Integrating client feedback into your product roadmap

Feedback comes from everywhere, not just app reviews. How do you aggregate all that and use it well?...

Olivia Doboaca Jun 06, 2024

Going toe-to-toe with the mobile game app giants

Discover how to effectively market your game in a competitive mobile game scene and drive more reven...

Olivia Doboaca May 30, 2024

Q&A Session Recap: Seizing Growth in 9 New Markets with Apple Search Ads

Top insights for anyone looking to launch ASA in LATAM. A must-read for sure.

Olivia Doboaca May 02, 2024

Harnessing the Power of User Reviews in ASO

Review management is a powerful tool for ASO. Our friends at ShyftUp share their expertise on the ma...

Buse Kanal Nov 30, 2023

How to write proper mobile app ad copy

Tips & tricks on crafting awesome copy that will reel in more users for your app.

Olivia Doboaca Nov 23, 2023

Festive season 2023: how to win the race with Apple Search Ads

This is it: the most lucrative season of the year. Learn tips & tricks to maximizing mobile app reve...

Katherine Nelidova Nov 10, 2023

Apple Search Ads and App Store Optimization: Complete Guide for 2023/2024

Find out the strategies to avoid cannibalization and make ASO and ASA work seamlessly together for e...

Katherine Nelidova Oct 25, 2023

APPFOLLOW is heading to MAMA Georgia

Join Us at MAMA Georgia 2023 for Mobile Marketing Excellence!

Olivia Doboaca Oct 10, 2023

Meet the AppFollow team at App Promotion Summit NYC 2023

Let's meet in NYC and discuss app growth, increasing user engagement, and optimizing app store visib...

Olivia Doboaca Jun 12, 2023

Strategies for user loyalty and engagement in subscription apps: Insights from Industry Experts

Proven strategies shared by industry experts to help you drive user loyalty, maximize engagement, an...

Olivia Doboaca Jun 02, 2023

Meet the AppFollow team at MAU Vegas 2023 in Las Vegas

Let's meet in Vegas and discuss how to "turn the odds in your favor" and elevate your mobile app's r...

Olivia Doboaca May 03, 2023

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Anatoly Sharifulin Mar 08, 2022

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Anatoly Sharifulin Feb 03, 2022

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova Feb 01, 2022

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Anatoly Sharifulin Jan 13, 2022