reviews, monitoring and features in Discord; replies in Microsoft Teams; response templates; replies for Microsoft games and apps…

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Anatoly Sharifulin

How to Rank in the Top Apps List in 3 Months

Where to start working with users once you have published your app? Today we’re looking into retention rate and product grow.

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Anatoly Sharifulin

Digest #3: all you need to know about ASO this Autumn

AppFollow 4.0, how to improve Google Play ASO, make your users happy, boost click-to-install conversion rate and more.

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Anatoly Sharifulin

ASO Guide for Beginners: Boost Your ASO Strategy in 3 Months

Is it possible to attract users without top ratings and with a small budget? We have a successful example of that.

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Anatoly Sharifulin

All New AppFollow 4.0

TL;DR: All New AppFollow 4.0 with App Store featured apps with notifications, benchmark, responses to Mac Store reviews, replies from…

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Anatoly Sharifulin

How to Level Up Your Zendesk Support

Neglecting an app or game reviews may affect your rating, conversion rate and all marketing efforts. How to fix it using Zendesk?

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Anatoly Sharifulin

6 Steps To Improve Your Conversion Rate: ASO audit that anyone can do — Part 2

Last time we did some magic with text and graphic optimization. Now we’ll rock your conversion working with retention, click-to-install…

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Anatoly Sharifulin

Google Play Store biggest redesign. Is it ASO-friendly?

How new design will affect install conversion rate and your ASO strategy

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Ilia K.

How Apple Will Use Your Personal Data

Apple starts personalized recommendations based on users’ preferences. What does it mean for users and app developers?

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Ilia K.

Six steps to improve your conversion rate: ASO audit that anyone can do — Part 1

Who said only unique apps deserve the glory? Here’s a six-steps guide to boost your conversion rate even if you seem to tried everything.

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Anatoly Sharifulin

AppFollow 3.9: Get ready for iOS 12

Apps and Games featuring, the most accurate search results in iOS 11 and 12, something new for Search Ads…

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Anatoly Sharifulin

AppFollow 3.8 Juicy summer update🍉🍓

The summer of new cool opportunities has arrived in AppFollow. iOS 11 featured Today (spoiler: a fortune cookie), responses to feedback …

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Anatoly Sharifulin

Ratings and Reviews. Part 2

How to work with reviews to increase your conversion rate

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Ilia K.

AppFollow 3.7: May Edition

Our new release is full of improvements and changes. We improved charts and Slack reports, added multi-filters and something more.

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Anatoly Sharifulin

Which traffic channel is better for user acquisition

Compare Browse and Search channels for games and non-game apps.

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Anatoly Sharifulin

Ratings and Reviews. Part 1:

How ratings and reviews affect the conversion rate of your app and how to get 30k+ ratings for your App Store app every month.

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Ilia K.

Telegram ban and how outside environment may affect your app rating

TL;DR: At the end of April Russian Federal Supervision Agency for Information Technologies and Communications tried to ban Telegram…

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Anatoly Sharifulin

AppFollow 3.6: April Update

Within April we worked a lot with reviews and ratings features — now reviews support statuses, we launched popular templates for answers.

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Anatoly Sharifulin

AppFollow 3.5: March Edition

TL;DR: In our first spring release we keep improving reviews, rating, integration settings and Add-on for Google Sheets.

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Anatoly Sharifulin

Google Play changes from ASO point of view

Google Play is changing again, and it’s great as we can enhance our ASO strategies. Google introduced new features at GDC 2018 conference…

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Anatoly Sharifulin

Houston, we’ve got… investments

This February AppFollow closed its seed investment round of €750k with Finnish VC — Vendep Capital. Received investments will be used to…

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Evgeny Kruglov

AppFollow’s Benchmark Report

Average conversion rates for mobile apps

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Anatoly Sharifulin

AppFollow 3.4: February Edition

In our latest release we focused on improving our main tools: new integrations with Front and Desk.com, Google Play ‘no-rating’ reviews…

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Anatoly Sharifulin

AppFollow H2 ‘17 in review

TL;DR: Due to a very high load we missed our usual quarterly reports, so here’s a long one covering both quarters with all our usual stuff…

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Evgeny Kruglov

AppFollow 3.3: January Edition

We added new integrations, service notifications and “popular” reviews display. Besides that, we now support Mac App Store.

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Anatoly Sharifulin

Search Ads Basic: Intro

What you should know about Search Ads Basic

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Anatoly Sharifulin

AppFollow 3.2: November Edition

We finally launched Help Desk integrations to the public together with first version of “Popular words” and “likes & dislikes” features.

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Anatoly Sharifulin

AppFollow 3.1: October Edition

TL;DR: in the latest October release we’ve introduced Ratings chart, favourite apps dashboard, Amazon Appstore support and improvements for…

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Anatoly Sharifulin

All new AppFollow 3.0 welcomes you

AppFollow 3.0: reply to reviews, manage ASO and monitor app activities in App Store, Google Play and Windows Store. Please check it out.

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Evgeny Kruglov

How to optimize on reviews management for App Store & Google Play?

Working with customers feedback is fairly considered as an important part of product development strategy. It helps in understanding your…

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Evgeny Kruglov

AppFollow 2.10: heating up work with reviews

Second half of summer was literally very hot for us: we were tied up with working on reviews & stars and as well launched something new …

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Anatoly Sharifulin

AppFollow Q2 ’17 review

TL;DR: We launched Customer Support tool that has a very high adoption rate. Sustainable organic user base growth with 30%…

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Evgeny Kruglov

AppFollow 2.9: July Edition

TL;DR: tracking featuring updates, App Store top charts, improved Slack integrations for reviews, Microsoft Teams and Workplace by Facebook…

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Anatoly Sharifulin

GameAnalytics for game developers

“Analytics that empower you” — this slogan belongs to our new business partner GameAnalytics (GA), company that helps developers across the…

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Anatoly Sharifulin

AppFollow 2.8 — June Edition

We improved iOS-reviews support so now you have full Customer Support tool at hand. We as well introduced interval Slack reports, and more.

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Anatoly Sharifulin

App Store сhanges for iOS 11 from ASO point of view

That’s really great news but this will impact all iPhone and iPad apps together with their ASO strategies.

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Anatoly Sharifulin

AppFollow 2.7: reply to reviews directly from Slack

If you’re working with reviews in the App Store and Google Play and also use Slack, our new Reply bot will be particularly good for you.

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Anatoly Sharifulin

AppFollow Q1 ’17 review

TL;DR: One full year since we opened to the public in February of 2016. In terms of users we grew 11x within last 12 month. As well, Q1 ’17…

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Evgeny Kruglov

How AppFollow did in 2016

TL;DR: 2016 was a year we launched to public, raised first investments, got to Best bot of the Year on Product Hunt. We learned a lot &…

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Evgeny Kruglov

ASO: how to increase game installs by 53% per day in Google Play

How to increase game installs by 53% per day changing name and description in Google Play

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Anatoly Sharifulin

AppFollow 2.6: April Edition

TL;DR: reply to iOS user reviews directly from AppFollow, integration with Google Analytics, downloads graph for Slack and updated…

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Anatoly Sharifulin

Why AppFollow loves having a Free plan?

TL;DR: Our experience shows that having a Free plan has a great positive effect on our service though, of course, there are some minor…

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Evgeny Kruglov

Super Mario Run for Android

1st week results in Google Play

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Anatoly Sharifulin

Tools for ASO (App Store Optimization)

TL;DR: On the eve of the first AppFollow anniversary we’re launching our next big thing — a set of App Store Optimization tools available…

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Evgeny Kruglov