• appinsights
AppFollow’s offline session at App Promotion Summit Berlin

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Irina Gatilova
Irina Gatilova
What is the Customer Orientation Approach for your Mobile App?

What is the Customer Orientation Approach for your Mobile App?

Customer orientation is about treating customers as humans with problem that need solving. A company...

Sasha Hodes
Sasha Hodes
How to Conduct Market Research: Your Secret Weapon to Building a Chart-topping App

How to Conduct Market Research: Your Secret Weapon to Building a Chart-topping App

Market research is key to building a deep understanding of your users, and will help you build a roa...

Kathryn Lye
Kathryn Lye
How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Anna Kochetkova
Anna Kochetkova
5.8: July product update

5.8: July product update

Summer is in full bloom and this motivates us to work harder, release new features you longed for fa...

Olga Padulosi
Olga Padulosi
How to make more than $150 million on Casual Games every month: King's case study

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova
Natalie Stepanova
Metrics to Measure User Engagement in Mobile Apps

Metrics to Measure User Engagement in Mobile Apps

Let's talk about the key metrics to measure user engagement in mobile apps and strategies on how to ...

Anastasia Khomych
Anastasia Khomych
10 Top Mobile App Industry Experts to Follow on Twitter

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Olga Padulosi
Olga Padulosi
Apple Watch App Store ASO

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners wil...

Ilia Kukharev
Ilia Kukharev
How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ...

Ilia Kukharev
Ilia Kukharev
What Vanity Metrics May Harm Your App Growth, And What Are App Metrics To Track

What Vanity Metrics May Harm Your App Growth, And What Are App Metrics To Track

Key metrics for mobile apps: which ones will increase mobile app engagement, and which of them you d...

KC Karnes
KC Karnes
AppFollow’s Benchmark Report

AppFollow’s Benchmark Report

Average conversion rates for mobile apps

Anatoly Sharifulin
Anatoly Sharifulin
GameAnalytics for game developers

GameAnalytics for game developers

“Analytics that empower you” — this slogan belongs to our new business partner GameAnalytics (GA), c...

Anatoly Sharifulin
Anatoly Sharifulin
Super Mario Run for Android

Super Mario Run for Android

1st week results in Google Play

Anatoly Sharifulin
Anatoly Sharifulin
Bug or ban? What happened to Artisto app or how to hack the App Store search via Search Ads

Bug or ban? What happened to Artisto app or how to hack the App Store search via Search Ads

Last week Artisto, the app for processing videos and photos through neural networks to generate visu...

Anatoly Sharifulin
Anatoly Sharifulin

React to user feedback and market trends faster