appinsights

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova Jun 02, 2020

Metrics to Measure User Engagement in Mobile Apps

Let's talk about the key metrics to measure user engagement in mobile apps and strategies on how to ...

Anastasia Khomych Nov 25, 2019

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Anatoly Sharifulin Nov 19, 2019

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners wil...

Ilia Kukharev Jun 10, 2019

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ...

Ilia Kukharev Jun 06, 2019

What Vanity Metrics May Harm Your App Growth, And What Are App Metrics To Track

Key metrics for mobile apps: which ones will increase mobile app engagement, and which of them you d...

KC Karnes Feb 12, 2019

AppFollow’s Benchmark Report

Average conversion rates for mobile apps

Anatoly Sharifulin Mar 14, 2018

GameAnalytics for game developers

“Analytics that empower you” — this slogan belongs to our new business partner GameAnalytics (GA), c...

Anatoly Sharifulin Jul 07, 2017

Super Mario Run for Android

1st week results in Google Play

Anatoly Sharifulin Mar 30, 2017

Bug or Ban? What Happened to the Artisto App Story

Last week Artisto, the app for processing videos and photos through neural networks to generate visu...

Anatoly Sharifulin Nov 07, 2016

The New Uber Rider App: Check Your ASO

On November 2nd, 2016 Uber introduced an update to their app with new design in the App Store and Go...

Anatoly Sharifulin Nov 04, 2016