Semantic analysis: How to understand user reviews at scale and drive customer satisfaction
Learn about the ins and outs of semantic analysis, and how leading developers Gram Games and PicsArt...
Build vs buy review management tool in 2026: what it costs at every team size
Building review management software with AI takes days, and owning it costs far more. See 3-year cos...
How to do customer research: The sauce to building chart-topping digital products
Customer research is key to building a deep understanding of your users, and will help you build a p...
How to manage user reviews at scale: Three tactics for success
This blog post explores strategies that you can use to effectively manage user reviews at scale for ...
Retention Metrics for DTC Brands: What Brands Need to Know
Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...
5 Apple Search Ads best practices to maximize performance
Apple Search Ads can be efficient in facing this challenge, but how to boost the effect from paid us...
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From resilience to reimagination: how mobile apps are braving the COVID crisis
The mandated lockdown, subsequent work from home scenario and uninterrupted internet connectivity (f...
How to make more than $150 million on Casual Games every month: King's case study
According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...
How to build a mobile app users will (continue to) love
This blog post covers what product fit in mobile app business is, discusses where the product stands...
3 key mobile trends to drive app growth in 2020
As the mobile world continues to evolve, it’s important to keep up with emerging technologies and tr...
Mobile fraud: how to identify and counter it. A Delivery Hero case.
In this post, Tom Brooks Mobile Marketing Manager at Delivery Hero goes over what is mobile fraud, h...
2020 Social Media Advertising Trends
Everything you need to know about advertising in social media networks in 2020: Facebook, Instagram,...
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YouTube channels to grow your app business in 2020
In this post learn about YouTube channels that every app business professional should follow to keep...
SketchAR's Experience: How to Promote an App by Getting Featured
SketchAR app's spent zero on marketing, but gotten 50,000 downloads a month from organic traffic and...
Key Pillars of Successful App Branding. A case by Taxfix.
At the Mobile Conference AppFollow organized last year Michael Korkia, Head of Marketing at Taxfix w...
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