aso

How to choose the right AppFollow plan

A simple guide to picking the AppFollow plan that fits your team, from free to ASO to enterprise.

Evgeny Kruglov Jul 23

Mobile Game Reply Rate by Star Rating in 2026: Why the 2-Star Band Is the Hidden Goldmine of Player Recovery

Top studios reply to 73.8% of 2-star reviews — the highest of any tier. The hidden middle-distributi...

Olivia Doboaca Jul 22

Mobile Gaming Trends 2026: A Player-Side Pillar Guide for Developers, Publishers, and Marketers

Mobile gaming trends 2026, backed by player reviews. Market, UI, advertising, AI, and the future fro...

Olivia Doboaca Jul 21

Managing Toxic Players in Mobile Game Reviews: A Publisher's Playbook

Learn from the best practices of how studios detect, triage, and answer toxic reviews on the App Sto...

Olivia Doboaca Jul 19

LiveOps for Mobile Games: Managing Player Feedback at Scale (2026)

Learn how to collect and act on player feedback before, during, and after LiveOps events using revie...

Olivia Doboaca Jul 19

App Store Optimization Services in 2026: The 10 Best ASO Agencies (+ How to Choose)

The 10 best app store optimization services in 2026: agencies, pricing, deliverables, and how to cho...

Olivia Doboaca Jul 13

App Store Optimization Localization: The 2026 Playbook for Multi-Market Growth (App Store + Google Play)

App store optimization localization done right — Apple cross-localization, Google Play CSL, market p...

Olivia Doboaca Jul 12

What is ASO? A Complete 2026 Guide to App Store Optimization

ASO meaning, how app store optimization works, the 4 ASO pillars, and how to start, the complete beg...

Olivia Doboaca Jul 11

How to Spy on Your Competitors' App Store Keywords (and Turn Their ASO Into Your Downloads)

Find competitors' app keywords, spy on what's converting, and ship them to your metadata — a 6-step ...

Olivia Doboaca Jul 06

ASO Keywords: How to Find, Prioritize, and Track App Store Keywords

Learn how to find, place, and track Google Play ASO keywords. Real metadata examples, character-limi...

Olivia Doboaca Jun 29

When to Apologize Publicly in the App Store: A Gaming Crisis Communication Playbook

A decision framework for when (and when not) to apologize publicly in App Store reviews. 5 crisis sc...

Olivia Doboaca Jun 29

The Store Rating vs. Review Rating Gap in 2026: The Leading Indicator That Predicts Where Your Mobile Game’s Rating Is Heading

App Store featured games carry a +1.48 store-review gap. Global Google Play sits at -0.53. The leadi...

Olivia Doboaca Jun 28

Featured Mobile Games 2026: What the Platforms Actually Promote — Decoded From the Top 200 Featured Titles

200 featured games decoded. Featured avg rating 4.34. App Store featured reply rate 38%. The pattern...

Olivia Doboaca Jun 27

Gaming Sentiment Score Benchmarks 2026: What 51.5M Player Reviews Reveal About How Players Actually Feel

Google Play global sentiment: 65.5. App Store: 46.4. The 19-point platform gap and what 51.5M player...

Olivia Doboaca Jun 19

App Store Optimization Metrics: The Complete 2026 Guide to ASO Tracking

The complete guide to app store optimization metrics. Learn which ASO KPIs to track, how to extract ...

Olivia Doboaca Jun 18