Year in review

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Olga Padulosi
Year in review

Table of Content:

  1. Features
    • New look
    • Home page
  2. Integrations
    • Sources
  3. Guides
  4. AppFollow Academy
  5. Request a feature
  6. User research

In 2022, Appfollow went through a significant amount of change, both internally and externally.

We analyzed 109000 apps, aggregated 8.3+ billion app reviews from seven sources and sent 7.5+ million replies from our customers to their users, for all the countries in the world, and all the languages app stores support. 

We were also acknowledged by you, our customers, on G2 a lot! The AppFollow team can’t be thankful enough for your ongoing support and continued collaboration: 20+ badges across three categories each season — we are so humbled. Thank you!

We also joined FT1000: Europe’s Fastest Growing Companies list for the 1st time landing on 69th place.

If you haven’t had time to read all our Product Updates or attend Product webinars, here is a short recap of what we accomplished in the past 12 months.


New look

New navigation has been updated to help you focus on what’s really important. We divided it into three sections, tailored to your specific workflow:

  • Monitor app reviews with features that will reveal user insights like reviews dashboard, semantic analysis, rating analysis and more. Everything you need to work with review analysis,and get both a bird eye view with a chance to dig deeper in each review or rating there exists.
  • Engage with user feedback by responding to reviews, either manually or automatically, from 20+ different integrations or on our dashboard. You can also use our smart tags to redirect reviews to the right team. All the features within Engage are designed to support seamless and effective communication with your users.
  • Accelerate your app’s growth with market insights for boosting your app’s visibility and discoverability. Our in-depth app analytics will help you make data-informed decisions for better organic reach and higher conversion rates.

New look came with new plans for every need and size of the company. Choose yours here.

Home page

We added Home hub — your new home page with high-level insights gathered in one place. Choose your app, country and timeframe — and off you go!

Try it here.

In addition, the AppFollow team continues to work hard in the backend, to speed up the service and generate reports for you within seconds As of today, the majority of the service is generated in a matter of seconds.



With more sources to monitor and more tools to respond from, all your user engagement can be managed from one place!


Huawei AppGallery — one more app store was recently added to AppFollow I Our beta version is now available and anyone can start using it in their Watch. Try it here.

Discord — after a successful integration with Discord, where you can monitor app updates and respond to app reviews, AppFollow has also integrated Discord Communities to the list of available sources. Therefore, you can reply to user messages from Discord right in our dashboard. Learn more about it here.

Apple Arcade — Apple’s gaming app collection was also added to AppFollow in 2022. We provide Apple Arcade developers valuable and actionable insights regarding their games and the ability to reply to reviews, in our dashboard and through all of our integrations. Try it here.

MS11 — Integration with Microsoft Store for advanced review management. Try it here

Why to set up integrations? How can they boost your productivity and help you save time? Watch our webinar to discover that and much more. 


This year, AppFollow produced a significant amount of content, including some of the guides and whitepapers.

Guide “Voice of the customer” will take you through steps on how to implement Voice of the Customer programme for your app, with examples from market leaders. Read it here.

“How to manage app reviews at scale” details best practices while managing high volumes of app reviews, whether it be daily or a seasonal basis.. We also cover how this can be accomplished using AppFollow’s automation tools.

In the whitepaper “Promoting In-App Purchases to Dominate your Category on the App Store”, we detail how to enhance your in-app purchases, to further improve your search visibility. In this whitepaper, you will learn how our client, Flo Health, achieved great results by improving their creative images and messaging within their app. Please access the success case here.

Checklist: Dealing with Negative Reviews. 85% of consumers check negative reviews before using a product. Find out how to turn negative into positive and improve your app based on user feedback.

Check more guides on removing spam, templates for responding to negative reviews, etc here.

AppFollow Academy

We launched AppFollow Academy to help you take the most out of our product. 

Our Onboarding sessions will navigate you through your account set up and best practices. 

Our monthly Academy sessions will cover topics such as “understanding your Google Play Data”, “Your 5-star review Strategy”, and Integrations 101. Be sure to watch our recordings and sign up for new events here.

Request a feature

We relaunched our Product Board to support feature requests in AppFollow.

Just go to your account, click “?” sign in the lower left corner and choose “Suggest a feature”. You’ll be redirected to a new tab where you can leave your request.

User research

We are still looking for customers who would like to sit down with our product team and share their feedback on how they use AppFollow. If you’d like to contribute to the development of our service, fill in this form.

Have any questions or would like to organise a personalised demo? Book it here

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