AppFollow Glossary

What Is mobile advertising?

Learn what mobile advertising is, how it works, should you use it or not? Why? And the most importan...

What is in app notification?

Learn what in-app notification means in mobile apps, how it works, and see in-app notification examp...

What is an app session?

Learn the app session definition in mobile analytics, app session meaning in practice, how sessions ...

What is an active user?

Learn what is an active user in apps: active user definition and meaning, formula, examples, and why...

What is install (mobile apps)?

Learn the install definition for iOS/Android, how stores count downloads vs first opens, why install...

What Is Apple Search Ads (ASA)?

Learn what Apple Search Ads is, plus clear definitions of ASA Search Popularity and Impression Share...

What is instant apps?

Instant apps let users try an Android app without installing it. Learn what instant apps mean, how t...

What Is Churn?

Learn churn meaning for mobile apps: clear churn definition, how to calculate churn rate, why it mat...

What Is Mobile Ad Fraud?

Learn what mobile ad fraud is, with a clear definition, real-life examples, how it works, and how to...

What Is App Tracking Transparency (ATT)?

Find clear ATT definition, how it works, SKAdNetwork basics, current opt-in benchmarks, and complian...

What Is App Tracking?

Learn the tracking app definition, app tracking meaning, what it does, and how it works (events, att...

What is an opt in?

Learn what is opt in for mobile apps: how consent works, where it appears, and what to log for compl...

What is mobile marketing?

Find the mobile marketing definition for apps: the full journey—acquisition, ASO, onboarding, lifecy...

What is monthly active users (MAU)?

Learn what is monthly active users (MAU): definition, monthly active users meaning in apps, how to c...

What is conversion?

Learn what conversion means in mobile apps, how to measure it, current store and post-install benchm...

What is Retention Rate?

Learn the retention rate definition. Why it’s important and how to calculate it. And what does a goo...