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Supporting Ukraine

Supporting Ukraine

Supporting Ukraine, our employees and our customers in a time of crisis

Anatoly Sharifulin
Anatoly Sharifulin
Helpshift’s integration with AppFollow: the ultimate combo of in-app customer support & review management

Helpshift’s integration with AppFollow: the ultimate combo of in-app customer support & review management

Learn how your can use the AppFollow integration with Helpshift to provide holistic customer support...

Sasha Hodes
Sasha Hodes
ASO vs SEO: How you can combine them to boost awareness

ASO vs SEO: How you can combine them to boost awareness

Although both ASO and SEO share some similar principles, both do very different jobs. Discover how t...

Sasha Hodes
Sasha Hodes
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
6 Ways to Improve Your App Ratings & Get 5 Stars | AppFollow

6 Ways to Improve Your App Ratings & Get 5 Stars | AppFollow

Rating well in the app stores is one of the most important success factors for your app. Discover th...

Sasha Hodes
Sasha Hodes
What is Mcommerce? How it differs from Ecommerce

What is Mcommerce? How it differs from Ecommerce

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Sasha Hodes
Sasha Hodes
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Sasha Hodes
Sasha Hodes
What is the average cost to develop an app?

What is the average cost to develop an app?

So, you’d like to build an app? Be prepared for the journey ahead, by learning about the average cos...

Sasha Hodes
Sasha Hodes
Monthly Recurring Revenue: what is it & how to calculate it

Monthly Recurring Revenue: what is it & how to calculate it

To be truly successful, your mobile app business requires reliable revenue that’s visible month afte...

Sasha Hodes
Sasha Hodes
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova
Nadya Pominova
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
Average revenue per user: How to calculate ARPU

Average revenue per user: How to calculate ARPU

Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...

Sasha Hodes
Sasha Hodes
What is Customer Churn? Definition + Calculation + Strategies | AppFollow

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes

React to user feedback and market trends faster