App Store Optimization Trends + ASO Checklist [PDF]

App Store Optimization Trends + ASO Checklist [PDF]

Ilia Kukharev, ASO Personality of the year, shares some thoughts on what will define App Store Optim...

Ilia Kukharev
Ilia Kukharev
How to Create an Icon for iOS and Android Apps: a Guideline

How to Create an Icon for iOS and Android Apps: a Guideline

A great icon makes or breaks the success of your app. In this thorough guide, we've compiled a list ...

Dmitry Leiba
Dmitry Leiba
Rebranding with ASO in mind: Skyscanner's case

Rebranding with ASO in mind: Skyscanner's case

3 months to rebrand an app with 40 markets in two app stores. Impossible? Not at all. Read this insp...

Alexandra Lamachenka
Alexandra Lamachenka
Metrics to Measure User Engagement in Mobile Apps

Metrics to Measure User Engagement in Mobile Apps

Let's talk about the key metrics to measure user engagement in mobile apps and strategies on how to ...

Anastasia Khomych
Anastasia Khomych
How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How mobile app localization results in quick growth in traffic and downloads? Check how we increased...

Dzianis Shalkou
Dzianis Shalkou
A Guide to Conversion Rate Optimization for Your App

A Guide to Conversion Rate Optimization for Your App

Find out the 3 great ways to improve your conversion rate for your app. You can then implement these...

Oliver Hoss
Oliver Hoss
How Does Organic Uplift and Cannibalization Affect Your ASO?

How Does Organic Uplift and Cannibalization Affect Your ASO?

Without exception, every app marketer (including both organic and paid marketers) should be well-ver...

Gabe Kwakyi
Gabe Kwakyi
How to Create a Standout App Icon: Tips from ASO Experts

How to Create a Standout App Icon: Tips from ASO Experts

ASO experts share tips on how to create an icon that would grab users' attention and encourage them ...

Olga Padulosi
Olga Padulosi
5 Types of App Reviews To Watch Out For

5 Types of App Reviews To Watch Out For

There's a misthought that 1-star reviews are the most important ones. However, ignoring the rest of ...

Anatoly Sharifulin
Anatoly Sharifulin
7 myths & realities to improve your app store ranking

7 myths & realities to improve your app store ranking

A good strategy is crucial for organic growth & visibility of your mobile app. But what should you k...

Anatoly Sharifulin
Anatoly Sharifulin
Top 7 challenges of mobile data management and analysis in App Store Connect and Google Play Console

Top 7 challenges of mobile data management and analysis in App Store Connect and Google Play Console

Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We...

Anatoly Sharifulin
Anatoly Sharifulin
How to report a concern in Google Play and App Store

How to report a concern in Google Play and App Store

Reporting a concern is an effective way to clean your app page from offensive content. It helps impr...

Anatoly Sharifulin
Anatoly Sharifulin
How to Use In-App-Purchases to Gain More App Visibility

How to Use In-App-Purchases to Gain More App Visibility

An often overlooked element that can be optimized for the App Store are in-app purchases (IAPs, for ...

Oliver Hoss
Oliver Hoss
How to Do App Localization for Any Language

How to Do App Localization for Any Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales sca...

Dzianis Shalkou
Dzianis Shalkou
How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ...

Ilia Kukharev
Ilia Kukharev

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