• apprating
7 proven strategies for app conversion rate optimization

7 proven strategies for app conversion rate optimization

Discover how to improve app conversion rate with a mix of strategies from app marketing experts.

Olivia Doboaca
Olivia Doboaca
How to establish an effective support strategy for finance apps

How to establish an effective support strategy for finance apps

Discover how fintech apps should be managing their support channels. Hint - the review section is wh...

Olivia Doboaca
Olivia Doboaca
The complete guide to mobile app KPIs for 2024

The complete guide to mobile app KPIs for 2024

Every KPI that matters, and how to calculate it. Equip yourself with data in 2024.

Olivia Doboaca
Olivia Doboaca
An intro to influencer marketing for mobile apps: 12 strategies to follow

An intro to influencer marketing for mobile apps: 12 strategies to follow

Boost your mobile app's visibility with influencer marketing. This guide covers everything from choo...

Olivia Doboaca
Olivia Doboaca
5 ASO Tips to Optimise Your Fintech App

5 ASO Tips to Optimise Your Fintech App

Discover fintech ASO insights from our friends at Yodel that will help your app perform better in th...

Ed Lindey
Ed Lindey
Brand reputation, closing the feedback loop, and you.

Brand reputation, closing the feedback loop, and you.

Humans are social creatures. This article will show how brand reputation can boost star ratings and ...

Olivia Doboaca
Olivia Doboaca
Why every app creator needs to conduct competitor analysis

Why every app creator needs to conduct competitor analysis

Discover why app creators must conduct competitor analysis to gain insights and improve performance....

Olivia Doboaca
Olivia Doboaca
Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova
Nadya Pominova
‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

To celebrate the game's first anniversary, the development team decided to organize a series of even...

Julia Kozlova
Julia Kozlova
New AppFollow Research Shows that Apps Need to do more to Manage their Reputation & Connect with Users in Reviews

New AppFollow Research Shows that Apps Need to do more to Manage their Reputation & Connect with Users in Reviews

The research titled Reputation Management for Mobile Apps | Rating & Reviews in 2021 shows that in t...

Irina Gatilova
Irina Gatilova
How to Respond to App Store Reviews

How to Respond to App Store Reviews

How to respond to App Store reviews? The answer is here - automate Responding to App Store reviews w...

Olga Padulosi
Olga Padulosi
Viber removes 60% of inappropriate app reviews with  AppFollow

Viber removes 60% of inappropriate app reviews with AppFollow

Learn more how Viber uses Report a concern functionality in the AppFollow

Nurzhan Ospanov
Nurzhan Ospanov
How does PicsArt increase their customer support efficiency with AppFollow and Zendesk

How does PicsArt increase their customer support efficiency with AppFollow and Zendesk

PicsArt’s Team Lead at User Success Team shared with us how they support users in 30 languages acros...

Olga Padulosi
Olga Padulosi
Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

What makes a game perform on the day of release? Or a week after? Or a month? There are patterns tha...

Olga Padulosi
Olga Padulosi
What Is A Mobile Game User Acquisition Strategy?

What Is A Mobile Game User Acquisition Strategy?

How to boost your user acquisition through a strategy of working with user reviews and ratings. Find...

Anatoly Sharifulin
Anatoly Sharifulin

React to user feedback and market trends faster