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How to run an ASO agency: experience of AppFollow, Growfirst and Phiture

How to run an ASO agency: experience of AppFollow, Growfirst and Phiture

What is the inner working of an ASO agency? We have interviewed agency experts to share their experi...

Olga Padulosi
Olga Padulosi

How to build a mobile app users will (continue to) love

This blog post covers what product fit in mobile app business is, discusses where the product stands...

Vera Rabkina
Vera Rabkina
How to find keyword trends when doing ASO research

How to find keyword trends when doing ASO research

Introducing our new Keyword Popularity Trends to help you target the most relevant keywords and make...

Ilia Kukharev
Ilia Kukharev
The 6 most important organic traffic and ASO KPIs you should be tracking

The 6 most important organic traffic and ASO KPIs you should be tracking

We're excited to introduce the AppFollow ASO Dashboard, an easy way to track organic traffic, major ...

Ilia Kukharev
Ilia Kukharev
Framework for app store testing and mistakes to avoid

Framework for app store testing and mistakes to avoid

In this post our friends from StoreMaven share tips for an effective A/B testing of your mobile app ...

Jonathan Fishman
Jonathan Fishman
10 App Store Optimization FAQs answered by your favourite ASO tools

10 App Store Optimization FAQs answered by your favourite ASO tools

AppFollow recently held a webinar with four experts from popular ASO tools including AppTweak, App R...

Ekaterina Makulova
Ekaterina Makulova
How to write an app name and a description that increase installs

How to write an app name and a description that increase installs

There are over 4 million apps in the App Store and Google Play. How to stand out? What app name to c...

Ellie Coverdale
Ellie Coverdale
How supporting new features can increase visibility in the App Store

How supporting new features can increase visibility in the App Store

At the online meetup AppFollow organized in February Apoorva Tyagi, Senior Product Manager at SignEa...

Apoorva Tyagi
Apoorva Tyagi
How to reach top positions in the App Store after a release

How to reach top positions in the App Store after a release

We found cases to prove a theory that Apple promotes apps during the first week after their release....

Denis Shelkov
Denis Shelkov
Mobile app SEO optimization

Mobile app SEO optimization

A complete guide on how SEO works for mobile apps & how AppFollow can help

Ilia Kukharev
Ilia Kukharev
Complete Walkthrough to Mobile Deep Linking

Complete Walkthrough to Mobile Deep Linking

Deep linking helps you improve conversion and drive traffic where you want it to go. But what kinds ...

Michael Dehoyos
Michael Dehoyos
ASO 2020: 10 Things to Expect and Optimize for

ASO 2020: 10 Things to Expect and Optimize for

How to get prepared for App Store Optimization in 2020 after what happened in the app stores in 2019...

Daria Prianichnikova
Daria Prianichnikova
2020 App Store Optimization Trends + ASO Checklist [PDF]

2020 App Store Optimization Trends + ASO Checklist [PDF]

Ilia Kukharev, ASO Personality of the year, shares some thoughts on what will define App Store Optim...

Ilia Kukharev
Ilia Kukharev
How to Create an Icon for iOS and Android Apps: a Guideline

How to Create an Icon for iOS and Android Apps: a Guideline

A great icon makes or breaks the success of your app. In this thorough guide, we've compiled a list ...

Dmitry Leiba
Dmitry Leiba
Rebranding with ASO in mind: Skyscanner's case

Rebranding with ASO in mind: Skyscanner's case

3 months to rebrand an app with 40 markets in two app stores. Impossible? Not at all. Read this insp...

Alexandra Lamachenka
Alexandra Lamachenka

React to user feedback and market trends faster