How to Increase App Engagement: 5 methods
App engagement is a key indicator of success. 90% of the time someone spends on their phone is spent...
The Guide to using a Competitive Matrix for Mobile Apps
A Competitive Matrix allows you to unpick your competitors' strengths and weaknesses, or new opportu...
Customer Sentiment Analysis: Why is it so important?
Customer sentiment analysis allows you to understand your customers’ different emotions while using ...
Helpshift’s integration with AppFollow: the ultimate combo of in-app customer support & review management
Learn how your can use the AppFollow integration with Helpshift to provide holistic customer support...
What are featured apps and why is it good to be featured?
Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...
Why mobile app internationalization matters
Before you take your app to the global market, you need to get your code up to scratch. Read this gu...
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What is the average cost to develop an app?
So, you’d like to build an app? Be prepared for the journey ahead, by learning about the average cos...
Monthly Recurring Revenue: what is it & how to calculate it
To be truly successful, your mobile app business requires reliable revenue that’s visible month afte...
App pricing strategy: How to set a price model for your application
Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...
How to calculate Customer Acquisition Cost (CAC)
Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...
Average revenue per user: How to calculate ARPU
Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...
What is Customer Churn? Definition + Calculation + Strategies | AppFollow
Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...
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The difference between Daily Active Users & Monthly Active Users
Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
What is app localization? - How to grow your app
So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...
New A/B testing on the App Store. Here’s how to use it
The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...
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