• appinsights
The Guide to using a Competitive Matrix for Mobile Apps

The Guide to using a Competitive Matrix for Mobile Apps

A Competitive Matrix allows you to unpick your competitors' strengths and weaknesses, or new opportu...

Sasha Hodes
Sasha Hodes
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
E-commerce & m-commerce: the key differences

E-commerce & m-commerce: the key differences

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Sasha Hodes
Sasha Hodes
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Sasha Hodes
Sasha Hodes
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Sasha Hodes
Sasha Hodes
AppFollow’s offline session at App Promotion Summit Berlin

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Irina Gatilova
Irina Gatilova
What is Customer Orientation?

What is Customer Orientation?

The customer orientation approach is about treating customers as humans with problem that need solvi...

Sasha Hodes
Sasha Hodes
How to Conduct Market Research: Your Secret Weapon to Building a Chart-topping App

How to Conduct Market Research: Your Secret Weapon to Building a Chart-topping App

Market research is key to building a deep understanding of your users, and will help you build a roa...

Kathryn Lye
Kathryn Lye
How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Anna Kochetkova
Anna Kochetkova
5.8: July product update

5.8: July product update

Summer is in full bloom and this motivates us to work harder, release new features you longed for fa...

Olga Padulosi
Olga Padulosi
How to make more than $150 million on Casual Games every month: King's case study

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova
Natalie Stepanova
Metrics to Measure User Engagement in Mobile Apps

Metrics to Measure User Engagement in Mobile Apps

Let's talk about the key metrics to measure user engagement in mobile apps and strategies on how to ...

Anastasia Khomych
Anastasia Khomych
10 Top Mobile App Industry Experts to Follow on Twitter

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Olga Padulosi
Olga Padulosi
Apple Watch App Store ASO

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners wil...

Ilia Kukharev
Ilia Kukharev

React to user feedback and market trends faster