Changes to Google Play Store Rating Calculation: How To Prepare
Google announced changes to the way it calculates an app's average rating. The good news is that the...
Build vs buy review management tool in 2026: what it costs at every team size
Building review management software with AI takes days, and owning it costs far more. See 3-year cos...
FaceApp: just luck or targeted mobile marketing campaign?
The FaceApp boom: is the app's success random or planned? We took a closer look at the factors that ...
Netflix vs Apple: What Happened? And How Google Play Could Capitalize
Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relati...
Apple Watch App Store ASO
At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners wil...
A bug in the App Store drops apps’ downloads by half
Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happe...
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WWDC19: How will the ASO game change?
Summary of the most important changes and updates for the ASO people announced by Apple at WWDC 2019
New Opportunities for App Advertising with Apple Search Ads
Apple announced new opportunities for advertising on the App Store: Search ads available in 46 addit...
How Apple Will Use Your Personal Data
Apple starts personalized recommendations based on users’ preferences. What does it mean for users a...
App Store сhanges for iOS 11 from ASO point of view
That’s really great news but this will impact all iPhone and iPad apps together with their ASO strat...
Super Mario Run for Android
1st week results in Google Play
Bug or Ban? What Happened to the Artisto App Story
Last week Artisto, the app for processing videos and photos through neural networks to generate visu...
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What is Apple Search Ads (ASA) and how does it work
Three months ago on WWDC 2016 Apple introduced a new product — Search Ads. We prepared a full guide ...
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