How to calculate Customer Acquisition Cost (CAC)
Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...
Average revenue per user: How to calculate ARPU
Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...
What is Customer Churn? Definition + Calculation + Strategies | AppFollow
Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...
The difference between Daily Active Users & Monthly Active Users
Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
What is app localization? - How to grow your app
So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...
New A/B testing on the App Store. Here’s how to use it
The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...
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How to get the Editors’ Choice app badge on the Google Play Store
There are over 2 million apps for users to choose from, with many sharing features or executing the ...
ARPU vs LTV: How to increase the Lifetime Value of your app users
Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...
How to Acquire Users for your Mobile App (UA Strategy)
Mobile user acquisition is the process acquiring new users for your app through various means of mar...
7 strategies to increase app user retention
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
A guide to Cohort Analysis: improve user retention and reduce churn
Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
How to make a customer focused company
Customer focus is about building your around your customers' needs. But what are the benefits of cus...
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Mobile App Customer Support: Why is it important?
Discover how you can use mobile app customer support to boost your app performance, increase ratings...
Semantic analysis: How to understand user reviews at scale and drive customer satisfaction
Learn about the ins and outs of semantic analysis, and how leading developers Gram Games and PicsArt...
How to do customer research: The sauce to building chart-topping digital products
Customer research is key to building a deep understanding of your users, and will help you build a p...
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