The complete guide to mobile app KPIs for 2024

Every KPI that matters, and how to calculate it. Equip yourself with data in 2024.

Olivia Doboaca Feb 02, 2024

An intro to influencer marketing for mobile apps: 12 strategies to follow

Boost your mobile app's visibility with influencer marketing. This guide covers everything from choo...

Olivia Doboaca Jan 04, 2024

5 ASO Tips to Optimise Your Fintech App

Discover fintech ASO insights from our friends at Yodel that will help your app perform better in th...

Ed Lindey Dec 21, 2023

Brand reputation, closing the feedback loop, and you.

Humans are social creatures. This article will show how brand reputation can boost star ratings and ...

Olivia Doboaca Dec 07, 2023

Level Up Your Game: Join AppFollow at PG Connects Helsinki 2023!

Don't miss the chance to connect with gaming experts and unlock your game's full potential.

Olivia Doboaca Sep 08, 2023

Why every app creator needs to conduct competitor analysis

Discover why app creators must conduct competitor analysis to gain insights and improve performance....

Olivia Doboaca May 02, 2023

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova Feb 01, 2022

‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

To celebrate the game's first anniversary, the development team decided to organize a series of even...

Julia Kozlova Nov 22, 2021

New AppFollow Research Shows that Apps Need to do more to Manage their Reputation & Connect with Users in Reviews

The research titled Reputation Management for Mobile Apps | Rating & Reviews in 2021 shows that in t...

Anatoly Sharifulin Oct 20, 2021

How to Respond to App Store Reviews

How to respond to App Store reviews? The answer is here - automate Responding to App Store reviews w...

Anatoly Sharifulin Apr 12, 2021

Viber removes 60% of inappropriate app reviews with AppFollow

Learn more how Viber uses Report a concern functionality in the AppFollow

Anatoly Sharifulin Oct 23, 2020

How does PicsArt increase their customer support efficiency with AppFollow and Zendesk

PicsArt’s Team Lead at User Success Team shared with us how they support users in 30 languages acros...

Anatoly Sharifulin Sep 04, 2020

Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

What makes a game perform on the day of release? Or a week after? Or a month? There are patterns tha...

Anatoly Sharifulin Dec 18, 2019

What Is A Mobile Game User Acquisition Strategy?

How to boost your user acquisition through a strategy of working with user reviews and ratings. Find...

Anatoly Sharifulin Oct 29, 2019

Changes to Google Play Store Rating Calculation: How To Prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the...

Ilia Kukharev Aug 01, 2019