A Guide to Feedback Analysis: Revealing Your Users

Feedback analysis is all about collecting the feedback you’re receiving and organizing it in a way t...

Anatoly Sharifulin Sep 20, 2022

The Guide to using a Competitive Matrix for Mobile Apps

A Competitive Matrix allows you to unpick your competitors' strengths and weaknesses, or new opportu...

Anatoly Sharifulin Apr 13, 2022

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Anatoly Sharifulin Mar 08, 2022

What is Mcommerce? How it differs from Ecommerce

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Anatoly Sharifulin Feb 22, 2022

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Anatoly Sharifulin Feb 18, 2022

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Anatoly Sharifulin Jan 13, 2022

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Anatoly Sharifulin Dec 06, 2021

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Anatoly Sharifulin Nov 30, 2021

How to make a customer focused company

Customer focus is about building your around your customers' needs. But what are the benefits of cus...

Anatoly Sharifulin Sep 08, 2021

How to do customer research: The sauce to building chart-topping digital products

Customer research is key to building a deep understanding of your users, and will help you build a p...

Anatoly Sharifulin Jul 15, 2021

How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the enti...

Ilya Kataev Sep 24, 2020

5.8: July product update

Summer is in full bloom and this motivates us to work harder, release new features you longed for fa...

Anatoly Sharifulin Jul 30, 2020

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova Jun 02, 2020

Metrics to Measure User Engagement in Mobile Apps

Let's talk about the key metrics to measure user engagement in mobile apps and strategies on how to ...

Anastasia Khomych Nov 25, 2019

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Anatoly Sharifulin Nov 19, 2019