aso

10 Best Keywords Tools for ASO in 2026: Features & Pricing Compared by an Expert

We compared 10 keywords tools for ASO side-by-side — features, pricing, real G2 pros & cons. Find th...

Olivia Doboaca Aug 16

Mobile Game KPIs: The 2026 Guide to Gaming Metrics That Predict Growth

The complete guide to mobile game KPIs. Formulas and benchmarks for ARPU, ARPPU, ARPDAU, LTV, retent...

Olivia Doboaca Aug 16

App Store Optimization Description: A Practical 2026 Guide for App Store & Google Play

How to write an app store optimization description that ranks and converts. App Store and Google Pla...

Olivia Doboaca Aug 05

How to choose the right AppFollow plan

A simple guide to picking the AppFollow plan that fits your team, from free to ASO to enterprise.

Evgeny Kruglov Jul 23

Mobile Game Reply Rate by Star Rating in 2026: Why the 2-Star Band Is the Hidden Goldmine of Player Recovery

Top studios reply to 73.8% of 2-star reviews — the highest of any tier. The hidden middle-distributi...

Olivia Doboaca Jul 22

Mobile Gaming Trends 2026: A Player-Side Pillar Guide for Developers, Publishers, and Marketers

Mobile gaming trends 2026, backed by player reviews. Market, UI, advertising, AI, and the future fro...

Olivia Doboaca Jul 21

Managing Toxic Players in Mobile Game Reviews: A Publisher's Playbook

Learn from the best practices of how studios detect, triage, and answer toxic reviews on the App Sto...

Olivia Doboaca Jul 19

LiveOps for Mobile Games: Managing Player Feedback at Scale (2026)

Learn how to collect and act on player feedback before, during, and after LiveOps events using revie...

Olivia Doboaca Jul 19

App Store Optimization Services in 2026: The 10 Best ASO Agencies (+ How to Choose)

The 10 best app store optimization services in 2026: agencies, pricing, deliverables, and how to cho...

Olivia Doboaca Jul 13

App Store Optimization Localization: The 2026 Playbook for Multi-Market Growth (App Store + Google Play)

App store optimization localization done right — Apple cross-localization, Google Play CSL, market p...

Olivia Doboaca Jul 12

What is ASO? A Complete 2026 Guide to App Store Optimization

ASO meaning, how app store optimization works, the 4 ASO pillars, and how to start, the complete beg...

Olivia Doboaca Jul 11

How to Spy on Your Competitors' App Store Keywords (and Turn Their ASO Into Your Downloads)

Find competitors' app keywords, spy on what's converting, and ship them to your metadata — a 6-step ...

Olivia Doboaca Jul 06

ASO Keywords: How to Find, Prioritize, and Track App Store Keywords

Learn how to find, place, and track Google Play ASO keywords. Real metadata examples, character-limi...

Olivia Doboaca Jun 29

When to Apologize Publicly in the App Store: A Gaming Crisis Communication Playbook

A decision framework for when (and when not) to apologize publicly in App Store reviews. 5 crisis sc...

Olivia Doboaca Jun 29

The Store Rating vs. Review Rating Gap in 2026: The Leading Indicator That Predicts Where Your Mobile Game’s Rating Is Heading

App Store featured games carry a +1.48 store-review gap. Global Google Play sits at -0.53. The leadi...

Olivia Doboaca Jun 28