New Opportunities for App Advertising with Apple Search Ads
Following the Apple event and big launches, Apple also made some updates in Search Ads. The first announcement just made is new opportunities for advertising, as Apple Search Ads is now available in 46 additional countries and regions.
Now Developers and Marketers are able to run advertising campaigns on the App Store and attract potential users from 59 countries in total:
However, it is worth mentioning that advertisers will still not be able to use Apple Search Ads services for huge markets as China, Brazil, and Russia due to government tax issues. Also, it is still not possible to run Search Ads campaigns, if the Apple account country is Russia, for the same reason. In case you'd like to learn more about app store optimization, be sure to check out our ultimate ASO guide 2019.
Another big update for Search Ads is the possibility to run Multi-country campaigns. All you need to do is to add your app, select all 59 countries and enable Search Matching. Three clicks and your Search Ads campaign is live.
We at AppFollow already support new countries in Keyword popularity and can show you up to 100 recommended keywords for your app on the Traffic Score section: