App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova
Nadya Pominova
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
Average revenue per user: How to calculate ARPU

Average revenue per user: How to calculate ARPU

Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...

Sasha Hodes
Sasha Hodes
App churn: how to reduce app churn rate

App churn: how to reduce app churn rate

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
New A/B testing on the App Store. Here’s how to use it

New A/B testing on the App Store. Here’s how to use it

The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...

Sona Sharoyan
Sona Sharoyan
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Sasha Hodes
Sasha Hodes
ARPU vs LTV: How to increase the Lifetime Value of your app users

ARPU vs LTV: How to increase the Lifetime Value of your app users

Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...

Sasha Hodes
Sasha Hodes
AppFollow’s offline session at App Promotion Summit Berlin

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Irina Gatilova
Irina Gatilova
How to conduct a Voice of the Customer (VOC) analysis for your app

How to conduct a Voice of the Customer (VOC) analysis for your app

What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...

Sasha Hodes
Sasha Hodes
AppFollow’s perspective about the app reply effect on conversion & acquisition rates Games Gathering 2021 Kiev

AppFollow’s perspective about the app reply effect on conversion & acquisition rates Games Gathering 2021 Kiev

Dana Pavel, Senior Customer Success Manager at AppFollow, will share the knowledge and insights from...

Irina Gatilova
Irina Gatilova
‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

To celebrate the game's first anniversary, the development team decided to organize a series of even...

Julia Kozlova
Julia Kozlova
How to Acquire Users for your Mobile App (UA Strategy)

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Sasha Hodes
Sasha Hodes

React to user feedback and market trends faster