How to create a standout app icon: tips from ASO experts

How to create a standout app icon: tips from ASO experts

ASO experts share tips on how to create an icon that would grab users' attention and encourage them to download your app. Learn from AppAgent, StoreMaven, Growfirst and other industry gurus.

Ekaterina Makulova
Ekaterina Makulova
How to do ASO for Amazon Appstore

How to do ASO for Amazon Appstore

Amazon Appstore is a high-potential app store outside of the Big Two: Google Play and Apple App Store. Our customer jumped into this platform and managed to get his game in the Top 20. Today we're sharing his findings for promoting apps on this store.

Anatoly Sharifulin
Anatoly Sharifulin

A Guide to Conversion Rate Optimization for your App

Conversion Rate Optimization (CRO) is complex because it includes a lot of different tasks. To make the most out of your product page, you should choose a coherent design for all of these metadata elements.

Oliver Hoss
Oliver Hoss
Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app purchases ASO. Follow this guide to dramatically grow your app visibility.

Oliver Hoss
Oliver Hoss
The Ultimate Calendar of App Store Optimization Events 2019 and 2020

The Ultimate Calendar of App Store Optimization Events 2019 and 2020

Updated: the best mobile marketing and ASO conferences to attend in H2 2019 and 2020.

Olga Padulosi
Olga Padulosi
How to Optimize an App in Arabic Without Knowing the Language

How to Optimize an App in Arabic Without Knowing the Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.

Denis Shelkov
Denis Shelkov
How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

Ilia Kukharev
Ilia Kukharev
Keyword Research in ASO vs SEO: Meet the Difference

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

Ekaterina Makulova
Ekaterina Makulova
ASO Conference experts share the hottest trends and tips

ASO Conference experts share the hottest trends and tips

As the ASO Conference approaches we spoke with its organizers Moritz Daan and Gabe Kwakyi, and some of the speakers about the conference, the latest ASO trends and tips for ASO beginners.

Ekaterina Makulova
Ekaterina Makulova
Social Quantum Case Study: How to Increase Organic Installs by 110%

Social Quantum Case Study: How to Increase Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

Catherine Sibirko
Catherine Sibirko
Google I/O 2019: Play Store updates for ASO managers

Google I/O 2019: Play Store updates for ASO managers

New Play Store features, app rating and reviews changes, custom groups and listing experiments — everything Google announced at I/O 19.

Olga Padulosi
Olga Padulosi
2019 App Store and Google Play Screenshot Guidelines

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

Anatoly Sharifulin
Anatoly Sharifulin
ASO Analytics Tool: Track App Downloads and Conversion Rate with AppFollow

ASO Analytics Tool: Track App Downloads and Conversion Rate with AppFollow

Analytics data from App Store Connect and Google Play Console is now available right in the AppFollow dashboard.

Ilia Kukharev
Ilia Kukharev
Google Play Store changes and how they will affect ASO in 2019

Google Play Store changes and how they will affect ASO in 2019

Last week at GDC 2019, Google announced several updates of the Google Play Store. How will they change game ASO in particular and what Android developers will need to do to win in Google Play we are going to discuss below.

Olga Padulosi
Olga Padulosi
App Store and Google Play A/B Testing Strategies to Try in 2019

App Store and Google Play A/B Testing Strategies to Try in 2019

Noga Szpiro from StoreMaven talks about App Store Optimization strategies, experiments, and ways to increase conversion rate in 2019.

Noga Szpiro
Noga Szpiro