How app reviews can grow your app's LTV and lower CPI

How app reviews can grow your app's LTV and lower CPI

App rating is one of those rare metrics that influence both CAC (CPI) and LTV. User reviews can help...

Anatoly Sharifulin
Anatoly Sharifulin
Discover the number of installs per keyword with Keyword Intelligence

Discover the number of installs per keyword with Keyword Intelligence

Find out what keywords generate organic downloads with AppFollow's brand new Keyword Intelligence to...

Ilia Kukharev
Ilia Kukharev
How to count ROI for your ASO

How to count ROI for your ASO

2 case studies on how to decrease CPI for your mobile app and increase organic downloads and how App...

Ilya Kataev
Ilya Kataev
How did ratings & reviews of popular apps change during COVID-19?

How did ratings & reviews of popular apps change during COVID-19?

Let's dive into ratings & reviews changes of apps from Health & Fitness, Entertainment, Business, Na...

Gaurav Belani
Gaurav Belani
How Figma wins their customers. Interview with Jason Pearson, Figma's Head of Product Support

How Figma wins their customers. Interview with Jason Pearson, Figma's Head of Product Support

When you make it about your customers you win. In the era of high competition, you need to stand ou...

Anatoly Sharifulin
Anatoly Sharifulin
WWDC 2020: What’s new for ASO and Organic UA in iOS 14

WWDC 2020: What’s new for ASO and Organic UA in iOS 14

Let’s take a closer look at iOS 14 and how it’s new features will affect ASO and organic traffic acq...

Ilia Kukharev
Ilia Kukharev
Responding to app store reviews 101: app store review guidelines and where to start

Responding to app store reviews 101: app store review guidelines and where to start

Let’s find out how to master this peculiar way of communication with your app users and form a good ...

Anatoly Sharifulin
Anatoly Sharifulin
How to run an ASO agency: experience of AppFollow, Growfirst and Phiture

How to run an ASO agency: experience of AppFollow, Growfirst and Phiture

What is the inner working of an ASO agency? We have interviewed agency experts to share their experi...

Anatoly Sharifulin
Anatoly Sharifulin
How to find keyword trends when doing ASO research

How to find keyword trends when doing ASO research

Introducing our new Keyword Popularity Trends to help you target the most relevant keywords and make...

Ilia Kukharev
Ilia Kukharev
The 6 most important organic traffic and ASO KPIs you should be tracking

The 6 most important organic traffic and ASO KPIs you should be tracking

We're excited to introduce the AppFollow ASO Dashboard, an easy way to track organic traffic, major ...

Ilia Kukharev
Ilia Kukharev
Framework for app store testing and mistakes to avoid

Framework for app store testing and mistakes to avoid

In this post our friends from StoreMaven share tips for an effective A/B testing of your mobile app ...

Jonathan Fishman
Jonathan Fishman
10 App Store Optimization FAQs answered by your favourite ASO tools

10 App Store Optimization FAQs answered by your favourite ASO tools

AppFollow recently held a webinar with four experts from popular ASO tools including AppTweak, App R...

Anatoly Sharifulin
Anatoly Sharifulin
How to write an app name and a description that increase installs

How to write an app name and a description that increase installs

There are over 4 million apps in the App Store and Google Play. How to stand out? What app name to c...

Ellie Coverdale
Ellie Coverdale
How supporting new features can increase visibility in the App Store

How supporting new features can increase visibility in the App Store

At the online meetup AppFollow organized in February Apoorva Tyagi, Senior Product Manager at SignEa...

Apoorva Tyagi
Apoorva Tyagi
How to reach top positions in the App Store after a release

How to reach top positions in the App Store after a release

We found cases to prove a theory that Apple promotes apps during the first week after their release....

Dzianis Shalkou
Dzianis Shalkou

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