Mobile user acquisition is the process acquiring new users for your app through various means of mar...
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
Customer focus is about building your around your customers' needs. But what are the benefits of cus...
Discover how you can use mobile app customer support to boost your app performance, increase ratings...
Learn about the ins and outs of semantic analysis, and how leading developers Gram Games and PicsArt...
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Customer research is key to building a deep understanding of your users, and will help you build a p...
This blog post explores strategies that you can use to effectively manage user reviews at scale for ...
Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...
Apple Search Ads can be efficient in facing this challenge, but how to boost the effect from paid us...
The mandated lockdown, subsequent work from home scenario and uninterrupted internet connectivity (f...
According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...
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This blog post covers what product fit in mobile app business is, discusses where the product stands...
As the mobile world continues to evolve, it’s important to keep up with emerging technologies and tr...
In this post, Tom Brooks Mobile Marketing Manager at Delivery Hero goes over what is mobile fraud, h...
