Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...
The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...
There are over 2 million apps for users to choose from, with many sharing features or executing the ...
Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...
Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...
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What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...
Dana Pavel, Senior Customer Success Manager at AppFollow, will share the knowledge and insights from...
To celebrate the game's first anniversary, the development team decided to organize a series of even...
Mobile user acquisition is the process acquiring new users for your app through various means of mar...
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
AppFollow released an industry report looking at reputation management in the app ecosystem — specif...
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Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...
The research titled Reputation Management for Mobile Apps | Rating & Reviews in 2021 shows that in t...
Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
