Where did your app store performance change?
Fewer people
find your app
Check if your app lost keyword positions or category rank in a market that matters.
People find it,
but fewer of them install
Compare search downloads with store conversion for the same period and see where the drop starts.
Ratings or reviews
have shifted
Find the complaints behind the change and see if a new issue is picking up speed.
See which keywords bring downloads, not just rankings
A keyword can look great in a ranking report and still bring almost no installs. AppFollow shows each term's share of search downloads next to its position, so you can see which rankings pay off and how that changes over time.
Branded searches are marked separately. You'll know how much of your search traffic comes from people who already know your name, and where your ASO plan still has room to grow.
App store analytics that separate
reach from conversion
AppFollow's app store performance analytics put visibility, downloads, and conversion on one timeline, by country and period. When search downloads fall, check two things:
- Did visibility drop? Look for lost keyword positions or a slide in category rank.
- Did visibility hold? Then conversion changed, and your next store listing test has a clear target.
Stay ahead of
the competition
A 10% drop in search downloads means one thing if the whole category slowed down, and something else if one competitor took your keywords.
- Your app: connect your store console to see search downloads, conversion, and which keywords drive installs.
- Competing apps: track visibility, ranked keywords, category moves, ratings, and reviews from public store data. No access to their accounts needed.
App review monitoring
that goes past the rating
App review monitoring starts where the rating stops. A falling rating tells you when to look. The reviews tell you what users actually ran into.
Phrase Analysis shows which complaints are growing, the rating and sentiment around each one, and the reviews behind every phrase, filtered by market and period. Product and support get real user words instead of a note that says "sentiment is down."
More about Phrase analysis
Make sorting feedback
a breeze
Semantic tags sort reviews into topics, like bugs, payments, or feature requests, as they arrive. Scoot tags 90% of its reviews automatically, so the team sees which issue is growing before the rating moves.
Learn more
Track sentiment across
time, regions & markets
See how users feel about your app in each country and period, and spot the market where sentiment started to slip before it shows up in your totals.
More on Sentiment analysis
App store monitoring
with alerts that come to you
Changes in your ratings, reviews, and rankings arrive in email or Slack when they happen, so nobody has to check dashboards every morning.
More on alerts
Keep the whole business
informed
Schedule recurring reports for your team, pass product and support the reviews behind a trend, and export competitor comparisons when a decision needs market context.
Connect your tools for
ultimate convenience
Push reviews into Zendesk or Slack, send data to Tableau, or use webhooks and the API to bring AppFollow data into your own systems, so product and support work from the same feedback.
Explore integrations
