How app reviews can grow your app's LTV and lower CPI
App rating is one of those rare metrics that influence both CAC (CPI) and LTV. User reviews can help...
Google launched the In-App Review API for Android apps. Why should you care?
Google changes the way you can request users to rate and review your app. Let’s see how it can impro...
Discover the number of installs per keyword with Keyword Intelligence
Find out what keywords generate organic downloads with AppFollow's brand new Keyword Intelligence to...
5.8: July product update
Summer is in full bloom and this motivates us to work harder, release new features you longed for fa...
How to count ROI for your ASO
2 case studies on how to decrease CPI for your mobile app and increase organic downloads and how App...
How did ratings & reviews of popular apps change during COVID-19?
Let's dive into ratings & reviews changes of apps from Health & Fitness, Entertainment, Business, Na...
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How Figma wins their customers. Interview with Jason Pearson, Figma's Head of Product Support
When you make it about your customers you win. In the era of high competition, you need to stand ou...
WWDC 2020: What’s new for ASO and Organic UA in iOS 14
Let’s take a closer look at iOS 14 and how it’s new features will affect ASO and organic traffic acq...
From resilience to reimagination: how mobile apps are braving the COVID crisis
The mandated lockdown, subsequent work from home scenario and uninterrupted internet connectivity (f...
Responding to app store reviews 101: app store review guidelines and where to start
Let’s find out how to master this peculiar way of communication with your app users and form a good ...
How to make more than $150 million on Casual Games every month: King's case study
According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...
5.7: May product update
In short, we bring new automation tools for app review management and keywords research to help you ...
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How to run an ASO agency: experience of AppFollow, Growfirst and Phiture
What is the inner working of an ASO agency? We have interviewed agency experts to share their experi...
How to find keyword trends when doing ASO research
Introducing our new Keyword Popularity Trends to help you target the most relevant keywords and make...
Find out how Innovative Connecting gets 850% ROI from using AppFollow
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