Black Friday! 15% discount for all monthly plans. Check it out
How to make more than $150 million on Casual Games every month: King's case study

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova
Natalie Stepanova
How to build a mobile app users will (continue to) love

How to build a mobile app users will (continue to) love

This blog post covers what product fit in mobile app business is, discusses where the product stands...

Vera Rabkina
Vera Rabkina
3 key mobile trends to drive app growth in 2020

3 key mobile trends to drive app growth in 2020

As the mobile world continues to evolve, it’s important to keep up with emerging technologies and tr...

Johanna Lazar
Johanna Lazar
Mobile fraud: how to identify and counter it. A Delivery Hero case.

Mobile fraud: how to identify and counter it. A Delivery Hero case.

In this post, Tom Brooks Mobile Marketing Manager at Delivery Hero goes over what is mobile fraud, h...

Tom Brooks
Tom Brooks
2020 Social Media Advertising Trends

2020 Social Media Advertising Trends

Everything you need to know about advertising in social media networks in 2020: Facebook, Instagram,...

Natalie Stepanova
Natalie Stepanova
YouTube channels to grow your app business in 2020

YouTube channels to grow your app business in 2020

In this post learn about YouTube channels that every app business professional should follow to keep...

Anatoly Sharifulin
Anatoly Sharifulin
SketchAR's Experience: How to Promote an App by Getting Featured

SketchAR's Experience: How to Promote an App by Getting Featured

SketchAR app's spent zero on marketing, but gotten 50,000 downloads a month from organic traffic and...

Mary Kulikova
Mary Kulikova
Key Pillars of Successful App Branding. A case by Taxfix.

Key Pillars of Successful App Branding. A case by Taxfix.

At the Mobile Conference AppFollow organized last year Michael Korkia, Head of Marketing at Taxfix w...

Olga Padulosi
Olga Padulosi
Proven Strategies That Help Increase App Downloads

Proven Strategies That Help Increase App Downloads

Increasing your app downloads might be achieved in many different ways. Our guest writer Alycia Gord...

Alycia Gordan
Alycia Gordan
Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

What makes a game perform on the day of release? Or a week after? Or a month? There are patterns tha...

Leo Hellenbrand
Leo Hellenbrand
The Ultimate Guide to the Top Mobile Ad Networks in 2020

The Ultimate Guide to the Top Mobile Ad Networks in 2020

When it comes to app monetization, in-apps are one of the easiest solutions. Where do you get starte...

Natalie Stepanova
Natalie Stepanova
10 Top Mobile App Industry Experts to Follow on Twitter

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Ekaterina Makulova
Ekaterina Makulova
Mobile Game Marketing: Interview with David Cremades

Mobile Game Marketing: Interview with David Cremades

David Cremades, the CMO at From The Bench Games, shares insights about mobile game marketing, best u...

Olga Padulosi
Olga Padulosi
Monetizing with Mobile Ads: Key Ad Formats and Performance Insights

Monetizing with Mobile Ads: Key Ad Formats and Performance Insights

Today mobile ads come in many shapes and forms to create positive user experiences. What type of ad ...

Wing Poon
Wing Poon
How to get your mobile game into the spooky spirit

How to get your mobile game into the spooky spirit

Experts from mobile app development companies share how they prepared their gaming apps for Hallowee...

Ekaterina Makulova
Ekaterina Makulova

React to user feedback and market trends faster