Complete Walkthrough to Mobile Deep Linking

Complete Walkthrough to Mobile Deep Linking

Deep linking helps you improve conversion and drive traffic where you want it to go. But what kinds of deep links are out there? Learn more from our guest writer Michael Dehoyos.

Michael Dehoyos
Michael Dehoyos

Webinar: Live ASO Audit

January 28 join us for the first episode of Live ASO Audit in 2020 and learn the ultimate App Store Optimization techniques from experts. Register and submit your app for audit today!

Ekaterina Makulova
Ekaterina Makulova
ASO 2020: 10 Things to Expect and Optimize for

ASO 2020: 10 Things to Expect and Optimize for

How to get prepared for App Store Optimization in 2020 after what happened in the app stores in 2019? We discussed the important changes and trends with ASO experts during the Panel Discussion “ASO 2019 and Tactics for 2020”.

Daria Prianichnikova
Daria Prianichnikova
2020 App Store Optimization Trends + ASO Checklist [PDF]

2020 App Store Optimization Trends + ASO Checklist [PDF]

Ilia Kukharev, ASO Personality of the year, shares some thoughts on what will define App Store Optimization in 2020 + ASO Checklist that can help you stay effective

Ilia Kukharev
Ilia Kukharev
How to Create an Icon for iOS and Android Apps: a Guideline

How to Create an Icon for iOS and Android Apps: a Guideline

A great icon makes or breaks the success of your app. In this thorough guide, we've compiled a list of quality tips and guidelines on how to create an icon for apps that will make a difference.

Dmitry Leiba
Dmitry Leiba
Rebranding with ASO in mind: Skyscanner's case

Rebranding with ASO in mind: Skyscanner's case

3 months to rebrand an app with 40 markets in two app stores. Impossible? Not at all. Read this inspirational case from Skyscanner's own Alexandra Lamachenka and learn how she made it possible with ASO.

Alexandra Lamachenka
Alexandra Lamachenka
How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How mobile app localization results in quick growth in traffic and downloads? Check how we increased a game's downloads and do it yourself.

Denis Shelkov
Denis Shelkov
A Guide to Conversion Rate Optimization for Your App

A Guide to Conversion Rate Optimization for Your App

Conversion Rate Optimization (CRO) is complex because it includes a lot of different tasks. To make the most out of your product page, you should choose a coherent design for all of these metadata elements.

Oliver Hoss
Oliver Hoss
How Does Organic Uplift and Cannibalization Affect Your ASO?

How Does Organic Uplift and Cannibalization Affect Your ASO?

Without exception, every app marketer (including both organic and paid marketers) should be well-versed in the fundamentals of organic uplift and cannibalization.

Gabe Kwakyi
Gabe Kwakyi
How to Create a Standout App Icon: Tips from ASO Experts

How to Create a Standout App Icon: Tips from ASO Experts

ASO experts share tips on how to create an icon that would grab users' attention and encourage them to download your app. Learn from AppAgent, StoreMaven, Growfirst and other industry gurus.

Ekaterina Makulova
Ekaterina Makulova
How to do ASO for Amazon Appstore

How to do ASO for Amazon Appstore

Amazon Appstore is a high-potential app store outside of the Big Two: Google Play and Apple App Store. Our customer jumped into this platform and managed to get his game in the Top 20. Today we're sharing his findings for promoting apps on this store.

Anatoly Sharifulin
Anatoly Sharifulin
7 ASO Keyword Research Myths and Reality

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

Anatoly Sharifulin
Anatoly Sharifulin
Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app purchases ASO. Follow this guide to dramatically grow your app visibility.

Oliver Hoss
Oliver Hoss
How to Do App Localization for Any Language

How to Do App Localization for Any Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.

Denis Shelkov
Denis Shelkov
How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

Ilia Kukharev
Ilia Kukharev