What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Anatoly Sharifulin
Anatoly Sharifulin
New A/B testing on the App Store. Here’s how to use it

New A/B testing on the App Store. Here’s how to use it

The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...

Sona Sharoyan
Sona Sharoyan
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Anatoly Sharifulin
Anatoly Sharifulin
ARPU vs LTV: How to increase the Lifetime Value of your app users

ARPU vs LTV: How to increase the Lifetime Value of your app users

Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...

Anatoly Sharifulin
Anatoly Sharifulin
How to Acquire Users for your Mobile App (UA Strategy)

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Anatoly Sharifulin
Anatoly Sharifulin
7 strategies to increase app user retention

7 strategies to increase app user retention

Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...

Anatoly Sharifulin
Anatoly Sharifulin
A guide to Cohort Analysis: improve user retention and reduce churn

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Anatoly Sharifulin
Anatoly Sharifulin
How to make a customer focused company

How to make a customer focused company

Customer focus is about building your around your customers' needs. But what are the benefits of cus...

Anatoly Sharifulin
Anatoly Sharifulin
Mobile App Customer Support: Why is it important?

Mobile App Customer Support: Why is it important?

Discover how you can use mobile app customer support to boost your app performance, increase ratings...

Anatoly Sharifulin
Anatoly Sharifulin
Semantic analysis: How to understand user reviews at scale and drive customer satisfaction

Semantic analysis: How to understand user reviews at scale and drive customer satisfaction

Learn about the ins and outs of semantic analysis, and how leading developers Gram Games and PicsArt...

Anatoly Sharifulin
Anatoly Sharifulin
How to do customer research: The sauce to building chart-topping digital products

How to do customer research: The sauce to building chart-topping digital products

Customer research is key to building a deep understanding of your users, and will help you build a p...

Anatoly Sharifulin
Anatoly Sharifulin
How to manage user reviews at scale: Three tactics for success

How to manage user reviews at scale: Three tactics for success

This blog post explores strategies that you can use to effectively manage user reviews at scale for ...

Anatoly Sharifulin
Anatoly Sharifulin
Retention Metrics for DTC Brands: What Brands Need to Know

Retention Metrics for DTC Brands: What Brands Need to Know

Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...

Rajarshi Choudhuri
Rajarshi Choudhuri
5 Apple Search Ads best practices to maximize performance

5 Apple Search Ads best practices to maximize performance

Apple Search Ads can be efficient in facing this challenge, but how to boost the effect from paid us...

Lina Danilchik
Lina Danilchik
From resilience to reimagination: how mobile apps are braving the COVID crisis

From resilience to reimagination: how mobile apps are braving the COVID crisis

The mandated lockdown, subsequent work from home scenario and uninterrupted internet connectivity (f...

Aditya Shankar
Aditya Shankar

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