10 App Store Optimization FAQs answered by your favourite ASO tools

10 App Store Optimization FAQs answered by your favourite ASO tools

AppFollow recently held a webinar with four experts from popular ASO tools including AppTweak, App Radar, and Mobile Action. Experts answered some of the most frequently asked questions about App Store Optimization.

Ekaterina Makulova
Ekaterina Makulova

Finding product fit in mobile: how to build an app that users actually need

This blog post covers what product fit in mobile app business is, discusses where the product stands in the business strategy, and provides insights on discovery methods, including app reviews study, gap search, and user interview.

Vera Rabkina
Vera Rabkina
How to write an app name and a description that increase installs

How to write an app name and a description that increase installs

There are over 4 million apps in the App Store and Google Play. How to stand out? What app name to choose to catch user attention and make them download your app? More in our guide.

Ellie Coverdale
Ellie Coverdale
How supporting new features can increase visibility in the App Store

How supporting new features can increase visibility in the App Store

At the online meetup AppFollow organized in February Apoorva Tyagi, Senior Product Manager at SignEasy, shared a case study of iOS 13 launch and what traction SignEasy app got from the release.

Apoorva Tyagi
Apoorva Tyagi
How to reach top positions in the App Store after a release

How to reach top positions in the App Store after a release

We found cases to prove a theory that Apple promotes apps during the first week after their release. And this is how you deal with it.

Denis Shelkov
Denis Shelkov
Mobile app SEO optimization

Mobile app SEO optimization

A complete guide on how SEO works for mobile apps & how AppFollow can help

Ilia Kukharev
Ilia Kukharev
Complete Walkthrough to Mobile Deep Linking

Complete Walkthrough to Mobile Deep Linking

Deep linking helps you improve conversion and drive traffic where you want it to go. But what kinds of deep links are out there? Learn more from our guest writer Michael Dehoyos.

Michael Dehoyos
Michael Dehoyos
ASO 2020: 10 Things to Expect and Optimize for

ASO 2020: 10 Things to Expect and Optimize for

How to get prepared for App Store Optimization in 2020 after what happened in the app stores in 2019? We discussed the important changes and trends with ASO experts during the Panel Discussion “ASO 2019 and Tactics for 2020”.

Daria Prianichnikova
Daria Prianichnikova
2020 App Store Optimization Trends + ASO Checklist [PDF]

2020 App Store Optimization Trends + ASO Checklist [PDF]

Ilia Kukharev, ASO Personality of the year, shares some thoughts on what will define App Store Optimization in 2020 + ASO Checklist that can help you stay effective

Ilia Kukharev
Ilia Kukharev
How to Create an Icon for iOS and Android Apps: a Guideline

How to Create an Icon for iOS and Android Apps: a Guideline

A great icon makes or breaks the success of your app. In this thorough guide, we've compiled a list of quality tips and guidelines on how to create an icon for apps that will make a difference.

Dmitry Leiba
Dmitry Leiba
Rebranding with ASO in mind: Skyscanner's case

Rebranding with ASO in mind: Skyscanner's case

3 months to rebrand an app with 40 markets in two app stores. Impossible? Not at all. Read this inspirational case from Skyscanner's own Alexandra Lamachenka and learn how she made it possible with ASO.

Alexandra Lamachenka
Alexandra Lamachenka
How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How mobile app localization results in quick growth in traffic and downloads? Check how we increased a game's downloads and do it yourself.

Denis Shelkov
Denis Shelkov
A Guide to Conversion Rate Optimization for Your App

A Guide to Conversion Rate Optimization for Your App

Conversion Rate Optimization (CRO) is complex because it includes a lot of different tasks. To make the most out of your product page, you should choose a coherent design for all of these metadata elements.

Oliver Hoss
Oliver Hoss
How Does Organic Uplift and Cannibalization Affect Your ASO?

How Does Organic Uplift and Cannibalization Affect Your ASO?

Without exception, every app marketer (including both organic and paid marketers) should be well-versed in the fundamentals of organic uplift and cannibalization.

Gabe Kwakyi
Gabe Kwakyi
How to Create a Standout App Icon: Tips from ASO Experts

How to Create a Standout App Icon: Tips from ASO Experts

ASO experts share tips on how to create an icon that would grab users' attention and encourage them to download your app. Learn from AppAgent, StoreMaven, Growfirst and other industry gurus.

Ekaterina Makulova
Ekaterina Makulova