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The Ultimate Calendar of App Store Optimization Events 2020

Go to the profile of Ekaterina Makulova
Ekaterina Makulova
The Ultimate Calendar of App Store Optimization Events 2020

Table of Content:

  1. Questions to Ask About Mobile App Promotion in 2020
  2. Which ASO and UA Tactics You Can Implement Right Now to Win in 2020
  3. 2020 Mobile Marketing and App Store Optimization (ASO) Events
Looking for industry updates on the latest tactics to promote your mobile game or app? Want to learn from the stores' leaders? We have put together a list of the best mobile marketing events and app store optimization (ASO) conferences that are taking place around the globe in 2020. The calendar is updated regularly, so stay tuned for more events and dates.

Questions to Ask About Mobile App Promotion in 2020

Apple and Google have introduced some important updates and new features in their mobile OS and app stores in 2019. ASO specialists and mobile marketers had to adapt fast their app promotion strategy to keep (or get) visibility in the App Store and Google Play. 

Here are the questions to ask while considering a new App Store Optimization (ASO) strategy in 2020:

  • How to promote in-app purchases and bundles in the App Store?
  • How to benefit from Google Play Instant apps?
  • How to perform app store keyword optimization for an iOS app given the App Store featured cards, in-app purchases, and bundles?
  • Why support Siri shortcuts and dark mode in iOS 13?
  • How to get your app or game featured?
  • How to improve the app’s average rating?
  • Why and how to work with featured and negative reviews?
  • How to increase user retention?
  • How to promote your mobile game outside app stores?

Which ASO and UA Tactics You Can Implement Right Now to Win in 2020 

Here are best practices from AppFollow users, partners, and mobile industry experts to help you grow your app ranking, get more app downloads, and increase user retention rate.

1. Optimize your keywords and track their performance:

2. Improve your app’s ranking and get more installs:

  • Hotellook team show how they increased their iOS app rating by working with reviews
  • Our Head of ASO Ilia Kukharev shares insights on how to get featured in the App Store and increase app ranking

3. Increase your retention rate:

2020 Mobile Marketing and App Store Optimization (ASO) Events

January`20
Data Conference City Country
15-18 iOS Conf Singapore Singapore
20-21 PGC London London UK
23-24 White Nights Conference Amsterdam The Netherlands
29 AGS Mastermind Roundtables NYC NYC USA
30-2 GIST 2020 Istanbul Turkey

February`20
Data Conference City Country
4 AGS Mastermind Roundtables SF San Francisco USA
4-5 GameCamp Warsaw Poland
11-13 DICE Summit Las Vegas USA
12-13 MGS20 San Francisco USA
24-27 MWC20 Barcelona Spain

March`20
Data Conference City Country
2-4 QCon London UK
4-5 DGC Dubai Dubai UAE
5 App Growth Summit Los Angeles USA
10-13 APPDEVCON Amsterdam Netherlands
16-20 GDC San Francisco USA
19-21 SXSW Gaming Expo Austin USA
29-30 Pro Mobile Conference Shirley UK

April`20
Data Conference City Country
1-2 DGC Dubai Dubai UAE
2 App Promoiton Summit London UK
2 App Growth Summit NYC USA
16 MGS Singapore 20 Singapore Singapore
17-25 Games Week Berlin Berlin Germany
20-21 Android Makers Paris France
21 Gamesforum Barcelona Spain
27-28 White Nights CEO Summit Barcelona Spain
28-29 CodeMobile London UK

May `20
Data Conference City Country
5 LA Games Conference Los Angeles USA
6-7 MAU Vegas Las Vegas USA
10-12 App Builders Lugano Switzerland
13 ASO Conference Berlin Germany
14 MGS UK 20 London UK
14 App Growth Summit Berlin Germany
14-15 DevGAMM Moscow Russia
18-19 Digital Dragons Krakow Poland
27-29 Nordic Game Malmö Sweden

June`20
Data Conference City Country
1 MGS Singapore 20 Singapore Singapore
9-11 E3 Los Angeles USA
10 Israel Mobile Week Tel Aviv Israel
18 App Growth Summit Sao Paulo Brazil
18 App Promoiton Summit NYC USA
18 MGS LATAM 20 Mexico City Mexico
22-24 Mobile Connect San Diego Mobile Connect
25-26 White Nights Conference St. Peresburg Russia
30-2 MWC Shanghai Shanghai China

July`20
Data Conference City Country
1-3 droidconBerlin Berlin Germany
4 Games Gathering Conference Odessa Ukraine
14-16 Develop:Brighton Brighton UK
16 MGS New York 20 NYC USA
30 App Growth Summit Seattle USA

August`20
Data Conference City Country
6-7 DevGAMM Kyiv Ukraine
13 MGS Canada 20 Toronto Canada
25-29 gamescom Cologne Germany

September`20
Data Conference City Country
16-17 MGS Europe 20 Berlin Germany

October`20
Data Conference City Country
1-4 Igromir Moscow Russia
8-11 Game Industry Conference Poznan Poland
16-18 Rotterdam Games Week Rotterdam The Netherlands
22 App Growth Summit San Francisco USA
23-27 Paris Games Week Paris France
28-30 MWC Los Angeles Los Angeles USA

November`20
Data Conference City Country
18 App Growth Summit Singapore Singapore
18-20 Game Rome Rome Italy
19-20 DevGAMM Minsk Belarus

December`20
Data Conference City Country
3 App Promoiton Summit Berlin Germany

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