A great icon makes or breaks the success of your app. In this thorough guide, we've compiled a list of quality tips and guidelines on how to create an icon for apps that will make a difference.
Which trends defined the success of apps on Google Play and Apple Appstore in 2019? We've researched the 5 most important trends and shared the insights in this article.
3 months to rebrand an app with 40 markets in two app stores. Impossible? Not at all. Read this inspirational case from Skyscanner's own Alexandra Lamachenka and learn how she made it possible with ASO.
How mobile app localization results in quick growth in traffic and downloads? Check how we increased a game's downloads and do it yourself.
Updated: the best mobile marketing and App Store Optimization (ASO) events to attend in 2020
Conversion Rate Optimization (CRO) is complex because it includes a lot of different tasks. To make the most out of your product page, you should choose a coherent design for all of these metadata elements.
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Without exception, every app marketer (including both organic and paid marketers) should be well-versed in the fundamentals of organic uplift and cannibalization.
ASO experts share tips on how to create an icon that would grab users' attention and encourage them to download your app. Learn from AppAgent, StoreMaven, Growfirst and other industry gurus.
Amazon Appstore is a high-potential app store outside of the Big Two: Google Play and Apple App Store. Our customer jumped into this platform and managed to get his game in the Top 20. Today we're sharing his findings for promoting apps on this store.
App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.
A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app purchases ASO. Follow this guide to dramatically grow your app visibility.
Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.
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No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.
Explore the main differences of keyword research in ASO vs SEO and the tools to be used
As the ASO Conference approaches we spoke with its organizers Moritz Daan and Gabe Kwakyi, and some of the speakers about the conference, the latest ASO trends and tips for ASO beginners.
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