Voice of the Customer (VOC) for Mobile Apps

Voice of the Customer (VOC) for Mobile Apps

What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...

Sasha Hodes
Sasha Hodes
‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

To celebrate the game's first anniversary, the development team decided to organize a series of even...

Julia Kozlova
Julia Kozlova
Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report

Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report

AppFollow released an industry report looking at reputation management in the app ecosystem — specif...

Sasha Hodes
Sasha Hodes
Why Ratings & Reviews are crucial to your ASO strategy

Why Ratings & Reviews are crucial to your ASO strategy

Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...

Sasha Hodes
Sasha Hodes
3 examples of how respond to positive reviews

3 examples of how respond to positive reviews

Responding to positive reviews ensures you’re providing a well-rounded level of support & customer e...

Sasha Hodes
Sasha Hodes
How to Respond to App Store Reviews

How to Respond to App Store Reviews

How to respond to App Store reviews? The answer is here - automate Responding to App Store reviews w...

Olga Padulosi
Olga Padulosi
How to Respond to Google Play Reviews

How to Respond to Google Play Reviews

Automate Responding to Google Play Store reviews with AppFollow. See this guide on how to reply on P...

Olga Padulosi
Olga Padulosi
A checklist on how to respond to app store reviews

A checklist on how to respond to app store reviews

How to master app review management, what rules to follow when responding to reviews from app store ...

Anna Kochetkova
Anna Kochetkova
How does PicsArt increase their customer support efficiency with AppFollow and Zendesk

How does PicsArt increase their customer support efficiency with AppFollow and Zendesk

PicsArt’s Team Lead at User Success Team shared with us how they support users in 30 languages acros...

Olga Padulosi
Olga Padulosi
How app reviews can grow your app's LTV and lower CPI

How app reviews can grow your app's LTV and lower CPI

App rating is one of those rare metrics that influence both CAC (CPI) and LTV. User reviews can help...

Vera Rabkina
Vera Rabkina
Discover the number of installs per keyword with Keyword Intelligence

Discover the number of installs per keyword with Keyword Intelligence

Find out what keywords generate organic downloads with AppFollow's brand new Keyword Intelligence to...

Ilia Kukharev
Ilia Kukharev
How to count ROI for your ASO

How to count ROI for your ASO

2 case studies on how to decrease CPI for your mobile app and increase organic downloads and how App...

Anna Kochetkova
Anna Kochetkova
How did ratings & reviews of popular apps change during COVID-19?

How did ratings & reviews of popular apps change during COVID-19?

Let's dive into ratings & reviews changes of apps from Health & Fitness, Entertainment, Business, Na...

Gaurav Belani
Gaurav Belani
How Figma wins their customers. Interview with Jason Pearson, Figma's Head of Product Support

How Figma wins their customers. Interview with Jason Pearson, Figma's Head of Product Support

When you make it about your customers you win. In the era of high competition, you need to stand ou...

Olga Padulosi
Olga Padulosi
WWDC 2020: What’s new for ASO and Organic UA in iOS 14

WWDC 2020: What’s new for ASO and Organic UA in iOS 14

Let’s take a closer look at iOS 14 and how it’s new features will affect ASO and organic traffic acq...

Ilia Kukharev
Ilia Kukharev

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