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aso

Shiny and new AppFollow 5.0

It’s been a year since our last major update. We worked hard and are happy to introduce you a fresh and shiny AppFollow 5.0 with User Feedback analysis tools, fully updated ASO Tools with ASO analytics, Competitive analysis tools and more!

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Mary Kulikova

How new iOS 13 features will affect ASO

In this post, we gathered all the latest news about iOS 13 (and what wasn't mentioned at WWDC19) with suggestions on what you as an ASO specialist or mobile marketer can do before and after its official release on September 23rd.

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Ilia Kukharev

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

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Anatoly Sharifulin

The Ultimate Calendar of App Store Optimization Events 2019 and 2020

Updated: the best mobile marketing and ASO conferences to attend in H2 2019 and 2020.

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Olga Padulosi

How to Optimize an App in Arabic Without Knowing the Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.

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Denis Shelkov

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

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Ilia Kukharev

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

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Olga Padulosi

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

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Ilia Kukharev

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

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Ekaterina Makulova

Case Study: How Social Quantum Increased Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

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Catherine Sibirko

Google I/O 2019: Play Store updates for ASO managers

New Play Store features, app rating and reviews changes, custom groups and listing experiments — everything Google announced at I/O 19.

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Olga Padulosi

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

New Pricing Plans at AppFollow: How to Choose the Right One

Updated plans, "buns", new indie plan, and useful combos based on the needs of 35,000 AppFollow users.

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Evgeny Kruglov

ASO Analytics Tool: Track App Downloads and Conversion Rate with AppFollow

Analytics data from App Store Connect and Google Play Console is now available right in the AppFollow dashboard.

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Ilia Kukharev

Google Play Store changes and how they will affect ASO in 2019

Last week at GDC 2019, Google announced several updates of the Google Play Store. How will they change game ASO in particular and what Android developers will need to do to win in Google Play we are going to discuss below.

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Olga Padulosi

App Store and Google Play A/B Testing Strategies to Try in 2019

Noga Szpiro from StoreMaven talks about App Store Optimization strategies, experiments, and ways to increase conversion rate in 2019.

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Noga Szpiro