Holiday Marketing Guide by AppFollow and MoEngage
![Holiday Marketing Guide by AppFollow and MoEngage](https://cdn.appfollow.io/blog/static/appfollow_53851450-ee17-491f-918c-3ce6a22ddc25.jpg)
We joined forces with MoEngage, gathered best practices for holiday marketing, and released a comprehensive guide for you not to get lost this holiday season.
![](https://cdn.appfollow.io/blog/static/appfollow_d87c5a36-e10e-4f67-80b6-097439301abf.jpg)
In this guide, you will find:
- strategies for different platforms including mobile
- examples of holiday campaigns from AliExpress, Ozon, Jam City, Amazon, and others
- metrics to track when evaluating campaigns’ efficiency
- 20 strategies of holiday marketing in 2020
- holiday campaigns do's and dont's
- thoughts on changes of app store marketing and tips on how to outperform your competitors