10 Best Mobile App Analytics Tools: Features & Pricing Comparison

You’re here to pick a stack that moves installs, ratings, and retention, not just paints prettier charts. Yesterday’s chaos didn’t help: App Store Connect vs. Google Play deltas, SKAN postbacks arriving late, ANR spikes nudging ranks, while you queued release notes, CPPs, and store listing experiments.

For marketers and devs juggling keyword ranking, Product Page View > Install conversion, D1, D7 cohorts, and reply-to-reviews SLAs, the right app analytics tools decide what gets fixed first.

We’ll walk through the top app analytics tools in the market you can confidently ship with this quarter.

• Which app store analytics tools reveal trustworthy category ranks, star distribution, sentiment, and crash, ANR alerts without drowning you in noise?
• Which criteria matter, data freshness, user integrations, automation, benchmarking, or pricing?
• How do tools differ on ASO depth, review workflows, and real-time alerts?

But first, let us tell you about the tools testing methodology, data sources, evaluation criteria, and the hands-on trials behind this list.

How we tested mobile app analytics tools from this list Our process was hands-on and ruthless. App store marketing experts audited each tool’s site, then ran full free trials to validate every feature we cite. We connected available integrations and stress-tested workflows end to end. All the collected data is supported by findings with real user feedback on G2, Capterra, and TrustRadius. The review cycle spanned ~two weeks across 10 products, with time per tool varying. Net result: you skip the legwork, our vetted picks are below.

How to choose an ideal mobile app analytics tools

How to choose, criteria that matter:

• Ground-truth coverage. Your app store analytics tools must track App Store, Google Play, and Amazon with hourly ranks, category moves, keyword positions, and transparent discrepancy notes.
• ASO intelligence. Choose analytics tools for mobile apps that expose Keyword Popularity, KEI, Difficulty, Search Visibility, “Downloads by Keywords,” competitor deltas, and Featured, Update timelines, plus alerts on title, subtitle, and screenshot changes.
• Conversion diagnostics. Tie impressions > product page views > install CR to assets, CPPs, store listing experiments, and peer benchmarks so you know which creatives to swap first.
• Ratings operations. An app analytics solution should turn raw reviews into sentiment, topics, and priorities; translate on the fly; auto-tag; route to support; and trigger reply automations with SLAs.
• Organic vs. paid clarity. Some app analytics solutions separate baseline organic lift from campaign spikes with Channel, Organic dashboards, MMP hooks, and Play Install Referrer.
• Automation. Set rules for 1★ surges, rank drops, crash, ANR thresholds, and keyword swings; push to Slack, Zendesk, or Salesforce; auto-reply when conditions hit.
• Reporting. The software should deliver custom dashboards, CSV, XLSX export, cohort cuts, locale splits, and BI connectors for board-ready snapshots.
• Collaboration. Saved views, roles, and bulk actions so growth, support, and engineering move in lockstep.

Comparison table of the best app analytics tools

Here’s a quick comparison table of the top app analytics tools showing what metrics they support:

AppFollow

G2 rating: 4,6, 5

Capterra rating: 4,6, 5

Free trial: 10 days

AppFollow is a mobile app analytics platform built for ASO precision: it plugs into App Store Connect, Google Play Console, Trustpilot, and the Mac App Store to pull rankings, downloads, and updates straight into one workspace.

Brands like Riot Games, Wargaming, and Gameloft lean on it to monitor visibility, benchmark conversion, and react to market shifts fast.

If you’re hunting for the best mobile app analytics to guide ASO decisions, this is a strong contender.

• For marketers, it turns scattered signals into next steps without losing speed.
• For teams, saved views and alerts keep everyone aligned on the same source of truth.
• For product, the trail from keyword change to conversion shift becomes visible and actionable.

The software is complemented by app analytics services that help you scale your playbook when needed.

Features of AppFollow mobile app analytics tool

• Keyword Intelligence: Keyword Popularity, Keyword Effectiveness Index, Keyword Difficulty, and the Search Visibility Score, plus Keyword Tracking and Overview for day-to-day optimization.
• Organic performance analytics: Organic Dashboard with visibility, total ranked keywords, and country splits; Downloads by Keywords to attribute installs to queries that move the needle.
• Competitor Tracking: Side-by-side keyword ranks, category, top-chart moves, featured placements, and update, creative timelines to spot what triggered their lift.
• Conversion Benchmark: category-level product page view > install conversion references to set realistic targets.
• Channel Analytics: unify App Store and Google Play impressions, page views, installs, and calculated conversion rates to spot fluctuations and trends.
• Competitive & market context: Compare Discovery, Top Charts and Category Rankings, Featured Timeline, and App Update Timeline to map your moves against rivals and editorials.
• Alerts that matter: instant signals for App Featured and App Updates across titles, descriptions, visuals, and pricing.
• Adjacent workflows when you need them: review reply automations and integrations that keep responses and insights in sync.

This makes AppFollow one of the best analytics tools for mobile apps.

Pricing

AppFollow’s pricing scales by apps, features, and automation depth. You’ve got three tiers:

• Free (2 apps, basics, AI summaries),
• Essential at $179, month (5 apps, full ASO, keyword data, sentiment tagging),
• and Team at $599, month(advanced replies, semantic tags, spam reports).

All plans include Slack and Zendesk integrations, and the app analytics tool free trial runs 10 days. It’s enough to test alerts, keyword tracking, CR benchmarks, and see if workflows match your ASO process.

Pros and cons

These quotes are from AppFollow users feedback on Capterra and G2.

+ “Really great way to track our App Store listing progress, reply to user reviews and track the performance of keywords and user searches.”

+ “centralizes all app store optimization and user feedback management in one platform.”

+ “AppFollow gathers all important app metrics in one place.”

- “The UI may be tricky.”

- “It was difficult to connect our Android app.”

- “I wish you got more keywords for the essential plan.”

Try AppFollow free for 10 days and see how your product grows when you give your teams the right tools.

App Radar

G2 rating: 4,3, 5

Capterra rating: 3,9, 5

Free trial: 14 days

App Radar dashboard. Image source.

App Radar is one of those quiet power mobile app analytics companies in your App Store analytics stack, built for tracking, optimizing, and scaling mobile growth in one place. It integrates directly with App Store and Google Play, giving you real-time insights into keywords, rankings, competitors, and visibility shifts across markets. Brands like DEGIRO and ProCamera use it to manage ASO workflows and track performance globally.

For marketers shipping frequent updates, it simplifies A, B testing metadata and measuring post-update rank swings. For product teams, it shows how changes in title, description, or visuals move keyword positions and visibility scores. The software handles full ASO audits and suggests keyword improvements backed by real performance data.

Features of app analytics tool

• Track app performance by keyword, country, and category across iOS and Android
• Monitor visibility score, keyword rankings, and top chart performance over time
• Analyze competitors: keyword gaps, metadata changes, global expansion moves
• Optimize metadata and roll out updates with full impact tracking
• Plus, adjacent workflows like review replies and update scheduling

As one of the best mobile app analytics platform, App Radar earns its spot among the best app analytics tools when you want full-cycle ASO management. Among the best mobile analytics tools for teams who need clarity between what was changed… and what worked.

Pricing

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App Radar’s pricing scales with users, apps, and tracked keywords, tailored to how your team runs ASO. Plans start at $75, month and go up to $1,415, month for full automation, competitor tracking, and team access.

There’s also a mobile app analytics tools free version, so you can track keyword rankings, update impact, and visibility scores before you even open your wallet. Perfect for tightening your ASO loop without overcommitting.

Pros and cons based on real user reviews

These quotes are from Capterra and supplemented with insights from App Radar users feedback on G2. Here's a quick look at what users are saying about App Radar:

+ “The ASO features are very easy to use and can help you a lot to track changes in rankings.”

+ “The keyword tracking function is very easy to use and very helpful for your keyword optimization strategy.”

+ “Competitor analysis and keyword suggestions are super useful and very comprehensive.”

- “Sometimes the software is a bit slow and takes time to load data.”

- “More integrations with other platforms could be a game-changer.”

- “The UI can get a bit confusing if you're managing multiple apps at once.”

UXCam

G2 rating: 4,6, 5

Capterra rating: 4,7, 5

Free trial: 14 days

UXCam dashboard. Image source.

UXCam is an app analytics platform purpose-built for in-app insight: a lightweight SDK captures sessions, gestures, and errors so you can see what happened on mobile, frame by frame. It doesn’t pull data from App Store Connect or Google Play; instead, it sits inside your app to explain the why behind ratings, churn, and conversion swings that show up on the store side. Product teams worldwide have used it since 2014.

Why it’s valuable for marketers and product: you can trace 1★ spikes to specific flows, measure onboarding friction before it tanks reviews, and validate whether a paywall or listing-change drove drop-offs. Session replay, heatmaps, funnels, retention, and issue analytics give you evidence, not hunches.

Analytics tool features

• Session replay & heatmaps to pinpoint UX friction that leads to poor user sentiment and uninstall reviews.
• Funnels & journey analysis to track CPP, store-listing traffic through first run, onboarding, and paywall to conversion.
• Retention cohorts & alerts to see post-release behavior by version, device, or locale and catch regressions fast.
• Issue analytics for crashes, rage taps, and unresponsive gestures that suppress rankings via bad reviews.
• Integrations & export to pipe evidence to support, BI and close the loop with your stack.
• Less relevant here: UXCam isn’t a review-reply software, use separate tools for that.

As mobile app analytics software, UXCam complements store dashboards by explaining the behaviors behind your store KPIs, so you fix what moves ratings and conversion next release.

Pricing

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Here’s what Google turns up today:

• Official site: Paid plans are quote-based (no public $$). Free plan is $0 with 3,000 monthly sessions; the 14-day trial includes 100k sessions and 1M custom events, starting after SDK install.
• Third-party benchmarks: Vendr (via UXtweak’s roundup) reports a median UXCam price of $20,991, year across buyers. Treat this as directional, not a list price.
• Directory listing: SaaSworthy notes “pricing starts at $199, month” for UXCam; again, indicative rather than official.

Pros and cons

Quotes are from UXcam users feedback on Capterra and G2:

+ “The integration of the product was quite easy it took around 4 hours to set it up on both apps.”

+ “UXCam support is responsive and helpful.”

+ “Easy navigation and its features that allow us to check the detailed session replays of users.”

- “The price tag increases with your user base, and it can be slow to load new sessions.”

- “The most interesting longer sessions often don't get recorded, or get delayed.”

- “I think the user experience of UXCam can be smoother.”

Astro

Free trial: 14 days

Astro app analytics company dashboard. Image source.

Astro is an App Store–first ASO app analytics platform built for Apple ecosystems: it tracks rankings and keyword demand across iOS, iPadOS, macOS, tvOS, and watchOS, with popularity data sourced from Apple Search Ads. Indie teams like HabitKit’s developer use it to uncover queries that lift impressions after metadata updates.

Why it’s valuable: for marketers and product leads shipping frequent updates, Astro exposes which terms move visibility so your next mobile app release targets demand, not guesses.

It’s lightweight enough for solo users, and structured for teams who need repeatable ASO workflows.

Analytics features

• Keyword research with real demand signals: popularity, difficulty leveraging Apple Search Ads; track rankings across 60+ Apple stores.
• Competitor keywords: see which terms rivals rank for and fill the gaps.
• Translation assist: DeepL hover-to-translate accelerates international keyword scouting.
• Ratings & review monitoring: detect where new reviews land across countries to spot sentiment shifts post-release.
• Keyword organization & planning: tags, bulk import (up to 1000), temporary apps for pre-launch market sizing.
• Less relevant here: Astro doesn’t handle review replies, use separate tools for support workflows.

Astro earns a mention among the best mobile app analytics tools when your mobile roadmap depends on precise keyword targeting, quick cycles, and defensible ASO wins per user locale.

Pricing

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Astro’s pricing is one lane: Single Mac License, fixed subscription with no per-keyword, app caps, $9, month, $108, year. Built for ASA keyword mining, metadata sprints, product-page updates, and review-monitoring workflows.

If you’re weighing free mobile app analytics tools in your stack, Astro focuses your ASO ops without limits.

Pros and cons

All the data you need for making a final decision about Astro pulled from real user feedback and quoted verbatim.

+ “It’s really easy to use and provides great insights on how to improve my app’s visibility.”, Sebastian Röhl. Astro

+ “the app has received 800 downloads on the first 2 days, just by doing ASO with @TryAstroApp.”, Francesco. Astro

+ “You can research any country and evaluate the most appropriate keywords to help your app rank better.”, Mikel Cobián. Astro

- “it’s not free anymore, not even offering a trial to check the platform.”, Alexander Kashubin Product Hunt

- “is there no month subscription?” … “Sadly no.”, Reddit

- “Astro does not even support Google Play.”, Reddit

MobileAction

G2 rating: 4,4, 5

Capterra rating: 4,3, 5

Free trial: 7 days

MobileAction dashboard. Image source.

MobileAction is an ASO-focused mobile app analytics tool that plugs into App Store Connect and Google Play Console to track rankings, keywords, category moves, and store changes in one place.

Teams at scale use it to spot demand shifts, benchmark against rivals, and plan metadata updates that move install velocity. Square even credits MobileAction with a 50% ROAS uplift and 40% CPC decrease via Apple Ads + keyword workflows.

This app analytics software is built for mobile growth cycles where each user cohort gets a better first session because you targeted the right queries.

Features

• Keyword research & tracking (difficulty, demand, rank trends) with competitor gap analysis.
• Store monitoring: real-time keyword ranks, ratings, reviews, and competitor updates across iOS and Android.
• Visibility & market intel: category, top-chart tracking, featured placement signals, and market-level reports.
• CPP intelligence & APIs to audit Apple Custom Product Pages and pipe data to your stack.
• Apple Ads synergy via SearchAds.com for keyword-level performance feedback loops.
• Less relevant here: ratings, reviews tracking exists, but reply workflows are outside core ASO tools.

If your mobile app roadmap needs defensible ASO wins, MobileAction earns a spot on your shortlist of the best mobile analytics software.

Pricing

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MobileAction prices by product line and data depth, ASO Lite, ASO Intelligence and Market Intelligence, billed monthly or yearly with seat limits and historical windows.

• Starting price: $15, month.
• Final price: $999, month.

Built for keyword research, share-of-voice, ASA planning, and competitor estimates. If you’re comparing free mobile app analytics tools, calibrate expectations here.

Pros and cons

Here’s a snapshot from real MobileAction service customer feedback:

+ “I work on both ASA and ASO, and MobileAction has been a huge time-saver for me.”, Timofei O., ASO & ASA manager. G2

+ “A, B testing feature makes it easy to see what works, and the keyword tracking gives us a clearer view of where we stand against competitors.”, Jimmy ., Global PPC Manager. G2

+ “What truly elevates the experience is the customer support, our CSM has been consistently responsive, helpful, and proactive.”, Karin A., UA manager. G2

- “I’d be happy if I had more places to see how our competitors are working within Apple Search Ads, more keyword details, budgets, and so on.”, Tom K., UA Manager. G2

- “Data refresh times could sometimes be more accurate.”, Cengiz Z., Partner. G2

- “Too expensive and too long of a contract.”, Todd K., VP of Growth. Capterra

AppsFlyer

G2 rating: 4,5, 5

Capterra rating: 4,4, 5

Free trial: 30 days

AppFlyer dashboard. Image source.

AppsFlyer is an app analytics tool and MMP that ties your App Store and Google Play growth to real install and revenue signals. It integrates with iOS (SKAN, AdServices) and Android to attribute installs, map in-app events, and surface ROI, so you can see which campaigns, keywords, and creatives moved the needle.

Global companies like Walmart, Grab, TikTok, Adidas, Agoda, King, BBVA, and McDonald’s appear on its customer roster.

Features

• SKAN dashboards & Conversion Studio to control conversion values and analyze iOS campaigns without IDFA, enriched with cost.
• Apple Search Ads integration for click, impression attribution, cost via API, and unified reporting across channels.
• Incrementality testing to prove lift from remarketing and new-user programs before you scale budgets.
• Partner marketplace & SKAN partners to keep your ad networks aligned with measurement changes.
• Fraud protection (Protect360) to keep performance data clean and budgets safe.
• Deep linking & CX (OneLink) to route users from ads to the right store page, app, or web fallback.
• Raw data & APIs (trialled in the Welcome Package) for warehouse, BI, cohorting, and custom KPIs.
• Less relevant here: review-reply workflows aren’t part of this stack, handle those with other tools.

Pricing

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AppsFlyer prices by measured conversions.

• Zero plan is free with a Welcome Package of 12K conversions;
• Growth is pay-as-you-go at $0.07 per conversion after the welcome;
• Enterprise is custom (large deals commonly ~ $0.03 per conversion).

Starting price: $0. Final price: custom. For stacks mixing free mobile app analytics tools, this covers SKAN, deep links, and ROAS tracking.

Pros and cons

Here are concise quotes about the platform performance from real customer feedback:

+ “Great analytics and easy-to-use dashboard, especially ‘My Dashboard’.” G2

+ “reliable, real-time attribution across all our marketing channels.” G2

+ “The AF team is professional and responds quickly.” G2

- “Reports sometimes take time to load, and minor bugs may cause occasional attribution gaps.” G2

- “It was complicated to see attribution issues due to the time zone of that medium.” G2

- “duplicates the numbers for all the totals it includes and must be cleaned manually.” G2

Mixpanel

G2 rating: 4,6, 5

Capterra rating: 4,5, 5

Free trial: 30 days

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Mixpanel is an analytics tool for understanding what happens after the install, so your store work translates into real activation, retention, and revenue. It integrates via native SDKs for iOS and Android (not directly with app stores) and ties campaign context through attribution partners, which means your Apple Search Ads and UTM sources flow into product analytics without guesswork.

Features

• Acquisition > Activation funnels: Track first open to core action, segment by campaign, source, SKAN partner data to see which store pushes create lift.
• Retention & cohorts by version, locale, device: Spot regressions after a release and prioritize fixes that protect rankings.
• Flows & pathing: Visualize how users move from store-driven traffic to successful outcomes, and where they drop.
• ROAS & cost stitching: Bring ad spend into reports and evaluate paywalls or onboarding changes with revenue in view.
• Session Replay (iOS, Android): Watch real mobile behavior to debug friction that fuels bad reviews or uninstalls.
• Less relevant here: review-reply workflows aren’t built in, use separate tools.

Pricing

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Mixpanel prices by events: Growth plan includes 1M monthly events free; then $0.28 per 1K.

• Starting price: $0.
• Final price: ~$200,000, year for large Enterprise deployments.

Pros and cons

Here are concise, verbatim pull-quotes from real customer feedback.

+ “Mixpanel is like my daily newspaper for product usage updates. It’s incredibly easy to implement, and creating boards and reports takes just minutes.” G2

+ “Mixpanel has perfected their user interface, it is such a joy to use and very powerful with advanced features.” G2

+ “Seemless event and funnel segmentation analysis with a lot of crunching functionalities.” Capterra

- “It takes long time to integrate it and It's difficult to do it right.” Capterra

- “The pricing also scales up quickly as your data grows.” G2

- “The fact that I cant manually merge profiles or delink profiles from an identity cluster.” G2

Appfigures

G2 rating: 4.2, 5

Capterra rating: 4.5, 5

Free trial: 14 days

Appfigures dashboard. Image source.

Appfigures is mobile analytics software built to pull your store truth into one place, downloads, revenue, ranks, keywords, and competitor moves. It connects to App Store Connect and Google Play Console for first-party performance, and layers market estimates and ad intel on top so you see cause > effect across launches and metadata passes. It’s trusted by 250K+ companies worldwide for ASO, benchmarking, and market research.
You get an analytics tool that shows which keywords lift visibility, how category rank shifts by country, and where competitors are gaining share, fast enough to guide your next release checklist.

Features

• Keyword research & rank tracking with hourly updates, difficulty, and discovery workflows.
• Competitor tracking & market intelligence: download, revenue estimates, SDK & publisher intel, and category benchmarking.
• Apple Search Ads intelligence to see who’s buying which terms and how often, informing your ASA plan.
• Store performance analytics: unified downloads, revenue, subscriptions, rankings, and locale splits for your mobile app.
• Review monitoring across stores with alerts and reply-in-dashboard when needed (less relevant to ASO itself).

As one of the most famous application analytics tools, this platform helps mobile teams turn store signals into concrete actions on titles, subtitles, and screenshots.

Pricing

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Appfigures prices by product line, Starter (free), Analytics & ASO, and Market Intelligence, with monthly or annual (-20%).

• Starting price: $0.
• Final price: $1,249.99, mo (Pathfinder).

Seat-based Enterprise billing counts active users; add-ons and extra apps adjust cost.

Built for keyword ranks, revenue, reviews, SDK intel, and competitive estimates. If you’re also using free mobile app analytics tools, this anchors ASO ops without guesswork.

Pros and cons

+ “I like being able to have one consolidated place to visit to see performance across all the different app store listings.” G2

+ “I can also respond to app reviews in google and app play store directly from it.” G2

+ “The most valuable feature for us specifically is review tracking and user sentiment.” Capterra

- “Some charts are not accurate, for example the Overview section does not accurately report the number of app downloads.” G2

- “I think I wasn't able to filter the data according to our specific requirements.” G2

- “It's a clean interface with useful data, but it doesn't reliable load.” play.google.com

AppBot

G2 rating: 4.6, 5

Capterra rating: 4.5, 5

Free trial: 14 days

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Appbot is app analytics laser-focused on App Store signals from real reviews and ratings. It connects to Apple (iOS & Mac), Google Play, and Microsoft Store, and also covers Amazon, so you can read the market’s voice across every release line and locale. Brands on the logo wall, Johnson & Johnson, Microsoft, Deezer, BMW, Strava, use it to surface issues that hurt rank, prioritize fixes, and watch star trends after each build.
You get mobile app analytics that explain why ratings move: which themes drive drops, which version triggered a shift, and what to change before the next mobile app submission. It feeds crisp inputs into product roadmaps and release notes.

Features

• Review monitoring for iOS, Google Play, Mac, Microsoft; all countries, near real-time. Auto-translation included.
• Sentiment analysis (trained on app reviews) with topic, custom topic, and keyword grouping to pinpoint causes.
• Dashboards & API to merge ratings, reviews with BI, build cohort cuts by version, locale, and automate reporting.
• Integrations: Slack, Zendesk, MS Teams, Google Chat, Zapier, pipe insights where users already work.
• Alerts for spikes in 1★, issue trends, and keywords surfacing in competitor feedback, early warning for ranking risk. Less relevant here: reply workflows (in-Appbot or via Zendesk) when a user response is needed.

Pricing

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AppBot prices by tier, seats, and tracked sources, billed monthly or annually.

Tiers: Small, Medium, Large, Premium.

• Starting price: $49, mo;
• final price: $449, mo.

Designed for review NLP, sentiment, topic tagging, and Slack, Zendesk routing across rating-response workflows. If your stack includes app analytics free, this plugs the review-intelligence gap.

Pros and cons based on AppBot mobile app analytics software reviews

+ “I love how easy it is to select a time frame and see the ratings and reviews from that time.” G2

+ “It’s easy to use, has interesting dashboards to review, auto-translation, and is quite handy when it comes to making reports.” G2

+ “...the UI is pretty easy to use and straight forward, our customer service team had no issue in using this tool.” Capterra

- “For a single user Large plan is too expensive just to manage the reviews and ratings of their app.” G2

- “I feel the tagging of reviews to words, topics can be better.” G2

- “On several occasions I have experienced some small issues and delays in loading data.” Capterra

AppTweak

G2 rating: 4.6, 5

Capterra rating: 4.2, 5

Free trial: 7 days

AppTweak dashboard example. Image source.

AppTweak is one of those app analytics platforms built squarely for store-side growth. It connects to the Apple App Store and Google Play (plus API access across 100+ countries) to surface the signals that drive visibility, installs, and revenue. Teams like Binance and SoundCloud tap it for market sizing, ASO strategy, and reputation insights.

Best mobile app analytics features

• Keyword intelligence: 12+ keyword suggestion engines, AI helpers, and unique KPIs to find terms with real potential, then track ranks by country.
• Apple Search Ads workflow: campaign manager with competitive keyword intel and automation for ROAS-centric scaling.
• Market intelligence: download and revenue estimates to benchmark categories and rivals, with analytics views in-app.
• Console-powered analytics: bring App Store Connect, Play Console metrics into unified exports and reporting.
• Localization support: workflows to plan metadata per locale and accelerate expansion across stores.
• Less relevant here: review monitoring, replies with AI assistance when a user response matters.

Pricing

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AppTweak prices ASO Intelligence by tier, gating followed apps, tracked keywords, competitors per app, seats, reports, and historical data.

• Starting price: $99, mo;
• final price: $599, mo.

Pros and cons

Here is what AppTweak customers say in their feedback about this platform on app analytics tool market:

+ “Integrating additional data sources like Apple Search Ads, App Store Connect or Google Play data is easy to manage.” G2

+ “Some features are quite unique and very useful for ASO purpose (store explorer, creative and cpp explorer, benchmarks).” G2

+ “Their platform is fast and seamless when it comes to research, data extraction, and overall clear ASO decision making.” G2

- “The new pricing and product split is too pricy and difficult to use.” G2

- “...additional features are still in a development phase and might be slightly behind in capabilities.” G2

- “It’s very busy and complicated, you need to know how to use it.” G2

FAQs on mobile analytics tools

What is mobile analytics?

Mobile analytics keeps track of how users act, perform, and interact with mobile devices and platforms.

What are mobile app analytics tools?

Mobile app analytics tools are platforms created to help you monitor downloads, rankings, keywords, and conversions across app stores.

What's the top analytics software for app developers?

The top app analytics software title depends on your goals, AppTweak, AppFollow, and MobileAction are strong picks for App Store insights.

What are the key features of mobile app analytics tools for App Store performance?

The best app analytics platform should provide data about keyword tracking, category ranks, conversion benchmarks, and visibility scores.

How does app analytics help improve my App Store visibility?

It shows you which keywords, creatives, or updates impact impressions and installs, so you can work on these aspects to improve your app performance.

Read also

Your Guide to App Marketing Intelligence: Spy. Learn. Win

21 Mobile App Performance Metrics Behind App Store Success

Android App Analytics Explained by Pros: 5 Lifehacks & Tools

How to Read App Ranking Analytics and Find Growth Gaps

Top 9 Mobile App Analytics Best Practices from Real Pros
Crack App Analytics: Expert Guide to Win the App Store Game in 2025