• appinsights
Meet the AppFollow team at App Promotion Summit NYC 2023

Meet the AppFollow team at App Promotion Summit NYC 2023

Let's meet in NYC and discuss app growth, increasing user engagement, and optimizing app store visib...

Olivia Doboaca
Olivia Doboaca
Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts

Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts

Proven strategies shared by industry experts to help you drive user loyalty, maximize engagement, an...

Olivia Doboaca
Olivia Doboaca
A Guide to Feedback Analysis: Revealing Your Users

A Guide to Feedback Analysis: Revealing Your Users

Feedback analysis is all about collecting the feedback you’re receiving and organizing it in a way t...

Sasha Hodes
Sasha Hodes
The Guide to using a Competitive Matrix for Mobile Apps

The Guide to using a Competitive Matrix for Mobile Apps

A Competitive Matrix allows you to unpick your competitors' strengths and weaknesses, or new opportu...

Sasha Hodes
Sasha Hodes
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
What is Mcommerce? How it differs from Ecommerce

What is Mcommerce? How it differs from Ecommerce

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Sasha Hodes
Sasha Hodes
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Sasha Hodes
Sasha Hodes
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Sasha Hodes
Sasha Hodes
AppFollow’s offline session at App Promotion Summit Berlin

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Irina Gatilova
Irina Gatilova
How to make a customer focused company

How to make a customer focused company

Customer focus is about building your around your customers' needs. But what are the benefits of cus...

Sasha Hodes
Sasha Hodes
How to do customer research: The sauce to building chart-topping digital products

How to do customer research: The sauce to building chart-topping digital products

Customer research is key to building a deep understanding of your users, and will help you build a p...

Kathryn Lye
Kathryn Lye
How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Anna Kochetkova
Anna Kochetkova
5.8: July product update

5.8: July product update

Summer is in full bloom and this motivates us to work harder, release new features you longed for fa...

Olga Padulosi
Olga Padulosi
How to make more than $150 million on Casual Games every month: King's case study

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova
Natalie Stepanova

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