How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Anatoly Sharifulin Jan 13, 2022

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Anatoly Sharifulin Dec 06, 2021

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Anatoly Sharifulin Nov 30, 2021

How to make a customer focused company

Customer focus is about building your around your customers' needs. But what are the benefits of cus...

Anatoly Sharifulin Sep 08, 2021

How to do customer research: The sauce to building chart-topping digital products

Customer research is key to building a deep understanding of your users, and will help you build a p...

Anatoly Sharifulin Jul 15, 2021

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Ilya Kataev Sep 24, 2020

5.8: July product update

Summer is in full bloom and this motivates us to work harder, release new features you longed for fa...

Anatoly Sharifulin Jul 30, 2020

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova Jun 02, 2020

Metrics to Measure User Engagement in Mobile Apps

Let's talk about the key metrics to measure user engagement in mobile apps and strategies on how to ...

Anastasia Khomych Nov 25, 2019

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Anatoly Sharifulin Nov 19, 2019

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners wil...

Ilia Kukharev Jun 10, 2019

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ...

Ilia Kukharev Jun 06, 2019

What Vanity Metrics May Harm Your App Growth, And What Are App Metrics To Track

Key metrics for mobile apps: which ones will increase mobile app engagement, and which of them you d...

KC Karnes Feb 12, 2019

AppFollow’s Benchmark Report

Average conversion rates for mobile apps

Anatoly Sharifulin Mar 14, 2018

GameAnalytics for game developers

“Analytics that empower you” — this slogan belongs to our new business partner GameAnalytics (GA), c...

Anatoly Sharifulin Jul 07, 2017