How to Become Apple's App of the Day in 2019

How to Become Apple's App of the Day in 2019

A year ago we looked at apps that Apple liked to feature. Back then the editors preferred free apps and apps with in-app purchases with 4+ stars prevailed. What has changed? We've analyzed the prices, ratings and categories of these featured apps in 2019.

Mary Kulikova
Mary Kulikova
How new iOS 13 features will affect ASO

How new iOS 13 features will affect ASO

In this post, we gathered all the latest news about iOS 13 (and what wasn't mentioned at WWDC19) with suggestions on what you as an ASO specialist or mobile marketer can do before and after its official release on September 23rd.

Ilia Kukharev
Ilia Kukharev

A Guide to Conversion Rate Optimization for your App

Conversion Rate Optimization (CRO) is complex because it includes a lot of different tasks. To make the most out of your product page, you should choose a coherent design for all of these metadata elements.

Oliver Hoss
Oliver Hoss
Changes to Google Play average rating: how to prepare

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

Anatoly Sharifulin
Anatoly Sharifulin
FaceApp: just luck or targeted mobile marketing campaign?

FaceApp: just luck or targeted mobile marketing campaign?

The FaceApp boom: is the app's success random or planned? We took a closer look at the factors that helped the AI photo editor become the top free app so fast.

Lorenzo Rossi
Lorenzo Rossi
Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relationship has taken a turn and now resembles a cold war. Who won the battle? Let’s sort it out below.

Anatoly Sharifulin
Anatoly Sharifulin
Apple Watch App Store ASO

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners will be able to download apps without an iPhone. New watch-specific apps are coming soon as well.

Ilia Kukharev
Ilia Kukharev
A bug in the App Store drops apps’ downloads by half

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

Olga Padulosi
Olga Padulosi
WWDC19: How will the ASO game change?

WWDC19: How will the ASO game change?

Summary of the most important changes and updates for the ASO people announced by Apple at WWDC 2019

Ilia Kukharev
Ilia Kukharev
New Opportunities for App Advertising with Apple Search Ads

New Opportunities for App Advertising with Apple Search Ads

Apple announced new opportunities for advertising on the App Store: Search ads available in 46 additional countries and new Multi-country campaigns.

Ilia Kukharev
Ilia Kukharev
How Apple Will Use Your Personal Data

How Apple Will Use Your Personal Data

Apple starts personalized recommendations based on users’ preferences. What does it mean for users and app developers?

Ilia Kukharev
Ilia Kukharev
App Store сhanges for iOS 11 from ASO point of view

App Store сhanges for iOS 11 from ASO point of view

That’s really great news but this will impact all iPhone and iPad apps together with their ASO strategies.

Anatoly Sharifulin
Anatoly Sharifulin
Super Mario Run for Android

Super Mario Run for Android

1st week results in Google Play

Anatoly Sharifulin
Anatoly Sharifulin
Bug or ban? What happened to Artisto app or how to hack the App Store search via Search Ads

Bug or ban? What happened to Artisto app or how to hack the App Store search via Search Ads

Last week Artisto, the app for processing videos and photos through neural networks to generate visual effects, disappeared from the App…

Anatoly Sharifulin
Anatoly Sharifulin
Search Ads by Apple

Search Ads by Apple

Three months ago on WWDC 2016 Apple introduced a new product — Search Ads. Today the company officially opened the registration. I’d like…

Anatoly Sharifulin
Anatoly Sharifulin