AppFollow with representatives from AppsFlyer, AppQuantum, and Helio Games will host a panel at the Leading Game Industry Conference and discuss how the Identifier for Advertisers (IDFA) affected UA performance and what changes to expect for ASO.

September 27 at 11:00 AM GMT: AppFollow - the partner of Pocket Gamer Connects Digital #8, together with AppsFlyer, AppQuantum and Helio Games, will host a co-panel on: “The 'IDFA effect' on UA performance & new changes for ASO”.

The panelists, Anna Kochetkova, Head of Mobile Growth Consulting at Appfollow, Idan Horenczyk, Sr. Partner Development Manager at AppsFlyer, Alexey Gavrilov, UA growth manager at AppQuantum and Pavel Naumenko, Executive Director at Helio Games will speak about the main changes that happened after the IDFA implementation, how it affected to UA performance and what solutions were introduced to form the “new reality”.
The speakers will also discuss what potential changes could happen in the industry in general and which upcoming changes could end up inside App Stores.

Anna Kochetkova, Head of Mobile Growth Consulting at Appfollow. Anna has been in the IT industry since 2016 and is an expert in the mobile marketing sphere, including ASO. She realized over 70 store performance projects worldwide, including the experience of placing mobile products on the Chinese market.

Idan Horenczyk, Sr. Partner Development Manager at AppsFlyer.

Alexey Gavrilov, UA growth manager at AppQuantum. Alexey is a seasoned UA specialist with 7+ years of successful experience in gaming.

Pavel Naumenko, Executive Director at Helio Games. Before joining gamedev industry in 2015, he held C-Level positions in various traditional B2C companies.

Join the event here.