Monetizing with Mobile Ads: Key Ad Formats and Performance Insights

Monetizing with Mobile Ads: Key Ad Formats and Performance Insights

Today mobile ads come in many shapes and forms to create positive user experiences. What type of ad to choose, what service and how to set it all up for different countries? Read all that in our guide.

Wing Poon
Wing Poon
How to get your mobile game into the spooky spirit

How to get your mobile game into the spooky spirit

Experts from mobile app development companies share how they prepared their gaming apps for Halloween and what metrics these changes contribute to.

Ekaterina Makulova
Ekaterina Makulova

Webinar: How to add power to your user acquisition strategy

November 20, join experts from StoreMaven, Apptica, AppFollow to explore strategies for User Acquisition in Mobile Games

Ekaterina Makulova
Ekaterina Makulova
User retention: how to keep app users active in the holiday season

User retention: how to keep app users active in the holiday season

Experts from the app store leaders Udemy, Runtastic, and Ultimate Guitar share tips on how to beat seasonality and keep your app users active during the holidays.

Ekaterina Makulova
Ekaterina Makulova
3 Ways to Drive Mobile Growth with Deep Linking

3 Ways to Drive Mobile Growth with Deep Linking

In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, lower acquisition costs, increase user engagement and maximize mobile marketing ROI

Liz Feller
Liz Feller
Why Retention is the New Growth

Why Retention is the New Growth

If acquiring new users is relatively easy with the right tools and strategies, the same can't be said about increasing the time that consumers spend with your brand.

Siddharth Sharma
Siddharth Sharma
The Ultimate Guide to Push Notifications: Tools & Case Studies

The Ultimate Guide to Push Notifications: Tools & Case Studies

Push notification is one of the easiest ways to connect with your users. Though lots of people turn them off as they don't want to be bothered. In this article, we reveal the push notification tools and case studies for you to use in your campaigns.

Rhonda Martinez
Rhonda Martinez
A Complete Overview of App Monetization Strategies

A Complete Overview of App Monetization Strategies

Billions of people devote billions of hours to their phones every day. This creates endless opportunities for developers to turn their products into sources of stable income. Today we will explain all possible ways of apps' monetization.

Olga Padulosi
Olga Padulosi
Mobile App Marketing Hacks to Improve Customer Engagement

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure that your users will engage with your product even more.

Amanda Sparks
Amanda Sparks
Three Hacks to Skyrocket Your Indie Game Marketing

Three Hacks to Skyrocket Your Indie Game Marketing

Competing with the top chart games is really tough. Stuart Claggett, the COO & CTO of Dig-iT! Games, shares his insights on how to Use Data Insights to start monetizing your game after launching.

Stuart Claggett
Stuart Claggett
How to Increase User Retention: 10 UX Tips

How to Increase User Retention: 10 UX Tips

Keeping user retention rate up can be a tough task. Yet, there are steps that you, as an app owner, can take right now. Our colleagues from Fluid share the tips to help you keep users for a prolonged period of time.

Dave Kearney
Dave Kearney
How to Launch a Mobile Game in China: Tips from JoyPac

How to Launch a Mobile Game in China: Tips from JoyPac

China is the biggest mobile game market, but lots of publishers face challenges approaching this market. GameAnalytics and JoyPac shared 7 most essential tips to keep in mind while launching in China.

Falko Böcker
Falko Böcker
How to Increase Customer Retention within the App

How to Increase Customer Retention within the App

Customer retention marketing is essential at every stage of your app business. Our guest author Sam Makad shares app’s potential issues that cause uninstalls and how to work with them.

Sam Makad
Sam Makad
A surprising way for financial institutions to get new customers

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank customers through the app stores. Spoiler: no expensive promotion channels will be required.

Anatoly Sharifulin
Anatoly Sharifulin
5 Mobile App Design Tips to Help You Attract More Users

5 Mobile App Design Tips to Help You Attract More Users

Top design tips from the G2 experts to increase the number of installs and keep your users engaged.

Bridget Poetker
Bridget Poetker