The best online reputation management software: 10 tools review
Table of Content:
Bad reputation management software will wreck your app.
Reviews sit unanswered. Users bail. Spam overruns your listings. Critical feedback vanishes into the void. And your uninstall rate? Through the roof.
Cut the guesswork. Here's my analysis of the top 10 reputation tools - features, costs, and everything else you need to crush it.
Let's get practical!
#How to choose the best online reputation management software: characteristics
A good reputation manager needs to deliver results, not just look pretty. It should drive downloads, boost ratings, and handle reviews efficiently. My advice here is to focus on its features review. Here's what matters:
- Real-time alerts. Miss a bad review? Kiss those downloads goodbye. Top tools flag every mention instantly.
- AI sentiment scanning. Smart analysis spots good, bad, and meh reviews fast. Jump on problems before they explode.
- AI for replies. Ideally, the platform should analyze the review and offer you the reply variant right in the reply typing field.
- Quick-fire responses with pre-loaded templates = rapid, professional replies. No more scrambling for words.
- Analytics hookup. Link to store data. Watch how reviews drive downloads. Make choices that work.
- Auto-review requests. Happy users = better ratings. Get tools that nudge satisfied customers to speak up.
On top of that, there always should be a room to grow. Free tools work today. But serious apps need serious features. Pick something that scales.
When you choose wisely, managing your app’s reputation becomes smooth, effective, and even fun. And here are the best tools that meet these requirements!
#AppFollow review and reputation management software
If you’re serious about scaling your app and protecting your online reputation, you need to try AppFollow. It’s honestly the best reputation management software I’ve worked with as an app marketer — and I’ve tested them all.
This tool was built for teams like ours: folks juggling user feedback, updates, and brand visibility across app platforms.
AppFollow is trusted by brands like Opera, Discord, and Gameloft to monitor social media buzz, track app ratings, and respond to reviews at scale. It pulls in data from all major stores and lets you manage your reputation, user sentiment, and content quality from a single dashboard.
The value? Real-time visibility into what customers are saying, plus automation to help you react fast — before issues go viral. It’s not just online reputation software, it’s your app’s safety net.
Key Reputation Management Features of AppFollow
Here’s what makes it stand out as a top-tier review management software:
- AI-Powered Review Management. Automatically respond to user reviews with pre-written templates or by using AI. Sort, and report offensive content, enhancing our brand's interaction with users.
- Workflow Automation. Streamline support workflows by automating responses and integrating with tools like Slack and Zendesk.
- App Monitor. Gain insights from user feedback and competitor analysis to identify areas for improvement.
- ASO Tools. Utilize market intelligence for targeted messaging and improved organic reach.
- Sentiment Analysis. Understand user feedback at a glance, helping us prioritize responses and improvements.
- Custom Alerts. Receive notifications for rating spikes or dips, ensuring we're always aware of our app's performance.
- Competitor Tracking. Monitor competitor reviews and ratings to benchmark our app's performance.
It helps you catch bugs early (“App keeps crashing on Android 14”), spot praise (“Love the new dark mode!”), and improve your content roadmap based on real user insight.
AppFollow online reputation management software is the smartest way to protect your app, delight users, and stay ahead in a crowded media landscape.
Pricing
AppFollow review management platform pricing.
AppFollow starts at around $55/month and is honestly one of the best review software for small businesses. Their pricing model is based on how many apps, reviews, and users you track. If you're a small business, the Essential plan gives you solid reputation tracking and review tools. Bigger teams needing more automation and social integrations usually go for Pro or Enterprise.
It’s perfect for managing customer feedback, improving content, and protecting your online reputation.
Here is what AppFollow users say:
#Mention reputation management tool
It’s one of the most powerful online reputation management software tools I’ve used. It’s built for both enterprise and scale-hungry indie teams.
Here’s the deal. Mention helps brands like Microsoft, Dominos, and Ogilvy track and manage their online media presence across social media, forums, blogs, and news outlets. For app marketers and devs, that means real-time visibility into how users talk about your app — bugs, crashes, feature requests, or love notes. You can jump in before it affects your ratings.
It integrates with Twitter, Instagram, Facebook, LinkedIn, Reddit, YouTube, and Google News. You can monitor mentions, analyze sentiment, and reply—all from one dashboard. It’s honestly the best review software for small businesses too. It simplifies review management without needing a big team.
Features
- Real-time mention tracking
- Sentiment analysis (flag those “this update ruined everything” moments)
- Alerts for spikes in negative or positive mentions
- Shared inboxes + workflow tools for fast team response
- Competitor comparison dashboards
What sets Mention apart is how actionable it is. It’s not just a listening tool. It’s built to act fast. Whether it’s a one-star review tanking your average or a trending Reddit post about your app’s glitch, you’re on top of it.
TL;DR: If you’re serious about protecting your app’s online reputation, Mention is your secret weapon.
Pricing
Mention.com starts at around $49/month. It’s an online review management platform that helps you monitor your app’s brand mentions across social media and online media — super useful when you need to stay ahead of bugs, crashes, or user love/hate in reviews.
The pricing depends on how many alerts, mentions, and users you need. For indie app teams, the Starter plan is enough. Bigger teams managing global online reputation go for Pro or ProPlus.
You get a 14-day free trial to test the tool.
#Birdeye
Birdeye manages app reputation across review sites and social platforms. It automates review collection and response workflows to build trust and visibility.
Target users: Businesses wanting higher local search rankings and customer loyalty.
Key Features
- AI-driven review generation and response across Google, Facebook and other platforms
- Automated social media post scheduling and performance tracking
- Business listing optimization to improve local search rankings
- AI survey tools collect and analyze customer feedback efficiently
- Single dashboard manages all customer messages across text, chat, email, and social
Pricing
The Starter Plan begins at $299 per location per month (billed annually) and includes Reviews AI, Listings AI, and Messaging AI—perfect for building your reputation and SEO.
The Growth Plan is available at $399 per location per month (billed annually), adding Social AI to help you engage and convert customers effectively.
For those aiming to dooooominate! the market, the Dominate Plan offers comprehensive features at $449 per location per month (billed annually), including Chatbot AI for enhanced customer interaction.
Birdeye provides a 30-day free trial for its Social AI features, allowing you to experience the platform's capabilities firsthand before making a commitment.
#AppTweak
If you’re not using AppTweak yet, you’re seriously sleeping on one of the smartest online reputation management tools for apps. It’s a top-tier tool built specifically for app marketers and devs who need full control over their app’s brand image, online presence, and user feedback.
AppTweak is known for its deep ASO and app performance insights, but what really sets it apart is how it handles reputation. Major business players like Yelp, Voodoo, and Deezer use it to track content, analyze reviews, and improve how customers perceive their apps in competitive marketplaces.
It integrates directly with all major app platforms and gives you one place to monitor, analyze, and act on everything users are saying. That includes social media sentiment, app ratings, and review trends — without switching tools.
Key Features
Here’s what makes it shine as a reputation management tool:
- Cross-store review monitoring in one dashboard
- Automated sentiment analysis to track user mood
- Keyword detection in reviews to find common complaints or praises
- Competitor brand comparisons
- Review history tracking for app version updates
- Custom alerts when your reputation shifts suddenly
You can handle reputation spikes from bugs, crashes, or failed updates without scrambling. And for global apps, you’ll love the multilingual sentiment insights. It’s not just another social listening tool — it’s built for app pros.
TL;DR: AppTweak is a go-to if you want to stay on top of your app’s online reputation, fix issues fast, and turn reviews into growth insights.
Pricing
AppTweak starts at $99/month. The pricing model is based on the number of apps, markets, and features like ASO, ad insights, and monitoring tools. It’s perfect for small teams, while bigger businesses or those managing multiple apps go for higher tiers.
It also works great as reputation management software for agencies handling several customers. You get access to powerful reputation management tools without needing a huge team.
There’s a 7-day free trial to explore it all.
#Sprout Social
Sprout Social boosts social media reputation management across platforms. It handles post scheduling, mention tracking, and engagement metrics to boost app visibility. It also has a funny name!
Target users: App companies wanting stronger social presence and user engagement.
Key Features
- Unified dashboard manages posts and engagement across social platforms
- Real-time tracking of brand mentions and user feedback
- Performance analytics measure social media impact
- Automated post scheduling and content management
- Team collaboration tools for coordinated social response
Pricing
Sprout Social offers flexible pricing plans to accommodate various business needs. The Standard Plan starts at $249 per user per month, suitable for small teams managing a few profiles. The Professional Plan is priced at $399 per user per month , ideal for teams handling multiple profiles with high engagement.
For more advanced needs, the Advanced Plan is available at $499 per user per month—enhanced features for cross-functional teams.
Sprout Social provides a 30-day free trial, something for you to explore its
capabilities before making a commitment.
Sprout Social = proper tools for online reputation management, effective social media engagement, and reputation enhancement.
#Podium
Podium automates app review management and customer communication. Its AI handles review collection, responses, and feedback tracking to build reputation.
- Need reviews? It asks for them.
Got feedback? It organizes and responds.
All while you focus on building the next big thing.
Target users: App companies seeking more downloads and user satisfaction.
Key Features
- AI generates personalized review requests to increase response rates
- Automated response system crafts customized review replies
- Single inbox combines social, review, and text messages
- Real-time feedback system catches issues early
- Analytics dashboard tracks review metrics and sentiment trends
Pricing
While details depend on your plan, there’s good news: Podium offers a 14-day free trial. That’s two weeks of trying out every feature, risk-free.
Whether you’re just starting or ready to scale, this review management software has a plan to match.
#Brand24
Trying to keep up with what users are saying about your app everywhere? Let me put you on to Brand24. It’s one of the smartest online reputation platforms I’ve worked with — like a 24/7 radar scanning the entire internet for any mention of your app’s brand.
Big names like Intel, Uber, and Stanford University use it to stay on top of social media, online reviews, blog posts, forums, and news. For us app marketers and devs, it’s a game-changer for monitoring user sentiment, feature complaints, bug frustrations, and even fan love across all major app platforms.
Brand24 integrates with Twitter, Instagram, Facebook, YouTube, TikTok, Reddit, news sites, and more. You can track content in real time and reply or escalate quickly before minor issues become rating-killers.
Key Features
Here’s why it’s one of the best reputation management tools:
- Real-time mention tracking from dozens of media sources
- AI-powered sentiment analysis for spotting negative trends early
- Custom alerts for keyword spikes (like “crashing,” “slow,” or “update broke”)
- Discussion volume charts to catch review bombs
- Competitor brand monitoring side-by-side
- Shareable reports for team sync
It’s perfect for review drops after a bad release, influencer mentions, or unexpected bugs showing up in forums. While it’s not a typical review management app, it fills a huge gap in reputation management online tools by tracking everything around your app’s presence.
They even have reputation management free tools to try it out — just enough to get hooked.
Pricing
Brand24 starts at around $149/month. It’s an online reputation management system with pricing based on the number of mentions, keywords, and users. Smaller teams can start with the Individual plan. Larger businesses usually go for more advanced reputation management solutions with full team access and deeper insights. It’s perfect if you need to track your app’s reputation across channels in real time.
They also offer free reputation monitoring tools during the 14-day trial.
#Qualtrics
Qualtrics analyzes app user experience and feedback to optimize performance. It converts user insights into actionable improvements.
Target users: App teams wanting to enhance digital experience and user satisfaction.
Features
- Digital journey analytics identify and resolve friction points
- Journey mapping visualizes and improves user interaction paths
- AI converts user data into strategic recommendations
- Real-time feedback system enables quick issue resolution
Pricing
Qualtrics understands every app’s journey is different, so they keep pricing flexible.
A 30-day free trial lets you test-drive this powerhouse with zero pressure. It’s the perfect way to explore all those tools before making a commitment.
If you’re ready to upgrade your digital experience and stand out in app stores, this is the reputation management tool you’ve been waiting for.
#Reputation.com
Reputation.com is a full-scale online reputation management solution used by big names like GM, Ford, and Kaiser Permanente. But don’t let the enterprise vibes scare you off — it’s surprisingly agile for app teams too.
This software pulls everything into one place: reviews, ratings, user mentions, and even social media buzz across key platforms. You get a real-time pulse on your brand, whether someone’s posting on Reddit, dropping a one-star review, or praising your new update.
For app marketers and devs, it’s a goldmine. You can analyze review trends, track media sentiment, and respond to feedback at scale — all while keeping the dev team in the loop. It’s like having your own command center for reputation health.
Top online reputation management software features:
- Cross-platform review aggregation
- Sentiment + keyword analysis for user pain points
- Automated alerts for negative spikes
- Review response workflows with approval routing
- Competitor benchmarking to see how your app stacks up
- Integration with Google, Facebook, Twitter, and major app platforms
The edge? Unlike most free reputation management tools, Reputation.com goes beyond surface-level tracking. It connects insights to real actions — so you’re not just watching, you’re improving.
If you want the best online reputation management software that actually helps grow your brand and keep your online presence strong, this is the one.
Pricing
Reputation.com starts at around $99/month. It’s one of the best online reputation management tools, built to help businesses monitor their brand across online reviews, media, and social platforms.
Pricing is based on number of locations, features, and users. Smaller teams get solid value from the basic plan, while bigger brands go for advanced features like content scheduling and in-depth analytics. It’s a great tool for managing reputation at scale.
There’s a 14-day free trial too.
#Statusbrew
Statusbrew centralizes app reputation management in one dashboard. It handles reviews, social media, and customer feedback to boost engagement and downloads.
Target users: App companies needing unified reputation management.
Features
- Single dashboard manages reviews across Google, App Store and other platforms
- Unified social media inbox prevents missed interactions
- AI analyzes sentiment to catch issues early
- Custom automation handles routine tasks like tagging and moderation
- Analytics dashboard tracks performance metrics and trends
Pricing
The Standard Plan starts at $179/month and offers tools to manage your app’s social presence. Step it up with the Premium Plan at $299/month, which adds advanced workflows and collaboration tools.
For big operations, Statusbrew’s Enterprise Plan comes with custom pricing. And if you’re on the fence? They offer a 14-day free trial to test-drive the features and see the results for yourself. This is the reputation management tool you’ve been waiting for.
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Check out this killer guide on reputation management strategy as well!
FAQ on the best online reputation management tool
What is an online reputation management tool?
It’s software designed to monitor, manage, and improve your brand’s online presence. The best reputation management tools track reviews, social mentions, and customer feedback, helping you build trust and visibility.
How much does reputation management cost?
Costs vary by features and scale. Many online reputation platforms offer tiered pricing, starting around $100/month. For smaller needs, there are reputation management free tools to get started.
How to measure online reputation?
Use online reputation tools to track reviews, ratings, and sentiment analysis. Metrics like star ratings, customer feedback trends, and social engagement provide a clear picture.
How do I manage my online reputation?
Leverage tools for online reputation management to monitor mentions, respond to reviews, and improve customer satisfaction. A good reputation management app simplifies this process with automation and real-time alerts.
#Read also
- Learn how to improve brand reputation from experts who've helped apps skyrocket to success.
- Your competition is stealing your customers while you ignore your online image. Learn reputation management for small businesses today.
- Without a solid online reputation management strategy, you're playing Russian roulette with your brand.
- Fix your customer service with reputation automation.
