AppFollow Glossary

What Is an App Icon?

Learn the app icon definition, what app icons mean in app stores, size specs for iOS & Android, and ...

What Is an ASO Report?

An ASO report tracks app store keywords, visibility, conversion and reviews. See what it includes, h...

App installs

App installs show how many users download and install your mobile app. Learn how installs are measur...

What is a paid app?

A paid app is a mobile app users pay to download. Learn how the model works, when it makes sense, an...

Google Play Instant

Google Play Instant lets users try Android apps without installing them. Learn what it is, how it wo...

App Bundles

An app bundle (AAB) is Google's publishing format for Android apps. Learn what app bundles are, how ...

App Personalization: What It Is & How It Works | AppFollow

App personalization tailors in-app content and flows to each user based on behavior, preferences, an...

What is Apple Privacy Nutrition Labels | AppFollow

Apple Privacy Nutrition Labels show users what data your app collects and how it's used. Learn the c...

What is Google Play Store

Google Play Store is Android's official app marketplace. Learn what it is, how it works, what develo...

What Are Android App Links?

Android App Links are verified HTTPS deep links that open the right screen in your app without a bro...

What Is an App Publisher?

Discover what is an app publisher in the process of app store listing. What are they responsible for...

What Is mobile advertising?

Learn what mobile advertising is, how it works, should you use it or not? Why? And the most importan...

What is in app notification?

Learn what in-app notification means in mobile apps, how it works, and see in-app notification examp...

What is an app session?

Learn the app session definition in mobile analytics, app session meaning in practice, how sessions ...

What is an active user?

Learn what is an active user in apps: active user definition and meaning, formula, examples, and why...

What is install (mobile apps)?

Learn the install definition for iOS/Android, how stores count downloads vs first opens, why install...