aso

ASO marketing: how to build and run your app store growth strategy

Stop shipping listing edits on a hunch. This ASO marketing workflow separates a visibility problem f...

Olivia Doboaca Oct 18

App competitor analysis: how to benchmark apps across ASO, reviews, ratings, creative, and store performance

Your app store competitors aren't the ones you think. A 5-step workflow for benchmarking keywords, m...

Olivia Doboaca Sep 22

How reviews impact ASO: the real mechanism

Most review workflows just clear an inbox. Here's the four-stage weekly loop, the thresholds that tr...

Olivia Doboaca Sep 19

ASO benchmarks 2026: four checks to run before you trust a number

What is a good conversion rate, rating, or reply rate for your app? Four checks show whether a publi...

Olivia Doboaca Sep 13

Only 24% of app reviews get a reply — see how 13 industries compare

New AppFollow data: 92.9M reviews, 20,700 apps, 13 industries. See average reply rate, speed, and ra...

Olivia Doboaca Sep 13

App Store Optimization Case Studies: 8 Real ASO Wins (2026)

8 app store optimization case studies with real numbers — how top apps grew organic installs, search...

Olivia Doboaca Sep 13

App store optimization for Google Play: the game team's guide

How app store optimization Google Play works for games, and how to turn UA spikes, featuring, and Li...

Olivia Doboaca Sep 13

App store MCP servers, compared: what each one gives your AI, and what it costs

We compared 6 app store MCP servers on data, auth, and real pricing, so you can connect the right re...

Olivia Doboaca Sep 07

MCP for app store optimization: 5 workflows app teams can use

Learn how MCP connects AI to reviews, ratings, rankings and keywords. See five AppFollow workflows, ...

Olivia Doboaca Sep 06

ASO A/B Testing for Mobile Games: A Practitioner’s Guide to Store Listing Experiments

The practitioner's guide to ASO A/B testing for mobile games — how Google Play Store Listing Experim...

Olivia Doboaca Sep 03

Mobile Game Ads: 7 Ad Formats + Monetization Guide for Publishers

Compare the 7 mobile game ad formats by eCPM range, player-experience cost, and real game examples, ...

Olivia Doboaca Aug 30

Mobile Game Review Management: The Complete 2026 Guide

The complete mobile game review management guide — how to respond to game reviews, handle fraud revi...

Olivia Doboaca Aug 30

Mobile Game Retention: How to Keep Players Coming Back in 2026

Learn how to improve mobile game retention with reviews, ratings, LiveOps, onboarding, store updates...

Olivia Doboaca Aug 23

Understanding Player Behavior & Motivations: A Practical Guide for Mobile Game Teams

Bartle's taxonomy, gameplay loops, compulsion loops — and how to spot each player type in your App S...

Olivia Doboaca Aug 23

10 Best Keywords Tools for ASO in 2026: Features & Pricing Compared by an Expert

We compared 10 keywords tools for ASO side-by-side — features, pricing, real G2 pros & cons. Find th...

Olivia Doboaca Aug 16