ARPU vs LTV: How to increase the Lifetime Value of your app users
Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...
How to Acquire Users for your Mobile App (UA Strategy)
Mobile user acquisition is the process acquiring new users for your app through various means of mar...
7 strategies to increase app user retention
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
A guide to Cohort Analysis: improve user retention and reduce churn
Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
How to make a customer focused company
Customer focus is about building your around your customers' needs. But what are the benefits of cus...
Mobile App Customer Support: Why is it important?
Discover how you can use mobile app customer support to boost your app performance, increase ratings...
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Semantic analysis: How to understand user reviews at scale and drive customer satisfaction
Learn about the ins and outs of semantic analysis, and how leading developers Gram Games and PicsArt...
How to do customer research: The sauce to building chart-topping digital products
Customer research is key to building a deep understanding of your users, and will help you build a p...
How to manage user reviews at scale: Three tactics for success
This blog post explores strategies that you can use to effectively manage user reviews at scale for ...
Retention Metrics for DTC Brands: What Brands Need to Know
Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...
5 Apple Search Ads best practices to maximize performance
Apple Search Ads can be efficient in facing this challenge, but how to boost the effect from paid us...
From resilience to reimagination: how mobile apps are braving the COVID crisis
The mandated lockdown, subsequent work from home scenario and uninterrupted internet connectivity (f...
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How to make more than $150 million on Casual Games every month: King's case study
According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...
How to build a mobile app users will (continue to) love
This blog post covers what product fit in mobile app business is, discusses where the product stands...
3 key mobile trends to drive app growth in 2020
As the mobile world continues to evolve, it’s important to keep up with emerging technologies and tr...
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