Author:

Anatoly Sharifulin

7 Challenges When Working with App Store & Google Play Reviews

Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We've gathered customer support related issues that make it hard to work efficiently. Why they happen and what to do about them?

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Anatoly Sharifulin

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relationship has taken a turn and now resembles a cold war. Who won the battle? Let’s sort it out below.

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Anatoly Sharifulin

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank customers through the app stores. Spoiler: no expensive promotion channels will be required.

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Anatoly Sharifulin

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

How to Optimize App Visibility in Stores. A Guide to ASO.

ASO or App Store Optimization is a super cost-effective way to increase the exposure of your app in stores and boost those downloads through the roof.

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Anatoly Sharifulin

How to increase user loyalty with review responses

How to reduce response time while increasing loyalty, attitudes, installs, and revenues when responding to reviews

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Anatoly Sharifulin

Gear up your Customer Support team with Freshdesk

Know your user, talk to your app customers, reply to negative reviews faster without leaving Freshdesk account

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Anatoly Sharifulin

What is AppFollow

How to promote your mobile app or game, improve app ranking, and use top App Store Optimization Tools

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Anatoly Sharifulin

How and why to reply to reviews in App Store and Google Play

Replying to apps and games reviews is a valuable channel of communicating with your users. Answering their questions and requests can help…

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Anatoly Sharifulin

Microsoft Teams + AppFollow = Happy Customers

We are happy to announce the AppFollow: Review Monitor bot for Microsoft Teams. In three simple steps, you will be able to get user…

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Anatoly Sharifulin

The Ultimate Mobile Marketing Glossary is live!

Get your copy of the ultimate go-to book.

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Anatoly Sharifulin

AppFollow 4.1: reply to reviews wherever you want ?

TL;DR: reviews, monitoring and features in Discord; replies in Microsoft Teams; response templates; replies for Microsoft games and apps…

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Anatoly Sharifulin

How to Rank in the Top Apps List in 3 Months

Where to start working with users once you have published your app? Today we’re looking into retention rate and product grow.

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Anatoly Sharifulin

ASO Guide for Beginners: Boost Your ASO Strategy in 3 Months

Is it possible to attract users without top ratings and with a small budget? We have a successful example of that.

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Anatoly Sharifulin

How to Level Up Your Zendesk Support

Neglecting an app or game reviews may affect your rating, conversion rate and all marketing efforts. How to fix it using Zendesk?

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Anatoly Sharifulin

6 Steps To Improve Your Conversion Rate: ASO audit that anyone can do — Part 2

Last time we did some magic with text and graphic optimization. Now we’ll rock your conversion working with retention, click-to-install…

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Anatoly Sharifulin