Ratings and Reviews: How to Increase a Mobile App Conversion Rate

How ratings and reviews affect the conversion rate of your app and how to get 30k+ ratings for your ...

Ilia Kukharev May 24, 2018

Google Play changes from ASO point of view

Google Play is changing again, and it’s great as we can enhance our ASO strategies. Google introduce...

Anatoly Sharifulin Apr 11, 2018

AppFollow’s Benchmark Report

Average conversion rates for mobile apps

Anatoly Sharifulin Mar 14, 2018

Search Ads Basic: Intro

What you should know about Search Ads Basic

Anatoly Sharifulin Dec 08, 2017

App Store сhanges for iOS 11 from ASO point of view

That’s really great news but this will impact all iPhone and iPad apps together with their ASO strat...

Anatoly Sharifulin Jun 09, 2017

ASO: how to increase game installs by 53% per day in Google Play

How to increase game installs by 53% per day changing name and description in Google Play

Anatoly Sharifulin Apr 25, 2017

Tools for ASO (App Store Optimization)

TL;DR: On the eve of the first AppFollow anniversary we’re launching our next big thing — a set of A...

Evgeny Kruglov Mar 29, 2017

ASO: How to create semantic core for your app

Semantic Core

Anatoly Sharifulin Feb 12, 2017

Bug or ban? What happened to Artisto app or how to hack the App Store search via Search Ads

Last week Artisto, the app for processing videos and photos through neural networks to generate visu...

Anatoly Sharifulin Nov 07, 2016

The New Uber Rider App: Check Your ASO

On November 2nd, 2016 Uber introduced an update to their app with new design in the App Store and Go...

Anatoly Sharifulin Nov 04, 2016

What is Apple Search Ads (ASA) and how does it work

Three months ago on WWDC 2016 Apple introduced a new product — Search Ads. We prepared a full guide ...

Anatoly Sharifulin Sep 30, 2016