Retention Metrics for DTC Brands: What Brands Need to Know
Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...
5 Apple Search Ads best practices to maximize performance
Apple Search Ads can be efficient in facing this challenge, but how to boost the effect from paid us...
From resilience to reimagination: how mobile apps are braving the COVID crisis
The mandated lockdown, subsequent work from home scenario and uninterrupted internet connectivity (f...
How to make more than $150 million on Casual Games every month: King's case study
According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...
How to build a mobile app users will (continue to) love
This blog post covers what product fit in mobile app business is, discusses where the product stands...
3 key mobile trends to drive app growth in 2020
As the mobile world continues to evolve, it’s important to keep up with emerging technologies and tr...
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Mobile fraud: how to identify and counter it. A Delivery Hero case.
In this post, Tom Brooks Mobile Marketing Manager at Delivery Hero goes over what is mobile fraud, h...
2020 Social Media Advertising Trends
Everything you need to know about advertising in social media networks in 2020: Facebook, Instagram,...
YouTube channels to grow your app business in 2020
In this post learn about YouTube channels that every app business professional should follow to keep...
SketchAR's Experience: How to Promote an App by Getting Featured
SketchAR app's spent zero on marketing, but gotten 50,000 downloads a month from organic traffic and...
Key Pillars of Successful App Branding. A case by Taxfix.
At the Mobile Conference AppFollow organized last year Michael Korkia, Head of Marketing at Taxfix w...
Proven Strategies That Help Increase App Downloads
Increasing your app downloads might be achieved in many different ways. Our guest writer Alycia Gord...
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Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze
What makes a game perform on the day of release? Or a week after? Or a month? There are patterns tha...
The Ultimate Guide to the Top Mobile Ad Networks in 2020
When it comes to app monetization, in-apps are one of the easiest solutions. Where do you get starte...
10 Top Mobile App Industry Experts to Follow on Twitter
A list of some of the best people in the Mobile App Industry to follow on Twitter
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