Mobile fraud: how to identify and counter it. A Delivery Hero case.

Mobile fraud: how to identify and counter it. A Delivery Hero case.

In this post, Tom Brooks Mobile Marketing Manager at Delivery Hero goes over what is mobile fraud, how to identify it, and how to counter it in a rapidly changing mobile environment.

Tom Brooks
Tom Brooks

Finding product fit in mobile: how to build an app that users actually need

This blog post covers what product fit in mobile app business is, discusses where the product stands in the business strategy, and provides insights on discovery methods, including app reviews study, gap search, and user interview.

Vera Rabkina
Vera Rabkina
2020 Social Media Advertising Trends

2020 Social Media Advertising Trends

Everything you need to know about advertising in social media networks in 2020: Facebook, Instagram, TikTok ads. Advertising formats and advanced tips to reach a wider audience.

Natalie Stepanova
Natalie Stepanova
YouTube channels to grow your app business in 2020

YouTube channels to grow your app business in 2020

In this post learn about YouTube channels that every app business professional should follow to keep up-to-date with trends in the mobile industry and smart ways to fuel app growth.

Anatoly Sharifulin
Anatoly Sharifulin
SketchAR's Experience: How to Promote an App by Getting Featured

SketchAR's Experience: How to Promote an App by Getting Featured

SketchAR app's spent zero on marketing, but gotten 50,000 downloads a month from organic traffic and 50,000 per day with an App of the Day card. And here's their secret strategy.

Mary Kulikova
Mary Kulikova
Key Pillars of Successful App Branding. A case by Taxfix.

Key Pillars of Successful App Branding. A case by Taxfix.

At the Mobile Conference AppFollow organized last year Michael Korkia, Head of Marketing at Taxfix was talking about when to start with branding in terms of strategy, he outlined the approach his company followed, and shared the checklist for a successful

Olga Padulosi
Olga Padulosi
Proven Strategies That Help Increase App Downloads

Proven Strategies That Help Increase App Downloads

Increasing your app downloads might be achieved in many different ways. Our guest writer Alycia Gordan shares her insights into app growth.

Alycia Gordan
Alycia Gordan
Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

Mobile Game Metrics Benchmark: Key Metrics & KPIs to Analyze

What makes a game perform on the day of release? Or a week after? Or a month? There are patterns that Ioana Hreninciuc, CEO of Game Analytics is ready to share with you - so that your own game prospers.

Leo Hellenbrand
Leo Hellenbrand
The Ultimate Guide to the Top Mobile Ad Networks in 2020

The Ultimate Guide to the Top Mobile Ad Networks in 2020

When it comes to app monetization, in-apps are one of the easiest solutions. Where do you get started with that, though? The ad networks! And this article will guide through all the nitty-gritty details of getting youself one.

Natalie Stepanova
Natalie Stepanova
10 Top Mobile App Industry Experts to Follow on Twitter

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Ekaterina Makulova
Ekaterina Makulova
Mobile Game Marketing: Interview with David Cremades

Mobile Game Marketing: Interview with David Cremades

David Cremades, the CMO at From The Bench Games, shares insights about mobile game marketing, best user acquisition channels, and ASO experiments

Olga Padulosi
Olga Padulosi
Monetizing with Mobile Ads: Key Ad Formats and Performance Insights

Monetizing with Mobile Ads: Key Ad Formats and Performance Insights

Today mobile ads come in many shapes and forms to create positive user experiences. What type of ad to choose, what service and how to set it all up for different countries? Read all that in our guide.

Wing Poon
Wing Poon
How to get your mobile game into the spooky spirit

How to get your mobile game into the spooky spirit

Experts from mobile app development companies share how they prepared their gaming apps for Halloween and what metrics these changes contribute to.

Ekaterina Makulova
Ekaterina Makulova
New Channels of Mobile Games User Acquisition

New Channels of Mobile Games User Acquisition

How to boost your user acquisition through working with user reviews and game rating. What app store reviews impact and how how to respond to them to get new gamers.

Anatoly Sharifulin
Anatoly Sharifulin
User retention: how to keep app users active in the holiday season

User retention: how to keep app users active in the holiday season

Experts from the app store leaders Udemy, Runtastic, and Ultimate Guitar share tips on how to beat seasonality and keep your app users active during the holidays.

Ekaterina Makulova
Ekaterina Makulova