aso

App store MCP servers, compared: what each one gives your AI, and what it costs

We compared 6 app store MCP servers on data, auth, and real pricing, so you can connect the right re...

Olivia Doboaca Sep 07

MCP for app store optimization: 5 workflows app teams can use

Learn how MCP connects AI to reviews, ratings, rankings and keywords. See five AppFollow workflows, ...

Olivia Doboaca Sep 06

ASO A/B Testing for Mobile Games: A Practitioner’s Guide to Store Listing Experiments

The practitioner's guide to ASO A/B testing for mobile games — how Google Play Store Listing Experim...

Olivia Doboaca Sep 03

Mobile Game Ads: 7 Ad Formats + Monetization Guide for Publishers

Compare the 7 mobile game ad formats by eCPM range, player-experience cost, and real game examples, ...

Olivia Doboaca Aug 30

Mobile Game Review Management: The Complete 2026 Guide

The complete mobile game review management guide — how to respond to game reviews, handle fraud revi...

Olivia Doboaca Aug 30

Mobile Game Retention: How to Keep Players Coming Back in 2026

Learn how to improve mobile game retention with reviews, ratings, LiveOps, onboarding, store updates...

Olivia Doboaca Aug 23

Understanding Player Behavior & Motivations: A Practical Guide for Mobile Game Teams

Bartle's taxonomy, gameplay loops, compulsion loops — and how to spot each player type in your App S...

Olivia Doboaca Aug 23

10 Best Keywords Tools for ASO in 2026: Features & Pricing Compared by an Expert

We compared 10 keywords tools for ASO side-by-side — features, pricing, real G2 pros & cons. Find th...

Olivia Doboaca Aug 16

Mobile Game KPIs: The 2026 Guide to Gaming Metrics That Predict Growth

The complete guide to mobile game KPIs. Formulas and benchmarks for ARPU, ARPPU, ARPDAU, LTV, retent...

Olivia Doboaca Aug 16

How to Analyze App Store Reviews Automatically: The 2026 Methodology Guide

How to analyze app store reviews automatically at scale — ingestion, classification, sentiment, aler...

Olivia Doboaca Aug 09

App Store Optimization Description: A Practical 2026 Guide for App Store & Google Play

How to write an app store optimization description that ranks and converts. App Store and Google Pla...

Olivia Doboaca Aug 05

How to choose the right AppFollow plan

A simple guide to picking the AppFollow plan that fits your team, from free to ASO to enterprise.

Evgeny Kruglov Jul 23

Mobile Game Reply Rate by Star Rating in 2026: Why the 2-Star Band Is the Hidden Goldmine of Player Recovery

Top studios reply to 73.8% of 2-star reviews — the highest of any tier. The hidden middle-distributi...

Olivia Doboaca Jul 22

Mobile Gaming Trends 2026: A Player-Side Pillar Guide for Developers, Publishers, and Marketers

Mobile gaming trends 2026, backed by player reviews. Market, UI, advertising, AI, and the future fro...

Olivia Doboaca Jul 21

Managing Toxic Players in Mobile Game Reviews: A Publisher's Playbook

Learn from the best practices of how studios detect, triage, and answer toxic reviews on the App Sto...

Olivia Doboaca Jul 19