James Delivery is a delivery app that offers delivery service, going far beyond the food on an average of 35 minutes. The users can make or place their orders through the app so the nearest James will hit the order. James Delivery is being used by millions of people in the Brazilian market making it one of the leaders in the Food and Delivery category in the mobile app stores.

Challenge

James Delivery team was looking for an ASO solution since the team has decided to invest in organic downloads and have a dedicated in-house team for these purposes. One of the main challenges for the team members was finding a tool that will help to track keyword rankings, search visibility of James Delivery iOS and Android apps on the daily basis, so the team could quickly iterate with apps metadata and eventually make apps even more discoverable by potential users.

Solution

James Delivery team has chosen AppFollow as the product covers daily needs for ASO. Currently, a few team members keep tracking their results in the ASO dashboard and making decisions on further app store optimizations, adjusting metadata, and looking for growth opportunities based on these results.

“ASO Dashboard can provide very useful and quick information. We are now able to quickly iterate with our app metadata as A/B tests and experiments are a big part of James Delivery’s culture. Additionally, ASO Dashboard helps us to create internal reports that we share with C-level executives involved in our growth strategy.”

Estevao Siqueira, User Acquisition Senior Analyst in James Delivery 

Result

Within 1.5 months period of constant iterations and experiments with keywords, the James Delivery team increased the Search Visibility Score for iOS and Android apps by 5.6% and 5.3% respectively. Search downloads for iOS and Android apps increased by 11.5% and 23.4%.

Hard and intense work paid off and apps are now easier discoverable by potential customers who search for apps in both App Store and Google Play.