ARPU vs LTV: How to increase the Lifetime Value of your app users

Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the difference maker and how it differs from ARPU.

Sasha Hodes Nov 30, 2021

AppFollow’s offline session at App Promotion Summit Berlin

Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...

Irina Gatilova Nov 30, 2021

Voice of the Customer (VOC) for Mobile Apps

What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...

Sasha Hodes Nov 26, 2021

AppFollow’s perspective about the app reply effect on conversion & acquisition rates Games Gathering 2021 Kiev

Dana Pavel, Senior Customer Success Manager at AppFollow, will share the knowledge and insights from...

Irina Gatilova Nov 25, 2021

‘Genshin Impact’: Anniversary rewards ruined the app’s store rating

To celebrate the game's first anniversary, the development team decided to organize a series of even...

Julia Kozlova Nov 22, 2021

How to Acquire Users for your Mobile App (UA Strategy)

Mobile user acquisition is the process acquiring new users for your app through various means of mar...

Sasha Hodes Nov 19, 2021

7 strategies to increase app user retention

Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...

Sasha Hodes Nov 11, 2021

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Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report

AppFollow released an industry report looking at reputation management in the app ecosystem — specif...

Sasha Hodes Nov 03, 2021

Why Ratings & Reviews are crucial to your ASO strategy

Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...

Sasha Hodes Oct 27, 2021

New AppFollow Research Shows that Apps Need to do more to Manage their Reputation & Connect with Users in Reviews

The research titled Reputation Management for Mobile Apps | Rating & Reviews in 2021 shows that in t...

Irina Gatilova Oct 20, 2021

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Sasha Hodes Oct 12, 2021

AppFollow at Cyprus IT Forum 2021

Head of Mobile Growth Consulting at AppFollow is taking part in the Game Dev Track at Cyprus IT Foru...

Irina Gatilova Oct 05, 2021

3 examples of how respond to positive reviews

Responding to positive reviews ensures you’re providing a well-rounded level of support & customer e...

Sasha Hodes Oct 04, 2021

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The quick guide to AppFollow 7.0

The comprehensive guide to the latest version of AppFollow: 7.0. Learn about the variety of excitin...

Sasha Hodes Oct 01, 2021

AppFollow launches version 7.0: the needs of your customers, unlocked

AppFollow 7.0 has now launched, with a complete suite of tools that empower users to take app growt...

Irina Gatilova Sep 30, 2021

AppFollow host a panel together with AppsFlyer, AppQuantum, and Helio Games at Pocket Gamer Connects Digital #8

AppFollow with representatives from AppsFlyer, AppQuantum, and Helio Games will host a panel at the ...

Irina Gatilova Sep 16, 2021

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