ASO consulting services for app growth

Know what your ASO project includes

We agree on the stores, localizations, and work involved before the project starts. Your scope can include:

Metadata

Keyword research and store metadata

Identify relevant searches, assess competitor keywords, and prioritize terms for your listing. We turn that research into metadata written for each store.

What you receive: Prioritized keywords and proposed metadata, including titles and descriptions.

Localization

Localization for your next market

Give each target market its own keyword research and listing copy. Creative research can also cover the localizations in your project.

What you receive: Localized metadata and creative recommendations for the agreed markets.

Creatives

Screenshots, icons and A/B testing

Show visitors what makes your app worth installing. We research listing creatives, produce screenshots and icons, and develop and execute A/B tests.

What you receive: The agreed creative assets, testing strategy, and test execution.

Coaching

ASO coaching for your team

Work through the decisions your developers and marketers are stuck on. Consulting sessions focus on your questions, missing opportunities, and next steps.

What you receive: Guidance on the specific ASO decisions your team brings to the session.

Discuss your ASO goals

Choose how much ASO support you need

Get an outside assessment of your store presence, competitor activity, and missed opportunities. Use the findings to choose your next optimization.

Focus the work on a metadata update, a new localization, or a creative test. We scope the research and execution around that goal.

Keep improving beyond the first update. We develop and execute your ASO strategy, report on results, and review the next priorities with your team.

ASO expertise backed by AppFollow data

AppFollow store performance data: visibility, search downloads and conversion by country

AppFollow's ASO platform brings keyword rankings and competitor insights together for the App Store and Google Play. Our app store optimization consulting turns that research into keyword priorities, listing copy, and an execution plan for your app.

Connected store data adds visibility, search downloads, and conversion by country. That makes it possible to review how store performance changed after an update and decide where to focus the next round of work.

Case study · Oxide: Survival Island

HyperHug grew US search downloads by 34%

HyperHug needed to recover a lost, high-value keyword for Oxide: Survival Island in the US App Store. AppFollow's ASO consulting team focused on a targeted textual metadata update to recover the keyword and related search terms.

+34%

Search downloads

+11%

Search impressions

+152

Net new ranked keywords

US App Store results in the two weeks after the January 30, 2026 update, compared with the two weeks before it.

Read the HyperHug case study →

Case study · Shopping List

Komorebi grew Shopping List's unique downloads by 183%

Komorebi's Shopping List app had low organic traffic and too few ranked keywords on Google Play. AppFollow's ASO consultants optimized its keyword strategy and metadata across 15 locales.

+183%

Unique downloads

+166%

Unique page views

Reported global Google Play results following localized metadata updates. The case reports organic traffic growth without an increase in paid traffic.

Read the Komorebi Shopping List case study →

"With the text for our app page prepared with well researched ASO from the very beginning, our new app has grown the quickest among our apps. Even though it's only been 8 months since its release, our daily download rate has reached 6000. It's really incredible that the downloads come not only from Europe and the United States, but also from new regions such as Brazil and the Middle East. We could never have achieved this on our own so I'm really glad I asked you."

Komorebi team on AppFollow ASO consulting for Roulette+ · Read the Roulette+ story

As a mobile games publisher managing over 100 games across app stores, AppFollow has changed the way we engage with our players. Their AI-powered review reply automation has streamlined the process of managing thousands of player reviews, saving us significant time while ensuring fast, high-quality engagement with our community.

Ofer Regev Product Manager at Supersonic/Unity

The AI-generated replies and one-click improvements in AppFollow have impressed our agents a lot. They surely appreciate the function, as it allows them to work more efficiently and handle a greater number of tickets in their allocated time.

Miyuki Barsk Mobile Products Customer Support Lead at Opera

AI is reshaping the world of investing, enabling us to deliver better tools and a more personalized experience. It allows us to analyze feedback in real-time so we can continually optimize our offering.

Hanan Mishurin Digital Platforms Team Lead at eToro

We've seen a 24% reduction in time spent on repetitive tasks since integrating AI into our user communication flow. Automated responses and faster feedback analysis have improved both efficiency and personalization.

Customer Support Team at G5 Entertainment

How we work on your app's ASO

Share your goals

Tell us about your app, target markets, and what you want to improve. We'll discuss where you need support and agree on the scope.

Agree on the work and reporting

At kickoff, we set project objectives, communication, and reporting. We agree on the stores and markets involved and what the project should improve.

Review the proposed metadata

For metadata projects, you review the proposed copy with us after keyword research and prioritization. We make adjustments before the update.

Measure each update

After each ASO update, we report on the results and discuss what to work on next.

Refine the strategy

On ongoing projects, we hold quarterly calls to review goals and KPIs and adjust the strategy.

ASO consulting FAQs

What does consulting add if we already use ASO tools?

ASO tools help you research keywords and monitor performance. A consultant interprets those findings, develops an optimization strategy, and helps execute it. AppFollow offers both a platform for in-house work and consulting support.

Can your ASO consultants work with our in-house team?

Yes. Bring us in for an audit, a specific optimization, or consulting sessions while your team continues its day-to-day work. We scope our involvement around the support you need.

Do you support App Store and Google Play localization?

Yes. Localization work can include keyword research, metadata, and creative research for the agreed markets on both stores. Share your current localizations and target markets so we can define the project.

How much does ASO consultancy cost?

Your quote depends on the apps and stores, target localizations, metadata and creative work, and level of ongoing support. Send your app links and goals so we can scope the engagement.

How soon will we see ASO results?

The timeline depends on the work involved, your update schedule, and traffic available for testing. HyperHug's case measured results over two weeks; your project needs a reporting window suited to its scope and starting point.

How do you measure whether ASO is working?

We agree on goals and review results after ASO updates. Relevant measures include keyword visibility, search downloads, and listing conversion. The store, market, comparison period, and other changes happening at the same time matter when interpreting results.

ASO consulting to turn your app searches into installs

Boost your app downloads with our help

App teams we've worked with