How to use App Store Ranking History Insights to Grow Ratings in 2025

Why do some apps succeed while others flop? Simple - it's all about their rating and ranking history. If you want your app to crush it, you need to know how its rank has changed over time on the App Store.

We're going to break down why this history is so important, how to track it across different app stores, and how to use it to get your app to the top.

If you're serious about improving your app's performance, pay attention. We'll show you how to use your app's past to boost its future.

Understanding App Store Rating and Ranking History

App rating history is your app's report card. It doesn't matter if it's the App Store, Google Play, or Amazon - this is the cold, hard record of what users really think of your app. Every rating, from five-star raves to one-star rants, is tracked over time.

This history shows if your app is killing it or crashing and burning. It's not just about the overall rating. The App Store rank, how new users rate versus returning ones, and the average rating over time - all of this paints an honest picture of your app's performance.

Here's what you can expect in a typical app rating history:

• Overall rating changes - the good, bad, and ugly
• App Store rank shifts - whether you're climbing or tanking
• New vs. returning user ratings - see if you're hooking them or losing them
• Average ratings over time - the long, unfiltered story of your app

Why App Ranking History Insights Matter

App ranking history insights are your app's vital signs. They show how your app is really performing out there in the brutal, competitive world of app stores.

Why should you care? Because this history shows you what's working and what's not, plain and simple.

Imagine this: you launch a new feature, expecting your app to rocket up the rankings. Instead, it nosedives. Ouch.

When you check your ranking history, you see a clear pattern - ratings tanked right after the launch, with users griping about bugs in the reviews. Not a temporary setback; it's real-time feedback. Your app rating history pinpoints exactly where users got pissed off, so you can fix the problems and recover before your downloads take a hit.

Now, let's flip the script. Say you ran a great marketing campaign last month, and you see a huge spike in your app's ranking. Rave reviews pour in, your rank soars, and now you know that the campaign didn't just reach people; it made them happy. Compare these historical insights and you'll know which tactics to double down on.

Ways to Use Ranking History for Better App Store Performance

Knowing your app's ranking history is one thing. Actually using those insights to boost your App Store performance? That's where the magic happens. And appfollow.io is your best weapon. Here's how to use your app's ranking history to meet your growth goals:

1️⃣ Monitor Competitor Performance

AppFollow's Competitive Research feature lets you compare your app's ranking history with up to five competitors. Just go to the App Analytics module, select the Ranking History page, add your competitors, and filter by time frame, country, and device type. This side-by-side comparison shows you what's working for them, so you can steal their best strategies and make them your own.

2️⃣ Analyze Ranking Trends Over Time

The App Store Ranking Over Time graph in AppFollow is your app's performance story, visualized. Filter by category to see how your app stacks up against the competition, either overall or in your specific niche. Look for patterns - like ranking dips or spikes during certain times - so you can make data-driven decisions about when to update, market, or make other moves.

3️⃣ Optimize Keyword Strategy

AppFollow's Keyword Tracking tool is your cheat sheet for winning at app store search. It shows you which keywords are hot, which ones are too tough to crack, and which ones will give you the most bang for your buck. Plus, it tracks your app's ranking positions over time, so you can see exactly how your ASO efforts are paying off (or not).

4️⃣ Manage Reviews and Ratings

A good app rating is non-negotiable if you want to rank high. AppFollow makes it easy to stay on top of user reviews and respond fast. Dig into feedback trends and you can pinpoint exactly what needs fixing and address user complaints before they tank your rating. Better ratings and happier users - that's how you climb the ranks.

Integrate these AppFollow features into your app management strategy, and you'll have the insights you need to make data-driven decisions that will boost your app's ranking and overall performance in the App Store.

With appfollow.io, your app ranking history is a powerful tool for making smarter moves, doubling down on what works, and taking your app to the top.

How to Check App Ranking History in the App Store

If you're a developer and want to check your app's ranking history right in the App Store, App Store Connect is your bare-bones option. It won't give you the same deep insights as AppFollow, but it'll show you the basics - ranking changes and ratings.

Here's the quick way to do it:

• Log into App Store Connect and pick your app.
• Hit up App Analytics for performance metrics.
• Under Metrics, look for Top In-App Purchases or Top App Units for a general ranking overview.
• Scroll to Overview for daily, weekly, or monthly performance updates.

But let's be real - if you want to really analyze your app's ranking history across different timeframes, categories, and competitors, you need to upgrade to AppFollow.

To really dig into your app's ranking history on the App Store, start by firing up AppFollow's App Analytics module. That's where the good stuff is.

Once you're in App Analytics, head straight to the Ranking History page. This is where the real action is - a detailed breakdown of how your app store rank has changed over time. And if you want to see how you stack up against the competition, you can add up to five competitor apps to compare.

Need to zoom in on specific data? Use the filters at the top to pick the time frame, country, and device type you want to analyze. And don't forget about the Top Free and Top Grossing filters - they'll show you how your app ranks across different categories.

How to Check App Rating History on Google Play

Google Play Console gives you some basic rating and ranking data, so you can see how users feel about your app and get a general idea of where you rank over time. It's not fancy, but it gets the job done. Here's how:

• Sign in to Google Play Console and pick your app.
• Click on Statistics in the left menu, then hit Ratings to see your app's average rating and how it's changed.
• Go to Store Performance and choose Top Free or Top Paid rankings to get a rough idea of where you stand.
• Use the date filters to compare your ranking history across different time periods.

If you want to really dig into your ranking history and see how you measure up to your competitors, again, you need AppFollow. It's got way more flexibility and detail than Google Play Console.

In AppFollow, go straight to Ranking History and apply the filters you need. For Google Play, that means analyzing your performance based on top rankings like "Top Free" or "Top Paid." No messing around, just the insights you need to dominate the Google Play store.

Want to see how your app compares within a category or all apps?

Use the Category Filter at the top of the graph. This gives a clear view of your app’s performance over time, whether it’s climbing the charts or seeing more modest progress.

How to Check Rating History on Amazon

Amazon's Developer Console isn't exactly a gold mine for performance insights, but you can still scrape together some basic data.

• Log in to your Amazon Developer Console.
• Pick your app and click on the App Performance tab.
• Go to Reports to see general rankings and user ratings.
• Use the filters for time periods and region-specific data if they're available.

Guess what- need to get a handle on your ranking history, performance filters, and category-specific insights? AppFollow again.

In AppFollow, go to Ranking History in the App Analytics module and select Amazon from the platform options. That's where you'll find the real treasure trove of data to help you boost your app's performance.

AppFollow will show your app's ranking history, letting you filter by time, region, and more. This is invaluable if your app is available on Amazon’s platform and you want to gauge its performance among fewer but unique competitors.

Boost Your App’s Ranking with AppFollow

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FAQs on App Rating and Ranking History

Can I compare my app's ranking history with competitors?

Yes! AppFollow lets you compare up to five competitor apps, showing you how your app ranks alongside them. This can help you adjust your strategy to stay competitive.

How often should I check my app's ranking history?

Regularly! Weekly or monthly tracking allows you to spot trends, while daily checks can help you react quickly to sudden changes in ranking or ratings.

Does AppFollow provide ranking history for Amazon apps too?

Yes, AppFollow covers App Store, Google Play, and Amazon. You can track and manage ranking history across all three platforms in one place.

How do filters in AppFollow’s ranking history work?

Filters let you customize your view by time frame, country, device type, and category. They help you analyze ranking trends for your app more precisely.