AI Reputation Management: How to Secure Your Brand’s Reputation with Ease

Unlock the power of AI in reputation management to elevate your app's success and foster long-term u...

Olivia Doboaca Jan 17

The ultimate 20-point checklist for mobile app KPIs

Are some KPIs more important than others? Yes, sort of. See which need your attention first.

Olivia Doboaca Mar 21, 2024

The complete guide to mobile app KPIs for 2024

Every KPI that matters, and how to calculate it. Equip yourself with data in 2024.

Olivia Doboaca Feb 02, 2024

Why privacy-focused app marketing is the buzzword of 2024?

Know all about building privacy-focused app marketing strategies for 2024 - as told by our friends a...

Karnika Roy Jan 11, 2024

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes Jan 05, 2022

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes Dec 22, 2021

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Sasha Hodes Oct 12, 2021

Mobile App Customer Support: Why is it important?

Discover how you can use mobile app customer support to boost your app performance, increase ratings...

Kathryn Lye Aug 02, 2021

Retention Metrics for DTC Brands: What Brands Need to Know

Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...

Rajarshi Choudhuri May 31, 2021

AppFollow Q2 ’17 review

TL;DR: We launched Customer Support tool that has a very high adoption rate. Sustainable organic use...

Evgeny Kruglov Aug 04, 2017

AppFollow quarterly results for Q3 2016

TL;DR: We launched AppFollow ver. 2.0 + new web-site + new customisable tariffs.

Evgeny Kruglov Oct 26, 2016