YouTube channels to grow your app business in 2020

Go to the profile of Anatoly Sharifulin
Anatoly Sharifulin
YouTube channels to grow your app business in 2020

Table of Content:

  1. 7 YouTube channels every app business professional should follow
  2. OverpassApps
  3. App Masters
  4. AppFollow
  5. App Promotion Summit
  6. Code with Chris
  7. GameMakers
  8. Apptamin

If you want to keep up-to-date with the latest trends in the mobile industry and learn about smart ways to fuel your app’s growth, there is a treasure trove of knowledge and inspiration you can find on YouTube.

From App Store Optimization tips to best practices from popular apps and games, there are a number of YouTube channels that can help you grow your app business.

Not sure where to start? Here are 7 YouTube channels for app owners, mobile marketers, and any other type of app business professionals:

7 YouTube channels every app business professional should follow


If you are in the process of creating an app, or thinking about it, check out Eric Wroolie’s YouTube channel. With dozens of successful apps under his belt, it’s no doubt Eric knows a thing or two about app business. His video library offers insights on running an app company, development tutorials, App Store Optimization tips, and more.

Are you just starting out? Watch Coming up with app ideas:

App Masters

Through his channel, Steve P. Young, the founder of AppMasters marketing agency, wants to help app businesses skyrocket their downloads, improve monetization and retention. Steve often invites other experts and apps business leaders to discuss a range of topics from engagement strategies to the App Store featuring to influence marketing.

There are also a lot of short educational videos available on the App Masters channel where Steve shares cutting-edge app marketing strategies, reviews new ASO tools, and analyzes successful apps and games.


Whether you are a newbie or an established app stores’ leader, there is always more to learn when it comes to creative optimization, ASO metrics, and reviews management.

Our YouTube channel features educational videos and recordings of webinars with industry experts to help you develop a winning strategy for the App Store and Google Play.

To learn more about App Store Optimization and how to do it like an expert check out the recording of our recent ASO Audit session:

App Promotion Summit

The YouTube channel of App Promotion Summit is a great place to go for inspirational experience from popular apps, all because of their yearly events in Berlin, London, and New York City. With speakers ranging from Head of Product Marketing to Influence Marketing Lead to VP of Marketing there is really something for everyone in the app business on the channel.

Ever wonder how global apps do App Store rebranding overnight, watch the talk Alexandra Lamachenka from Skyscanner gave at past App Promotion Summit in Berlin:

Code with Chris

While geared toward iOS app developers and those who want to build an app, Chris’s channel also provides some valuable tips to making an app successful on the App Store. 

If you are building your first iOS app and planning to publish it anytime soon, watch this tutorial on How to submit your app to the App Store:


This YouTube channel covers just about every topic relevant to mobile game business. From starting a game company to optimizing UA creatives, this channel is a helpful resource.

GameMakers features experts from many successful gaming apps in their videos. Watch this interview with Brian Sapp, VP User Acquisition at Jam City, to know what types of UA activities can drive 40M app installs:


Apptamin agency specializes in app videos and can help you create something awesome for your app or game. Their channel is a must-see if you are looking for creative ideas for video ads, game trailers, and app store videos. There is plenty of juicy material for apps from different categories from gaming to business.

Here’s an example of one of their videos:


Are there any other great app business related YouTube channels that are missing from our list? Let us know via email or social networks. We’d love to check them out!

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