Boosting your business’ bottom line: Why your Support team is critical to success

Boosting your business’ bottom line: Why your Support team is critical to success

Learn how your Support team helps your app succeed, and three of the most effective ways to boost th...

Kathryn Lye
Kathryn Lye
Semantic analysis: How to understand user reviews at scale and drive customer satisfaction

Semantic analysis: How to understand user reviews at scale and drive customer satisfaction

Learn about the ins and outs of semantic analysis, and how leading developers Gram Games and PicsArt...

Kathryn Lye
Kathryn Lye
How to Conduct Market Research: Your Secret Weapon to Building a Chart-topping App

How to Conduct Market Research: Your Secret Weapon to Building a Chart-topping App

Market research is key to building a deep understanding of your users, and will help you build a roa...

Kathryn Lye
Kathryn Lye
How to manage user reviews at scale: Three tactics for success

How to manage user reviews at scale: Three tactics for success

Struggling to keep up with a sudden upkeep in user reviews? Our latest blog post has all you need to...

Kathryn Lye
Kathryn Lye
Retention Metrics for DTC Brands: What Brands Need to Know

Retention Metrics for DTC Brands: What Brands Need to Know

Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...

Rajarshi Choudhuri
Rajarshi Choudhuri
5 Apple Search Ads best practices to maximize performance

5 Apple Search Ads best practices to maximize performance

Apple Search Ads can be efficient in facing this challenge, but how to boost the effect from paid us...

Lina Danilchik
Lina Danilchik
From resilience to reimagination: how mobile apps are braving the COVID crisis

From resilience to reimagination: how mobile apps are braving the COVID crisis

The mandated lockdown, subsequent work from home scenario and uninterrupted internet connectivity (f...

Aditya Shankar
Aditya Shankar
How to make more than $150 million on Casual Games every month: King's case study

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova
Natalie Stepanova
How to build a mobile app users will (continue to) love

How to build a mobile app users will (continue to) love

This blog post covers what product fit in mobile app business is, discusses where the product stands...

Vera Rabkina
Vera Rabkina
3 key mobile trends to drive app growth in 2020

3 key mobile trends to drive app growth in 2020

As the mobile world continues to evolve, it’s important to keep up with emerging technologies and tr...

Johanna Lazar
Johanna Lazar
Mobile fraud: how to identify and counter it. A Delivery Hero case.

Mobile fraud: how to identify and counter it. A Delivery Hero case.

In this post, Tom Brooks Mobile Marketing Manager at Delivery Hero goes over what is mobile fraud, h...

Tom Brooks
Tom Brooks
2020 Social Media Advertising Trends

2020 Social Media Advertising Trends

Everything you need to know about advertising in social media networks in 2020: Facebook, Instagram,...

Natalie Stepanova
Natalie Stepanova
YouTube channels to grow your app business in 2020

YouTube channels to grow your app business in 2020

In this post learn about YouTube channels that every app business professional should follow to keep...

Anatoly Sharifulin
Anatoly Sharifulin
SketchAR's Experience: How to Promote an App by Getting Featured

SketchAR's Experience: How to Promote an App by Getting Featured

SketchAR app's spent zero on marketing, but gotten 50,000 downloads a month from organic traffic and...

Anatoly Sharifulin
Anatoly Sharifulin
Key Pillars of Successful App Branding. A case by Taxfix.

Key Pillars of Successful App Branding. A case by Taxfix.

At the Mobile Conference AppFollow organized last year Michael Korkia, Head of Marketing at Taxfix w...

Olga Padulosi
Olga Padulosi

React to user feedback and market trends faster