The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Anatoly Sharifulin Dec 22, 2021

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Anatoly Sharifulin Dec 15, 2021

AppFollow will give a lecture for the Italian Vigamus Academy

Anna Kochetkova, Head of Consulting at AppFollow, will deliver a lecture on the mobile gaming indust...

Anatoly Sharifulin May 26, 2021

Holiday Marketing Guide by AppFollow and MoEngage

AppFollow and MoEngage released a guide for building a comprehensive holiday marketing strategy. Exa...

Anatoly Sharifulin Nov 16, 2020

E-scooters: diving into the market’s challenges and perspectives

Ever since 2017, the micromobility has been a trend on a fantastic rise, but not without its own lin...

Anatoly Sharifulin Mar 31, 2020

How to Master Your App Localization with Keyword Auto-translation Tool

Keyword Auto-translation tool is now available to everyone! Improve your App Store Optimization loca...

Ilia Kukharev Mar 16, 2020

Find the best keywords for your ASO strategy: new Keyword Difficulty & Keyword Positioning Map tools

The art of ASO is the pursuit of a balance between a search query's popularity and difficulty. To he...

Ilia Kukharev Mar 10, 2020

Mobile App Deep Linking — the definitive guide

In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, low...

Liz Feller Oct 03, 2019

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure...

Amanda Sparks Jul 25, 2019

Digest #4

How to improve ASO strategy in 2019, how to talk to users to improve app average rating, and where t...

Anatoly Sharifulin Mar 26, 2019