The best online reputation management software: Top 10 tools review

Bad reputation management software will wreck your app.

Reviews sit unanswered. Users bail. Spam overruns your listings. Critical feedback vanishes into the void. And your uninstall rate? Through the roof.

Cut the guesswork. Here's my analysis of the top 10 reputation tools - features, costs, and everything else you need to crush it.

Let's get practical!

How to choose the best online reputation management software: characteristics

A good reputation manager needs to deliver results, not just look pretty. It should:

• Drive downloads
• Boost ratings
• Handle reviews efficiently

Here's what matters:

1. Real-time alerts. Miss a bad review? Kiss those downloads goodbye. Top tools flag every mention instantly.
2. AI sentiment scanning. Smart analysis spots good, bad, and meh reviews fast. Jump on problems before they explode.
3. One dashboard. Ditch the tab-switching circus. Everything lives in one spot.
4. Quick-fire responses. Pre-loaded templates = rapid, professional replies. No more scrambling for words.
5. Analytics hookup. Link to store data. Watch how reviews drive downloads. Make choices that work.
6. Room to grow. Free tools work today. But serious apps need serious features. Pick something that scales.
7. Try before you buy. Most tools offer free test drives. Kick the tires before dropping cash.
8. Auto-review requests. Happy users = better ratings. Get tools that nudge satisfied customers to speak up.

When you choose wisely, managing your app’s reputation becomes smooth, effective, and even fun. And here are the best tools that meet these requirements!

AppFollow review and reputation management software

AppFollow guards your app's reputation. It's software that tracks and manages app reviews across platforms. App reviews directly impact downloads and revenue. The tool uses AI to streamline feedback management through alerts, analysis, and workflows.

Target users: App companies focused on ratings, bug fixes, and user satisfaction.

Key Reputation Management Features of AppFollow

• Real-time review monitoring ensures nothing slips through
• AI analyzes sentiment to categorize user feedback as positive/neutral/negative
• Template-based automated responses save time and maintain professionalism
• Single dashboard combines Apple App Store, Google Play, and Amazon reviews
• Competitor comparison helps adjust strategy based on market position
• Configurable alerts flag high-priority reviews needing quick action
• Connects with Slack, Zendesk and other tools to keep teams coordinated

Pricing

AppFollow review management platform pricing.

Start small or scale big. The Free plan covers basics — perfect for testing the waters.
Need more features? The Essential plan kicks in at $139/month.

For growing teams, the Team plan is $459/month. It packs automation, AI tools, and next-level insights.

Got enterprise-level needs? Custom solutions are available.

Here’s how the pricing of this review management platform works: plans scale based on features, integrations, and the number of apps tracked. You’re only paying for what you actually use. And the best part? AppFollow offers a free trial for 10 days. That’s a whole month to test its tools risk-free!

Here is what AppFollow users say:

Mention reputation management tool

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Mention tracks brand presence across web and social platforms in real-time. The tool monitors mentions, analyzes feedback, and enables quick responses to protect app reputation.

Target users: App companies wanting stronger online presence and engagement.

Features

• Real-time alerts notify you instantly when your brand is mentioned online
• AI analyzes sentiment to measure public perception of your brand
• Competitor tracking helps identify market opportunities and threats
• Unified dashboard manages social posts and responses across platforms
• Custom reports measure performance and guide strategy decisions

Pricing

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Mention offers flexible pricing. The Solo plan starts at $49 per month, ideal for individuals or small teams. The Pro plan is available at $99 per month, offering advanced features for growing businesses. For larger organizations with specific requirements, Mention provides custom Enterprise solutions.

Free trial: 14 days.

This tiered pricing model ensures you pay for what you need—a cost-effective e-reputation tool for app companies of all sizes.

Birdeye

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Birdeye manages app reputation across review sites and social platforms. It automates review collection and response workflows to build trust and visibility.

Target users: Businesses wanting higher local search rankings and customer loyalty.

Key Features

• AI-driven review generation and response across Google, Facebook and other platforms
• Automated social media post scheduling and performance tracking
• Business listing optimization to improve local search rankings
• AI survey tools collect and analyze customer feedback efficiently
• Single dashboard manages all customer messages across text, chat, email, and social

Pricing

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The Starter Plan begins at $299 per location per month (billed annually) and includes Reviews AI, Listings AI, and Messaging AI—perfect for building your reputation and SEO.

The Growth Plan is available at $399 per location per month (billed annually), adding Social AI to help you engage and convert customers effectively.

For those aiming to dooooominate! the market, the Dominate Plan offers comprehensive features at $449 per location per month (billed annually), including Chatbot AI for enhanced customer interaction.

Birdeye provides a 30-day free trial for its Social AI features, allowing you to experience the platform's capabilities firsthand before making a commitment.

Modash

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Modash helps apps build reputation through influencer marketing. It finds relevant influencers and manages campaigns to drive downloads and engagement.

Target users: App companies seeking growth through influencer partnerships.

Key Features

• Database of 250M+ profiles across Instagram, TikTok, and YouTube for targeted influencer discovery
• Audience analysis tools evaluate demographics, engagement, and authenticity metrics
• Campaign tracking measures ROI of influencer-generated content and stories
• Partnership management system organizes influencer lists, status, and collaboration notes
• Automated email tools streamline influencer outreach and communication

Pricing

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The Essentials Plan starts at $299 per month (billed annually) or $599 per month (billed monthly), suitable for campaigns involving up to 100 influencers.

The Performance Plan is priced at $599 per month (billed annually) or $599 per month (billed monthly), supporting campaigns with up to 250 influencers. For larger-scale operations, Enterprise solutions are available with custom pricing to cater to specific requirements.

Modash offers a 14-day free trial, allowing you to explore its features before committing.

Modash provides a pretty powerful suite of reputation management online tools. Something you can use to effectively manage your online reputation through strategic influencer partnerships.

Sprout Social

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Sprout Social boosts social media reputation management across platforms. It handles post scheduling, mention tracking, and engagement metrics to boost app visibility. It also has a funny name!

Target users: App companies wanting stronger social presence and user engagement.

Key Features

• Unified dashboard manages posts and engagement across social platforms
• Real-time tracking of brand mentions and user feedback
• Performance analytics measure social media impact
• Automated post scheduling and content management
• Team collaboration tools for coordinated social response

Pricing

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Sprout Social offers flexible pricing plans to accommodate various business needs. The Standard Plan starts at $249 per user per month, suitable for small teams managing a few profiles. The Professional Plan is priced at $399 per user per month , ideal for teams handling multiple profiles with high engagement.

For more advanced needs, the Advanced Plan is available at $499 per user per month—enhanced features for cross-functional teams.

Sprout Social provides a 30-day free trial, something for you to explore its

capabilities before making a commitment.

Sprout Social = proper tools for online reputation management, effective social media engagement, and reputation enhancement.

Podium

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Podium automates app review management and customer communication. Its AI handles review collection, responses, and feedback tracking to build reputation.

• Need reviews? It asks for them.
  Got feedback? It organizes and responds.
  All while you focus on building the next big thing.

Target users: App companies seeking more downloads and user satisfaction.

Key Features

• AI generates personalized review requests to increase response rates
• Automated response system crafts customized review replies
• Single inbox combines social, review, and text messages
• Real-time feedback system catches issues early
• Analytics dashboard tracks review metrics and sentiment trends

Pricing

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While details depend on your plan, there’s good news: Podium offers a 14-day free trial. That’s two weeks of trying out every feature, risk-free.

Whether you’re just starting or ready to scale, this review management software has a plan to match.

Brand24

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Brand24 monitors online mentions of your app in real-time. It tracks and analyzes brand discussions to protect reputation and address issues fast.

Target users: App companies focused on downloads and user satisfaction.

Key Features

• Multi-platform mention tracking with impact filtering
• Sentiment analysis detects negative mentions early
• Email alerts notify of unusual mention spikes
• Auto-generated PDF reports for easy presentation
• Presence Score measures campaign effectiveness over time

Pricing

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• The Individual Plan is priced at $149 per month, ideal for tracking a small brand with 3 keywords and 2,000 mentions per month.
• The Team Plan costs $199 per month, suitable for startups and small businesses, offering 7 keywords and 10,000 mentions per month.
• The Pro Plan, at $299 per month, caters to growing businesses and small agencies with 12 keywords and 40,000 mentions per month.
• For larger enterprises, the Enterprise Plan is available at $499 per month, providing 25 keywords and 100,000 mentions per month.

Brand24 also offers a 14-day free trial. This might as well be your essential reputation management tool to monitor, analyze, and boost your app's online presence.

Qualtrics

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Qualtrics analyzes app user experience and feedback to optimize performance. It converts user insights into actionable improvements.

Target users: App teams wanting to enhance digital experience and user satisfaction.

Features

• Digital journey analytics identify and resolve friction points
• Journey mapping visualizes and improves user interaction paths
• AI converts user data into strategic recommendations
• Real-time feedback system enables quick issue resolution

Pricing

Qualtrics understands every app’s journey is different, so they keep pricing flexible.

A 30-day free trial lets you test-drive this powerhouse with zero pressure. It’s the perfect way to explore all those tools before making a commitment.

If you’re ready to upgrade your digital experience and stand out in app stores, this is the reputation management tool you’ve been waiting for.

Reputation.com

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Reputation.com improves app reputation management across reviews, listings, and social media. It converts feedback into trust and visibility to drive downloads.

Target users: App companies wanting competitive advantage in online reputation.

Features

• Multi-platform review monitoring and response
• Business listing optimization and management
• Social media tracking and engagement tools
• Sentiment analysis and feedback analytics
• Performance benchmarking and reporting

Pricing

Reputation.com offers a 14-day free trial. Pricing is customized. For instance, for a single user, prices start at approximately $300 per month. If you have a team of 10 users, you might be looking at around $2,500 per month. Larger enterprises with 100 users could expect monthly fees ranging from $10,000 to $15,000.

Statusbrew

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Statusbrew centralizes app reputation management in one dashboard. It handles reviews, social media, and customer feedback to boost engagement and downloads.

Target users: App companies needing unified reputation management.

Features

• Single dashboard manages reviews across Google, App Store and other platforms
• Unified social media inbox prevents missed interactions
• AI analyzes sentiment to catch issues early
• Custom automation handles routine tasks like tagging and moderation
• Analytics dashboard tracks performance metrics and trends

Pricing

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The Standard Plan starts at $179/month and offers tools to manage your app’s social presence. Step it up with the Premium Plan at $299/month, which adds advanced workflows and collaboration tools.

For big operations, Statusbrew’s Enterprise Plan comes with custom pricing. And if you’re on the fence? They offer a 14-day free trial to test-drive the features and see the results for yourself. This is the reputation management tool you’ve been waiting for.

FAQ on the best online reputation management tool

What is an online reputation management tool?

It’s software designed to monitor, manage, and improve your brand’s online presence. The best reputation management tools track reviews, social mentions, and customer feedback, helping you build trust and visibility.

How much does reputation management cost?

Costs vary by features and scale. Many online reputation platforms offer tiered pricing, starting around $100/month. For smaller needs, there are reputation management free tools to get started.

How to measure online reputation?

Use online reputation tools to track reviews, ratings, and sentiment analysis. Metrics like star ratings, customer feedback trends, and social engagement provide a clear picture.

How do I manage my online reputation?

Leverage tools for online reputation management to monitor mentions, respond to reviews, and improve customer satisfaction. A good reputation management app simplifies this process with automation and real-time alerts.