Framework for app store testing and mistakes to avoid

In this post our friends from StoreMaven share tips for an effective A/B testing of your mobile app page in app stores and discuss the most frequent mistakes to avoid when testing

Jonathan Fishman Mar 24, 2020

How to keep a high av. rating and motivate users to change rating of their reviews. Case from Aviasales

Aviasales uses AppFollow to engage with their users and keep the average rating high.

Anatoly Sharifulin Mar 20, 2020

10 App Store Optimization FAQs answered by your favourite ASO tools

AppFollow recently held a webinar with four experts from popular ASO tools including AppTweak, App R...

Olga Padulosi Mar 18, 2020

How to write an app name and a description that increase installs

There are over 4 million apps in the App Store and Google Play. How to stand out? What app name to c...

Ellie Coverdale Mar 17, 2020

How to Master Your App Localization with Keyword Auto-translation Tool

Keyword Auto-translation tool is now available to everyone! Improve your App Store Optimization loca...

Ilia Kukharev Mar 16, 2020

How Apple's new guidelines will affect app average rating

Last week Apple updated its guidelines, restricting developers from using custom in-app requests. Ho...

Vera Rabkina Mar 13, 2020

How supporting new features can increase visibility in the App Store

At the online meetup AppFollow organized in February Apoorva Tyagi, Senior Product Manager at SignEa...

Apoorva Tyagi Mar 12, 2020

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Find the best keywords for your ASO strategy: new Keyword Difficulty & Keyword Positioning Map tools

The art of ASO is the pursuit of a balance between a search query's popularity and difficulty. To he...

Ilia Kukharev Mar 10, 2020

3 key mobile trends to drive app growth in 2020

As the mobile world continues to evolve, it’s important to keep up with emerging technologies and tr...

Johanna Lazar Mar 06, 2020

5.6: March Update

Auto-replies and Auto-tags to boost support teams' work; big update of Semantic Analysis; replying t...

Anatoly Sharifulin Mar 04, 2020

Mobile fraud: how to identify and counter it. A Delivery Hero case.

In this post, Tom Brooks Mobile Marketing Manager at Delivery Hero goes over what is mobile fraud, h...

Tom Brooks Feb 28, 2020

How to automate customer support routine in 2020

To keep the support team from doing rote work, sending the same reply over and over, AppFollow is la...

Vera Rabkina Feb 27, 2020

How to reach top positions in the App Store after a release

We found cases to prove a theory that Apple promotes apps during the first week after their release....

Dzianis Shalkou Feb 24, 2020

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How Yodha services use AppFollow to increase their number of subscribers

Replies to featured reviews help Yodha increase the user base and the number of subscribers.

Anatoly Sharifulin Feb 19, 2020

Customer Success in the mobile market: why it matters and how you can nail it

Mobile customer success. Discover why it’s key for reputation management and how to make it work for...

Vera Rabkina Feb 17, 2020

2020 Social Media Advertising Trends

Everything you need to know about advertising in social media networks in 2020: Facebook, Instagram,...

Natalie Stepanova Feb 13, 2020

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