• appinsights

WWDC 2023: UI upgrades, easier development, new App Store guidelines

WWDC 2023: UI upgrades, easier development, new App Store guidelines

Elevating App Experiences: Dive into the Latest App Store Connect Updates Revealed at WWDC23 and App...

Ilya Kataev
Ilya Kataev
Meet the AppFollow team at App Promotion Summit NYC 2023

Meet the AppFollow team at App Promotion Summit NYC 2023

Let's meet in NYC and discuss app growth, increasing user engagement, and optimizing app store visib...

Olivia Doboaca
Olivia Doboaca
Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts

Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts

Proven strategies shared by industry experts to help you drive user loyalty, maximize engagement, an...

Olivia Doboaca
Olivia Doboaca
A Guide to Feedback Analysis: Revealing Your Users

A Guide to Feedback Analysis: Revealing Your Users

Feedback analysis is all about collecting the feedback you’re receiving and organizing it in a way t...

Anatoly Sharifulin
Anatoly Sharifulin
The Guide to using a Competitive Matrix for Mobile Apps

The Guide to using a Competitive Matrix for Mobile Apps

A Competitive Matrix allows you to unpick your competitors' strengths and weaknesses, or new opportu...

Anatoly Sharifulin
Anatoly Sharifulin
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Anatoly Sharifulin
Anatoly Sharifulin
What is Mcommerce? How it differs from Ecommerce

What is Mcommerce? How it differs from Ecommerce

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Anatoly Sharifulin
Anatoly Sharifulin
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Anatoly Sharifulin
Anatoly Sharifulin
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Anatoly Sharifulin
Anatoly Sharifulin
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Anatoly Sharifulin
Anatoly Sharifulin
AppFollow’s offline session at App Promotion Summit Berlin

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Anatoly Sharifulin
Anatoly Sharifulin
How to make a customer focused company

How to make a customer focused company

Customer focus is about building your around your customers' needs. But what are the benefits of cus...

Anatoly Sharifulin
Anatoly Sharifulin
How to do customer research: The sauce to building chart-topping digital products

How to do customer research: The sauce to building chart-topping digital products

Customer research is key to building a deep understanding of your users, and will help you build a p...

Anatoly Sharifulin
Anatoly Sharifulin
How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Ilya Kataev
Ilya Kataev
5.8: July product update

5.8: July product update

Summer is in full bloom and this motivates us to work harder, release new features you longed for fa...

Anatoly Sharifulin
Anatoly Sharifulin

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