• mobileappmarketing
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova
Nadya Pominova
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
AppFollow will give a lecture for the Italian Vigamus Academy

AppFollow will give a lecture for the Italian Vigamus Academy

Anna Kochetkova, Head of Consulting at AppFollow, will deliver a lecture on the mobile gaming indust...

Irina Gatilova
Irina Gatilova
Holiday Marketing Guide by AppFollow and MoEngage

Holiday Marketing Guide by AppFollow and MoEngage

AppFollow and MoEngage released a guide for building a comprehensive holiday marketing strategy. Exa...

Olga Padulosi
Olga Padulosi
E-scooters: diving into the market’s challenges and perspectives

E-scooters: diving into the market’s challenges and perspectives

Ever since 2017, the micromobility has been a trend on a fantastic rise, but not without its own lin...

Anatoly Sharifulin
Anatoly Sharifulin
How to Master Your App Localization with Keyword Auto-translation Tool

How to Master Your App Localization with Keyword Auto-translation Tool

Keyword Auto-translation tool is now available to everyone! Improve your App Store Optimization loca...

Ilia Kukharev
Ilia Kukharev
Find the best keywords for your ASO strategy: new Keyword Difficulty & Keyword Positioning Map tools

Find the best keywords for your ASO strategy: new Keyword Difficulty & Keyword Positioning Map tools

The art of ASO is the pursuit of a balance between a search query's popularity and difficulty. To he...

Ilia Kukharev
Ilia Kukharev
Mobile App Deep Linking — the definitive guide

Mobile App Deep Linking — the definitive guide

In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, low...

Liz Feller
Liz Feller
Mobile App Marketing Hacks to Improve Customer Engagement

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure...

Amanda Sparks
Amanda Sparks
Digest #4

Digest #4

How to improve ASO strategy in 2019, how to talk to users to improve app average rating, and where t...

Anatoly Sharifulin
Anatoly Sharifulin

React to user feedback and market trends faster