Author:

Anatoly Sharifulin

How to do ASO for Amazon Appstore

Amazon Appstore is a high-potential app store outside of the Big Two: Google Play and Apple App Store. Our customer jumped into this platform and managed to get his game in the Top 20. Today we're sharing his findings for promoting apps on this store.

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Anatoly Sharifulin

How to Do Competitive Analysis on Mobile Apps with Ease

AppFollow has totally revamped the Compare Apps tool. It is a perfect fit if you’re keeping track of your app’s activities on different platforms or studying your competitors to find new growth hacking ideas.

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Anatoly Sharifulin

How to Gear Up for iOS 13 to Get Noticed by Apple

In September, Apple traditionally refreshes its operating system. We have asked app developers to share how they're sharpening their tools for the big release, and have compiled ratings of the top-expected iOS 13 features.

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Anatoly Sharifulin

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

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Anatoly Sharifulin

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

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Anatoly Sharifulin

7 Challenges When Working with App Store & Google Play Reviews

Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We've gathered customer support related issues that make it hard to work efficiently. Why they happen and what to do about them?

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Anatoly Sharifulin

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relationship has taken a turn and now resembles a cold war. Who won the battle? Let’s sort it out below.

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Anatoly Sharifulin

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank customers through the app stores. Spoiler: no expensive promotion channels will be required.

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Anatoly Sharifulin

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

How to Optimize App Visibility in Stores. A Guide to ASO.

ASO or App Store Optimization is a super cost-effective way to increase the exposure of your app in stores and boost those downloads through the roof.

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Anatoly Sharifulin

How to increase user loyalty with review responses

How to reduce response time while increasing loyalty, attitudes, installs, and revenues when responding to reviews

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Anatoly Sharifulin

Gear up your Customer Support team with Freshdesk

Know your user, talk to your app customers, reply to negative reviews faster without leaving Freshdesk account

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Anatoly Sharifulin

What is AppFollow

How to promote your mobile app or game, improve app ranking, and use top App Store Optimization Tools

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Anatoly Sharifulin

How and why to reply to reviews in App Store and Google Play

Replying to apps and games reviews is a valuable channel of communicating with your users. Answering their questions and requests can help…

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Anatoly Sharifulin

Microsoft Teams + AppFollow = Happy Customers

We are happy to announce the AppFollow: Review Monitor bot for Microsoft Teams. In three simple steps, you will be able to get user…

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Anatoly Sharifulin

The Ultimate Mobile Marketing Glossary is live!

Get your copy of the ultimate go-to book.

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Anatoly Sharifulin