aso

How many app stores are there? A developer’s guide

Google Play and Apple’s App Store are only the start. Explore other publishing options, hidden maint...

Olivia Doboaca Nov 09

The 2026 app store optimization checklist for iOS and Android

Download the free ASO checklist for the App Store and Google Play. Verify metadata, log what went li...

Olivia Doboaca Nov 09

Apple ASO: the 2026 playbook for app developers and publishers

Apple ASO for app teams: learn what the App Store indexes, how to use CPP and PPO, and how to measur...

Olivia Doboaca Nov 01

How to prioritize which game needs attention first

Prioritize games by visibility, rankings, ratings, reviews, downloads, and release impact. Use this ...

Olivia Doboaca Nov 01

Subscription metrics for mobile apps: what to track and why they move

Learn which subscription metrics matter for mobile apps, how to calculate them, where to find them, ...

Olivia Doboaca Nov 01

App maintenance guide: costs, SLAs, and support agreements

Compare mobile app maintenance agreements: what they cover, real SLA terms from published contracts,...

Olivia Doboaca Nov 01

The 9 best app competitor analysis tools, compared for the App Store and Google Play

9 app competitor analysis tools for the App Store and Google Play, by job, store coverage, and verif...

Olivia Doboaca Oct 27

What Holiday Updates Cost Games: 51.5M Reviews

Halloween and Christmas updates drive revenue — and ratings down. What 51.5M game reviews show about...

Olivia Doboaca Oct 27

ASO marketing: how to build and run your app store growth strategy

Stop shipping listing edits on a hunch. This ASO marketing workflow separates a visibility problem f...

Olivia Doboaca Oct 18

App competitor analysis: how to benchmark apps across ASO, reviews, ratings, creative, and store performance

Your app store competitors aren't the ones you think. A 5-step workflow for benchmarking keywords, m...

Olivia Doboaca Sep 22

How reviews impact ASO: the real mechanism

Most review workflows just clear an inbox. Here's the four-stage weekly loop, the thresholds that tr...

Olivia Doboaca Sep 19

ASO benchmarks 2026: four checks to run before you trust a number

What is a good conversion rate, rating, or reply rate for your app? Four checks show whether a publi...

Olivia Doboaca Sep 13

Only 24% of app reviews get a reply — see how 13 industries compare

New AppFollow data: 92.9M reviews, 20,700 apps, 13 industries. See average reply rate, speed, and ra...

Olivia Doboaca Sep 13

App Store Optimization Case Studies: 8 Real ASO Wins (2026)

8 app store optimization case studies with real numbers — how top apps grew organic installs, search...

Olivia Doboaca Sep 13

App store optimization for Google Play: the game team's guide

How app store optimization Google Play works for games, and how to turn UA spikes, featuring, and Li...

Olivia Doboaca Sep 13