Average revenue per user: How to calculate ARPU
Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...
What is Customer Churn? Definition + Calculation + Strategies | AppFollow
Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...
The difference between Daily Active Users & Monthly Active Users
Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
What is app localization? - How to grow your app
So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...
New A/B testing on the App Store. Here’s how to use it
The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...
How to get the Editors’ Choice app badge on the Google Play Store
There are over 2 million apps for users to choose from, with many sharing features or executing the ...
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ARPU vs LTV: How to increase the Lifetime Value of your app users
Behind every successful app, there is a successful marketing strategy. Learn how LTV can be the diff...
AppFollow’s offline session at App Promotion Summit Berlin
Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europ...
Voice of the Customer (VOC) for Mobile Apps
What is Voice of Customer and why is it useful for app developers? How is it connected to user feedb...
AppFollow’s perspective about the app reply effect on conversion & acquisition rates Games Gathering 2021 Kiev
Dana Pavel, Senior Customer Success Manager at AppFollow, will share the knowledge and insights from...
‘Genshin Impact’: Anniversary rewards ruined the app’s store rating
To celebrate the game's first anniversary, the development team decided to organize a series of even...
How to Acquire Users for your Mobile App (UA Strategy)
Mobile user acquisition is the process acquiring new users for your app through various means of mar...
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7 strategies to increase app user retention
Your app might be attracting new users, but is your user retention rate up to scratch? Learn how to ...
Q&A on Mobile App Reputation Management with Anna Kochetkova | AppFollow’s Industry Report
AppFollow released an industry report looking at reputation management in the app ecosystem — specif...
Why Ratings & Reviews are crucial to your ASO strategy
Search visibility & user acquisition are getting harder to achieve in heavily-saturated environments...
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app reputation for you
