Your go-to methods for increasing app engagement

Your go-to methods for increasing app engagement

App engagement is a key indicator of success. 90% of the time someone spends on their phone is spent...

Sasha Hodes
Sasha Hodes
The Guide to using a Competitive Matrix for Mobile Apps

The Guide to using a Competitive Matrix for Mobile Apps

A Competitive Matrix allows you to unpick your competitors' strengths and weaknesses, or new opportu...

Sasha Hodes
Sasha Hodes
Customer Sentiment Analysis: Why is it so important?

Customer Sentiment Analysis: Why is it so important?

Customer sentiment analysis allows you to understand your customers’ different emotions while using ...

Sasha Hodes
Sasha Hodes
Helpshift’s integration with AppFollow: the ultimate combo of in-app customer support & review management

Helpshift’s integration with AppFollow: the ultimate combo of in-app customer support & review management

Learn how your can use the AppFollow integration with Helpshift to provide holistic customer support...

Sasha Hodes
Sasha Hodes
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Sasha Hodes
Sasha Hodes
What is the average cost to develop an app?

What is the average cost to develop an app?

So, you’d like to build an app? Be prepared for the journey ahead, by learning about the average cos...

Sasha Hodes
Sasha Hodes
Monthly Recurring Revenue: what is it & how to calculate it

Monthly Recurring Revenue: what is it & how to calculate it

To be truly successful, your mobile app business requires reliable revenue that’s visible month afte...

Sasha Hodes
Sasha Hodes
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
Average revenue per user: How to calculate ARPU

Average revenue per user: How to calculate ARPU

Understanding the value of your users is key to identifying revenue drivers and growing your app’s p...

Sasha Hodes
Sasha Hodes
App churn: how to reduce app churn rate

App churn: how to reduce app churn rate

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
New A/B testing on the App Store. Here’s how to use it

New A/B testing on the App Store. Here’s how to use it

The wait is officially over! Product page optimization in the App Store has arrived. It will allow y...

Sona Sharoyan
Sona Sharoyan

React to user feedback and market trends faster