App Ratings and ASO: 5 Reasons High Ratings Impact Success

Learn how better app ratings impact ASO, boost visibility, build trust, and drive downloads. Underst...

Olivia Doboaca Nov 28, 2024

An intro to influencer marketing for mobile apps: 12 strategies to follow

Boost your mobile app's visibility with influencer marketing. This guide covers everything from choo...

Olivia Doboaca Jan 04, 2024

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Anatoly Sharifulin Mar 08, 2022

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Anatoly Sharifulin Feb 18, 2022

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova Feb 01, 2022

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Anatoly Sharifulin Jan 13, 2022

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Anatoly Sharifulin Dec 22, 2021

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Anatoly Sharifulin Dec 15, 2021

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Anatoly Sharifulin Dec 06, 2021

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Anatoly Sharifulin Oct 12, 2021

AppFollow will give a lecture for the Italian Vigamus Academy

Anna Kochetkova, Head of Consulting at AppFollow, will deliver a lecture on the mobile gaming indust...

Anatoly Sharifulin May 26, 2021

AppFollow and Welltory сo-session at App Promotion Summit London 2021

Anna Kochetkova, Head of Consulting of AppFollow and Evgenia Kovalkova, Head of Growth of Welltory w...

Anatoly Sharifulin Mar 17, 2021

Mobile App Deep Linking — the definitive guide

In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, low...

Liz Feller Oct 03, 2019

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure...

Amanda Sparks Jul 25, 2019

Search Ads Basic: Intro

What you should know about Search Ads Basic

Anatoly Sharifulin Dec 08, 2017